What's the difference?
Toyota finds itself in a very unusual position - playing catch-up.
Usually the Japanese brand dominates any market segment it is in - or at least has one of the more popular offerings. But when it comes to mid-size electric SUVs, Toyota finds its bZ4X trailing well behind several rivals including the BYD Sealion 7, Geely EX5, Kia EV5, Tesla Model Y and Zeekr 7X.
There’s a very clear reason for this, too. Toyota was late to the party. The brand has taken a very slow approach to the electric vehicle (EV) market, launching its first battery-powered model, the bZ4X SUV, in early 2024.
Up until the start of 2026 and a price drop that coincided with surging petrol prices and a spike in EV demand, the bZ4X was something of a bit-player in the EV market. But with sales up more than 300 per cent in 2026 the time seems perfect to expand, with the bZ4X Touring reaching dealerships.
So is this the right SUV at the right time? Or is it too little too late?
The updated Audi Q7 is a bit of a game of ‘spot the difference’ - but even though it’s far from a new generation, the update is more than just some shiny new bits.
While the brand’s first SUV is still in its second generation, a bit of modernised design and some tech tweaks are aimed at keeping it in line with rivals, even as it nears a decade on sale.
As well as the new features, there’s also a new variant bound for Aussie showrooms. So, is it still up to the task?
Is the bZ4X Touring the right Toyota for this moment in time or too little too late for the brand to play catch-up to its EV rivals?
The good news for Toyota is that it isn’t too late, at all. The Touring expands the appeal of the bZ4X, metaphorically and literally, and certainly the sales trajectory in 2026 suggests buyers are warming to Toyota’s electric future.
However, it remains a more expensive proposition for its size and the Touring doesn’t really make it stand out amongst the crowd that includes the popular BYD Sealion 7 and Tesla Model Y. It’s unfamiliar territory for Toyota, but it didn’t become the automotive juggernaut it is by giving up, so there is every reason to think the bZ4X duo will chip away at the EV sales leaders.
Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.
Overall, changes to the Q7 aren’t quite revolutionary, but that’s okay because it was already a fantastic large SUV.
The fact Audi has kept the price around the same mark and introduced a cheaper entry-grade should be welcome news for prospective buyers.
But even the existing variants are capable and impressive family haulers… and now they’re just that little bit better.
Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.