What's the difference?
Toyota finds itself in a very unusual position - playing catch-up.
Usually the Japanese brand dominates any market segment it is in - or at least has one of the more popular offerings. But when it comes to mid-size electric SUVs, Toyota finds its bZ4X trailing well behind several rivals including the BYD Sealion 7, Geely EX5, Kia EV5, Tesla Model Y and Zeekr 7X.
There’s a very clear reason for this, too. Toyota was late to the party. The brand has taken a very slow approach to the electric vehicle (EV) market, launching its first battery-powered model, the bZ4X SUV, in early 2024.
Up until the start of 2026 and a price drop that coincided with surging petrol prices and a spike in EV demand, the bZ4X was something of a bit-player in the EV market. But with sales up more than 300 per cent in 2026 the time seems perfect to expand, with the bZ4X Touring reaching dealerships.
So is this the right SUV at the right time? Or is it too little too late?
This time around my family of three has been reviewing the updated Renault Arkana Esprit Alpine mild-hybrid, and you might be wondering… why?
In a market that is positively bursting at the seams with established and new competition, including full-hybrid rivals like the Honda HR-V RS and Hyundai Kona Premium, the Arkana has its work cut out for it.
It’s also a slightly unusual proposition, pairing the raised ride height of an SUV with the swooping roofline of a coupe, while sticking with a mild-hybrid powertrain as more and more rivals make the jump to full-hybrid.
So, does this small French SUV coupe still have enough going for it to stand out from the crowd?
Is the bZ4X Touring the right Toyota for this moment in time or too little too late for the brand to play catch-up to its EV rivals?
The good news for Toyota is that it isn’t too late, at all. The Touring expands the appeal of the bZ4X, metaphorically and literally, and certainly the sales trajectory in 2026 suggests buyers are warming to Toyota’s electric future.
However, it remains a more expensive proposition for its size and the Touring doesn’t really make it stand out amongst the crowd that includes the popular BYD Sealion 7 and Tesla Model Y. It’s unfamiliar territory for Toyota, but it didn’t become the automotive juggernaut it is by giving up, so there is every reason to think the bZ4X duo will chip away at the EV sales leaders.
Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.
The Renault Arkana Esprit Alpine mild-hybrid combines some serious design flair with a reasonable amount of practicality for a smaller family, but it’s hard to ignore the lack of improvement in efficiency following the addition of the mild-hybrid system. That said, it still succeeds on some fronts. It just does it quietly.