What's the difference?
Toyota finds itself in a very unusual position - playing catch-up.
Usually the Japanese brand dominates any market segment it is in - or at least has one of the more popular offerings. But when it comes to mid-size electric SUVs, Toyota finds its bZ4X trailing well behind several rivals including the BYD Sealion 7, Geely EX5, Kia EV5, Tesla Model Y and Zeekr 7X.
There’s a very clear reason for this, too. Toyota was late to the party. The brand has taken a very slow approach to the electric vehicle (EV) market, launching its first battery-powered model, the bZ4X SUV, in early 2024.
Up until the start of 2026 and a price drop that coincided with surging petrol prices and a spike in EV demand, the bZ4X was something of a bit-player in the EV market. But with sales up more than 300 per cent in 2026 the time seems perfect to expand, with the bZ4X Touring reaching dealerships.
So is this the right SUV at the right time? Or is it too little too late?
Remember when electric vehicles were the next big thing? Well they still are, it's just that hybrids are making a huge comeback and have entered a new era of the super hybrid. These are plug-in hybrids with enormous driving ranges and Chery’s just arrived Tiggo 9 Super Hybrid is one of these.
The Tiggo 9 is a large seven-seater SUV that competes with the likes of plug-in versions of the Hyundai Palisade and GWM Tank 500, only for less money.
The value is excellent, but how does the Tiggo 9 score in other areas such as the way it drives, its practicality and safety, or its styling and interior feel?
We found out in this first Australian drive.
Is the bZ4X Touring the right Toyota for this moment in time or too little too late for the brand to play catch-up to its EV rivals?
The good news for Toyota is that it isn’t too late, at all. The Touring expands the appeal of the bZ4X, metaphorically and literally, and certainly the sales trajectory in 2026 suggests buyers are warming to Toyota’s electric future.
However, it remains a more expensive proposition for its size and the Touring doesn’t really make it stand out amongst the crowd that includes the popular BYD Sealion 7 and Tesla Model Y. It’s unfamiliar territory for Toyota, but it didn’t become the automotive juggernaut it is by giving up, so there is every reason to think the bZ4X duo will chip away at the EV sales leaders.
Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.
The Chery Tiggo 9 Super Hybrid is outstanding in many ways, especially value and the way it drives. I can only stress the importance of charging this vehicle frequently, however, otherwise it will go from super hybrid to super fuel consumer.