What's the difference?
Toyota finds itself in a very unusual position - playing catch-up.
Usually the Japanese brand dominates any market segment it is in - or at least has one of the more popular offerings. But when it comes to mid-size electric SUVs, Toyota finds its bZ4X trailing well behind several rivals including the BYD Sealion 7, Geely EX5, Kia EV5, Tesla Model Y and Zeekr 7X.
There’s a very clear reason for this, too. Toyota was late to the party. The brand has taken a very slow approach to the electric vehicle (EV) market, launching its first battery-powered model, the bZ4X SUV, in early 2024.
Up until the start of 2026 and a price drop that coincided with surging petrol prices and a spike in EV demand, the bZ4X was something of a bit-player in the EV market. But with sales up more than 300 per cent in 2026 the time seems perfect to expand, with the bZ4X Touring reaching dealerships.
So is this the right SUV at the right time? Or is it too little too late?
Land Rover was making SUVs before they were even called SUVs.
Range Rovers were ferrying families around in prestigious four-wheel drive comfort decades before Audi, BMW or Mercedes-Benz even thought of doing it, too.
So, even with all its rivals these days, how well does a Range Rover do modern family duties?
Well the Range Rover Autobiography came to live with my little family of four for a week. We had the seven-seater long-wheelbase version with the twin-turbo petrol V8 engine, and this is what we discovered…
Is the bZ4X Touring the right Toyota for this moment in time or too little too late for the brand to play catch-up to its EV rivals?
The good news for Toyota is that it isn’t too late, at all. The Touring expands the appeal of the bZ4X, metaphorically and literally, and certainly the sales trajectory in 2026 suggests buyers are warming to Toyota’s electric future.
However, it remains a more expensive proposition for its size and the Touring doesn’t really make it stand out amongst the crowd that includes the popular BYD Sealion 7 and Tesla Model Y. It’s unfamiliar territory for Toyota, but it didn’t become the automotive juggernaut it is by giving up, so there is every reason to think the bZ4X duo will chip away at the EV sales leaders.
Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.
The Range Rover Autobiography long wheelbase is an outstanding SUV that is not just beautiful to drive but makes family practicality a priority, too,
The price is reasonable relative to the competition, the features list is long and complementary servicing offers peace of mind.
If you don’t need the third row, I’d consider the standard wheelbase Autobiography even if it does reduce legroom, there’s still plenty of space.
My son stopped short of giving the Range Rover Autobiography full marks "because there are no massaging seats in the second row".