Toyota BZ4X vs KGM Musso Ev

What's the difference?

Toyota finds itself in a very unusual position - playing catch-up.

Usually the Japanese brand dominates any market segment it is in - or at least has one of the more popular offerings. But when it comes to mid-size electric SUVs, Toyota finds its bZ4X trailing well behind several rivals including the BYD Sealion 7, Geely EX5, Kia EV5, Tesla Model Y and Zeekr 7X. 

There’s a very clear reason for this, too. Toyota was late to the party. The brand has taken a very slow approach to the electric vehicle (EV) market, launching its first battery-powered model, the bZ4X SUV, in early 2024.

Up until the start of 2026 and a price drop that coincided with surging petrol prices and a spike in EV demand, the bZ4X was something of a bit-player in the EV market. But with sales up more than 300 per cent in 2026 the time seems perfect to expand, with the bZ4X Touring reaching dealerships.

So is this the right SUV at the right time? Or is it too little too late?

Electrified utes are growing in popularity in Australia and carmakers have been paying attention.

While the BYD Shark 6 plug-in hybrid (PHEV) ute is by far the best-selling as it stands, there hasn’t really been any electric ute to go up against the poorly received LDV eT60, until now.

South Korea’s KGM (formerly known as SsangYong) has just launched the Musso EV, which is a purely electric dual-cab ute. It’s unrelated to the existing, turbo-diesel Musso and is more closely related to the current car-based Actyon and Torres SUVs.

Read along to see how this ute stacks up against its growing set of competitors.