What's the difference?
Toyota finds itself in a very unusual position - playing catch-up.
Usually the Japanese brand dominates any market segment it is in - or at least has one of the more popular offerings. But when it comes to mid-size electric SUVs, Toyota finds its bZ4X trailing well behind several rivals including the BYD Sealion 7, Geely EX5, Kia EV5, Tesla Model Y and Zeekr 7X.
There’s a very clear reason for this, too. Toyota was late to the party. The brand has taken a very slow approach to the electric vehicle (EV) market, launching its first battery-powered model, the bZ4X SUV, in early 2024.
Up until the start of 2026 and a price drop that coincided with surging petrol prices and a spike in EV demand, the bZ4X was something of a bit-player in the EV market. But with sales up more than 300 per cent in 2026 the time seems perfect to expand, with the bZ4X Touring reaching dealerships.
So is this the right SUV at the right time? Or is it too little too late?
Look, personally I found it amusingly weird when German car companies started sloping the roofs on sedans and calling them “coupes”, despite the fact that they had four doors. Their ability to imagine segments, and find buyers in them, that have no reason to exist is almost something to admire.
But turning SUVs, like the already very capable X3, into coupes? Frankly, it’s like turning an ass into an elbow. Lower the roof to reduce headroom and shrink the boot? Why? Because it will look so sexy people won’t be able to resist it. That’s BMW’s approach with the X4 and, somehow, it seems to work.
And, to be fair, sporty SUVs are not a BMW thing: the Range Rover Evoque, Audi Q5 Sportback, and Mercedes-AMG’s range of GLC Coupé models have all taken off, each contributing toward an unlikely trend that doesn’t seem to be going away any time soon.
Is the bZ4X Touring the right Toyota for this moment in time or too little too late for the brand to play catch-up to its EV rivals?
The good news for Toyota is that it isn’t too late, at all. The Touring expands the appeal of the bZ4X, metaphorically and literally, and certainly the sales trajectory in 2026 suggests buyers are warming to Toyota’s electric future.
However, it remains a more expensive proposition for its size and the Touring doesn’t really make it stand out amongst the crowd that includes the popular BYD Sealion 7 and Tesla Model Y. It’s unfamiliar territory for Toyota, but it didn’t become the automotive juggernaut it is by giving up, so there is every reason to think the bZ4X duo will chip away at the EV sales leaders.
Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.
Okay, so the BMW X4 xDrive30i is neither an ass nor an elbow, to be fair, it's more of a bulky shoulder muscle, or two.
I can't say I'll ever love the X4, the idea of it is a bit too weird for me, but I can't help admiring the way it looks and the way it drives.
It's a bit like a sedan on steroids - or an SUV on a diet, depending on your perspective - but that doesn’t take away from the fact that it’s fun to drive, comfortable and retains just enough coolness, and just enough practicality, to make it worthwhile.