Toyota BZ4X vs Smart 1

What's the difference?

Toyota finds itself in a very unusual position - playing catch-up.

Usually the Japanese brand dominates any market segment it is in - or at least has one of the more popular offerings. But when it comes to mid-size electric SUVs, Toyota finds its bZ4X trailing well behind several rivals including the BYD Sealion 7, Geely EX5, Kia EV5, Tesla Model Y and Zeekr 7X. 

There’s a very clear reason for this, too. Toyota was late to the party. The brand has taken a very slow approach to the electric vehicle (EV) market, launching its first battery-powered model, the bZ4X SUV, in early 2024.

Up until the start of 2026 and a price drop that coincided with surging petrol prices and a spike in EV demand, the bZ4X was something of a bit-player in the EV market. But with sales up more than 300 per cent in 2026 the time seems perfect to expand, with the bZ4X Touring reaching dealerships.

So is this the right SUV at the right time? Or is it too little too late?

Another day, another China-backed EV brand launches in Australia. This one, though, should be at least be vaguely familiar, with Smart having previously operated in Australia about 15 years ago, back when it was a Mercedes-Benz sub-brand rocking the tiny and clever Smart ForTwo and ForFour.

Mercedes is still involved, though now as a 50/50 joint venture partner with Chinese giant Geely, though the new Smart family is not being delivered by either company, and are actually being distributed by Mercedes’ biggest global dealer group, LSH Auto.

All of which is a load of information you don’t really need. But you should know, as a result of all that, the brand is promising a fleet of semi-premium EVs designed in Germany and built in China, with the Smart #1 the first to touch down in Australia.

Oh, and they pronounce the “hashtag” part of the model name, but I just can’t see that strategy becoming part of the Australian lexicon.

Anyway, part-Chinese, part-German and all electric. So should the #1 be on your EV shopping list?