What's the difference?
Toyota finds itself in a very unusual position - playing catch-up.
Usually the Japanese brand dominates any market segment it is in - or at least has one of the more popular offerings. But when it comes to mid-size electric SUVs, Toyota finds its bZ4X trailing well behind several rivals including the BYD Sealion 7, Geely EX5, Kia EV5, Tesla Model Y and Zeekr 7X.
There’s a very clear reason for this, too. Toyota was late to the party. The brand has taken a very slow approach to the electric vehicle (EV) market, launching its first battery-powered model, the bZ4X SUV, in early 2024.
Up until the start of 2026 and a price drop that coincided with surging petrol prices and a spike in EV demand, the bZ4X was something of a bit-player in the EV market. But with sales up more than 300 per cent in 2026 the time seems perfect to expand, with the bZ4X Touring reaching dealerships.
So is this the right SUV at the right time? Or is it too little too late?
The hotly anticipated Renault Megane E-Tech has arrived on our shores but we're only getting the mid-spec variant for now.
Renault's newest EV is related to the well-known Megane in name only because it has been built from the ground up as an EV. It’s not a hatchback, like its namesake, either, rather a crossover, which means it’s a bit lower than some of its small SUV rivals.
It faces firm competition in the likes of the Hyundai Kona Electric, Volvo C40 and newcomer bZ4X from Toyota. In this review we'll see how Renault's cutest EV handles life with my family of three.
Is the bZ4X Touring the right Toyota for this moment in time or too little too late for the brand to play catch-up to its EV rivals?
The good news for Toyota is that it isn’t too late, at all. The Touring expands the appeal of the bZ4X, metaphorically and literally, and certainly the sales trajectory in 2026 suggests buyers are warming to Toyota’s electric future.
However, it remains a more expensive proposition for its size and the Touring doesn’t really make it stand out amongst the crowd that includes the popular BYD Sealion 7 and Tesla Model Y. It’s unfamiliar territory for Toyota, but it didn’t become the automotive juggernaut it is by giving up, so there is every reason to think the bZ4X duo will chip away at the EV sales leaders.
Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.
The design for the Renault Megane E-Tech is top-notch and the eco-conscious footprint is even better. It’s an easy and comfortable car to be in but the price is a smidge too high in my opinion when you consider there’s currently only one choice for us Aussies and it’s a mid-spec variant at that. It also misses out on some items its rivals have but is a solid EV to consider for urban dwellers.