Toyota BZ4X vs Fiat 500E

What's the difference?

Toyota finds itself in a very unusual position - playing catch-up.

Usually the Japanese brand dominates any market segment it is in - or at least has one of the more popular offerings. But when it comes to mid-size electric SUVs, Toyota finds its bZ4X trailing well behind several rivals including the BYD Sealion 7, Geely EX5, Kia EV5, Tesla Model Y and Zeekr 7X. 

There’s a very clear reason for this, too. Toyota was late to the party. The brand has taken a very slow approach to the electric vehicle (EV) market, launching its first battery-powered model, the bZ4X SUV, in early 2024.

Up until the start of 2026 and a price drop that coincided with surging petrol prices and a spike in EV demand, the bZ4X was something of a bit-player in the EV market. But with sales up more than 300 per cent in 2026 the time seems perfect to expand, with the bZ4X Touring reaching dealerships.

So is this the right SUV at the right time? Or is it too little too late?

You wouldn’t know it to look at it, but this is a brand-new — as in really and truly all-new — Fiat 500.

That has got to be a big deal for fans of Fiat’s pint-sized city car, with a genuinely all-new 500 about rare as spotting Halley’s Comet soaring over Turin. The last time was way back in 2007, by the way, and that car will remain on sale alongside this new one for the foreseeable.

But that’s not the only surprise. This 500 is also entirely electric, properly modern inside, and it has actual technology in its cabin and on its safety list.

Fiat reckons this is a big reset for the 500. And that there will never be another all-new petrol model again.

So, how does this new 500e stack up against the recent flood of small EVs, predominantly from China?

Let’s go find out.