What's the difference?
Toyota finds itself in a very unusual position - playing catch-up.
Usually the Japanese brand dominates any market segment it is in - or at least has one of the more popular offerings. But when it comes to mid-size electric SUVs, Toyota finds its bZ4X trailing well behind several rivals including the BYD Sealion 7, Geely EX5, Kia EV5, Tesla Model Y and Zeekr 7X.
There’s a very clear reason for this, too. Toyota was late to the party. The brand has taken a very slow approach to the electric vehicle (EV) market, launching its first battery-powered model, the bZ4X SUV, in early 2024.
Up until the start of 2026 and a price drop that coincided with surging petrol prices and a spike in EV demand, the bZ4X was something of a bit-player in the EV market. But with sales up more than 300 per cent in 2026 the time seems perfect to expand, with the bZ4X Touring reaching dealerships.
So is this the right SUV at the right time? Or is it too little too late?
First launched in 2008, the BMW X6 created history (and a new car category) with its coupe styling on an SUV framework.
It was a polarising effort but one that opened up the SUV market for those wanting the size and presence of an SUV without compromising on the sporty styling of a smaller car.
The 2024 X6 has had a facelift and that brings a more athletic and robust kerb-side appeal that might swing a few fence sitters onto the side of liking it.
The already pleasant interior has been polished with extra customisations available on trims and accents. The technology has seen the biggest upgrade and it now features a more streamlined mild-hybrid component to the engine. It all positions the X6 well and truly within the rank of luxury.
For the last week I’ve been driving the mid-spec xDrive40i M Sport variant to see how the facelifted model holds its own against rivals, the Audi Q8 55 TFSI Dynamic Black and Mercedes-Benz GLE450 4Matic Coupe.
Is the bZ4X Touring the right Toyota for this moment in time or too little too late for the brand to play catch-up to its EV rivals?
The good news for Toyota is that it isn’t too late, at all. The Touring expands the appeal of the bZ4X, metaphorically and literally, and certainly the sales trajectory in 2026 suggests buyers are warming to Toyota’s electric future.
However, it remains a more expensive proposition for its size and the Touring doesn’t really make it stand out amongst the crowd that includes the popular BYD Sealion 7 and Tesla Model Y. It’s unfamiliar territory for Toyota, but it didn’t become the automotive juggernaut it is by giving up, so there is every reason to think the bZ4X duo will chip away at the EV sales leaders.
Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.
I was not expecting to like the BMW X6 xDrive 40i M Sport as much as I do. The styling is still polarising but the facelift will throw more people towards the liking rather than disliking side of the fence. The cabin and boot are super practical and the X6 nails all the premium elements you expect at this level. It’s driving and handling are what win me over, though.
My son loves this one and doesn’t want to hand it back. My husband also noted how nice he thought the X6 was… and that’s saying something for a born and raised 'country boy'!