What's the difference?
Toyota finds itself in a very unusual position - playing catch-up.
Usually the Japanese brand dominates any market segment it is in - or at least has one of the more popular offerings. But when it comes to mid-size electric SUVs, Toyota finds its bZ4X trailing well behind several rivals including the BYD Sealion 7, Geely EX5, Kia EV5, Tesla Model Y and Zeekr 7X.
There’s a very clear reason for this, too. Toyota was late to the party. The brand has taken a very slow approach to the electric vehicle (EV) market, launching its first battery-powered model, the bZ4X SUV, in early 2024.
Up until the start of 2026 and a price drop that coincided with surging petrol prices and a spike in EV demand, the bZ4X was something of a bit-player in the EV market. But with sales up more than 300 per cent in 2026 the time seems perfect to expand, with the bZ4X Touring reaching dealerships.
So is this the right SUV at the right time? Or is it too little too late?
The Toyota LandCruiser has joined the ranks of the new wave of hybrid vehicles with a powertrain that combines a 3.5-litre twin-turbo V6 petrol engine and an electric motor.
The 'i-Force Max' hybrid set-up, borrowed from the USA’s big ol’ Tundra, is aimed at improving the LandCruiser’s performance on- and off-road, rather than achieving greater fuel efficiency.
And with substantial increases in power (up 114kW to 341kW combined peak output) and torque (up 90Nm to 790Nm combined peak output) off-road enthusiasts are justifiably interested in how this unit’s on-paper impressiveness transfers into real-world efficacy.
The Cruiser has always been renowned for its prowess in the dirty stuff so will this hybrid powertrain make the classic off-road tourer a whole lot better?
Read on.
Is the bZ4X Touring the right Toyota for this moment in time or too little too late for the brand to play catch-up to its EV rivals?
The good news for Toyota is that it isn’t too late, at all. The Touring expands the appeal of the bZ4X, metaphorically and literally, and certainly the sales trajectory in 2026 suggests buyers are warming to Toyota’s electric future.
However, it remains a more expensive proposition for its size and the Touring doesn’t really make it stand out amongst the crowd that includes the popular BYD Sealion 7 and Tesla Model Y. It’s unfamiliar territory for Toyota, but it didn’t become the automotive juggernaut it is by giving up, so there is every reason to think the bZ4X duo will chip away at the EV sales leaders.
Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.
The i-Force Max hybrid set-up is aimed at improving performance rather than fuel efficiency, but its effectiveness in that respect is hard to fathom.
Increases in power and torque are welcome, of course, but the 3.3-litre twin-turbo V6 diesel Cruiser is just as good as the hybrid off-road and with a bigger fuel tank and greater driving range.
The hybrid LandCruiser will certainly appeal to some buyers, but the lion’s share of those interested in the 300 Series are looking to tow big loads and go long distances in comfort, which is why the diesel Cruiser at this stage is the better pick of the two powertrains.