What's the difference?
Toyota finds itself in a very unusual position - playing catch-up.
Usually the Japanese brand dominates any market segment it is in - or at least has one of the more popular offerings. But when it comes to mid-size electric SUVs, Toyota finds its bZ4X trailing well behind several rivals including the BYD Sealion 7, Geely EX5, Kia EV5, Tesla Model Y and Zeekr 7X.
There’s a very clear reason for this, too. Toyota was late to the party. The brand has taken a very slow approach to the electric vehicle (EV) market, launching its first battery-powered model, the bZ4X SUV, in early 2024.
Up until the start of 2026 and a price drop that coincided with surging petrol prices and a spike in EV demand, the bZ4X was something of a bit-player in the EV market. But with sales up more than 300 per cent in 2026 the time seems perfect to expand, with the bZ4X Touring reaching dealerships.
So is this the right SUV at the right time? Or is it too little too late?
The march away from diesel power and towards a petrol-hybrid future in off-roaders continues. Okay, so it’s a full-sized Lexus we’re talking about, but the off-road credentials of the Toyota LandCruiser 300 Series-based Lexus LX have never been in question, have they?
The full-sized, super-lux Lexus LX might never see the Simpson Desert or the Old Telegraph Track, but that doesn’t mean it couldn’t tackle either with a fair degree of ease. So there’s no way Lexus would allow a new hybrid driveline to compromise any of that. Besides, this is the same driveline that will take the LandCruiser on its next step, so you better believe it’s the real deal.
Of course, the Lexus badge and somewhat frightening price tag also infer a high degree of plush and tech, and, let’s be honest, those elements are more likely to get a leading role in the LX’s day-to-day strut, as opposed to the walk-on part played by the off-road stuff.
So does all this make the LX one huge, high-tech mash up of conflicting priorities, then? That probably depends on how pragmatically you view motor vehicles generally, but one thing’s for sure, if the hybrid LX is paving the way for the next generation of LandCruiser powerplants and drivelines, then we’re all ears.
Is the bZ4X Touring the right Toyota for this moment in time or too little too late for the brand to play catch-up to its EV rivals?
The good news for Toyota is that it isn’t too late, at all. The Touring expands the appeal of the bZ4X, metaphorically and literally, and certainly the sales trajectory in 2026 suggests buyers are warming to Toyota’s electric future.
However, it remains a more expensive proposition for its size and the Touring doesn’t really make it stand out amongst the crowd that includes the popular BYD Sealion 7 and Tesla Model Y. It’s unfamiliar territory for Toyota, but it didn’t become the automotive juggernaut it is by giving up, so there is every reason to think the bZ4X duo will chip away at the EV sales leaders.
Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.
Huge specification in terms of convenience and safety gear are matched by an equally huge range of abilities in this vehicle. As well as rock hopping with the best of them, this is also a phenomenal touring rig and a more-than-capable off-roader. Of course, whether you can see yourself clambering up the side of a muddy creek crossing in $202,000 worth of vehicle is a personal matter, but rest assured, the Lexus will do it if you ask it to.
In the case of the hybrid LX, however, the vehicle now has an extra dimension to cover off, and from what we can see, it does take the efficiency and running costs of the big wagon to a new, better place. Mind you, that may only be the case if diesel continues to cost a dollar-a-litre more than petrol at the bowser.
The shift to petrol power also brings with it a level of mechanical background noise that we’re not entirely sure fits the Lexus legend, while additions such as the camera-based rear-view mirror system seems to be a conversation starter rather than an actual improvement.