What's the difference?
Toyota finds itself in a very unusual position - playing catch-up.
Usually the Japanese brand dominates any market segment it is in - or at least has one of the more popular offerings. But when it comes to mid-size electric SUVs, Toyota finds its bZ4X trailing well behind several rivals including the BYD Sealion 7, Geely EX5, Kia EV5, Tesla Model Y and Zeekr 7X.
There’s a very clear reason for this, too. Toyota was late to the party. The brand has taken a very slow approach to the electric vehicle (EV) market, launching its first battery-powered model, the bZ4X SUV, in early 2024.
Up until the start of 2026 and a price drop that coincided with surging petrol prices and a spike in EV demand, the bZ4X was something of a bit-player in the EV market. But with sales up more than 300 per cent in 2026 the time seems perfect to expand, with the bZ4X Touring reaching dealerships.
So is this the right SUV at the right time? Or is it too little too late?
Back in 2022 a friend asked me if they should buy the then-new BYD Atto 3. My advice was to avoid such a new brand, because despite positive first impressions of the electric SUV I couldn’t comment with any certainty on the long-term prospects for BYD.
Well, fast forward to 2026 and things could not be more different. No brand exemplifies the seismic shift in the local car industry more than BYD.
It has emerged not only as the clear leader of the pack from the Chinese car brands, but has done so by taking risks and offering some unusual products. This new Atto 3 Evo is a prime example of that, because while it looks almost-identical to the old model, it has huge changes underneath.
When I say ‘huge’ I mean major upgrades like all-new, 800-volt underpinnings, bigger batteries and even a switch to rear-wheel drive - at least for one model.
BYD is selling one model, with the same name but two very different powertrains and layouts. It highlights the radical changes brought on by the electric revolution in the car industry and demonstrates the flexibility of these platforms compared to internal combustion engine (ICE) vehicles.
And also explains why BYD is no longer just a newcomer with an uncertain future but rather a well-established member of the mainstream market.
But would I recommend buying this new Atto 3 Evo? Read on…
Is the bZ4X Touring the right Toyota for this moment in time or too little too late for the brand to play catch-up to its EV rivals?
The good news for Toyota is that it isn’t too late, at all. The Touring expands the appeal of the bZ4X, metaphorically and literally, and certainly the sales trajectory in 2026 suggests buyers are warming to Toyota’s electric future.
However, it remains a more expensive proposition for its size and the Touring doesn’t really make it stand out amongst the crowd that includes the popular BYD Sealion 7 and Tesla Model Y. It’s unfamiliar territory for Toyota, but it didn’t become the automotive juggernaut it is by giving up, so there is every reason to think the bZ4X duo will chip away at the EV sales leaders.
Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.
So, would I recommend this new Atto 3 Evo to my friend, or indeed anyone in the market for a mid-size electric SUV?
While it may look largely the same as it did back in 2022, the Atto 3 is now a far more compelling proposition than it was then. Certainly BYD has established itself in the market and that means there is more certainty for buyers.
But this new Atto 3 Premium is a big leap forward when it comes to the driving experience. And while that’s not likely to be a huge factor for most mid-size electric SUV buyers, given the price has only crept up marginally (by modern standards) it remains competitively positioned.
For context, the Leapmotor C10 is another mid-size, rear-wheel drive electric SUV from China and it is even more expensive than the Atto 3 and is, to be blunt, nowhere near as good.
If BYD continues to produce cars this good there’s no reason to believe it won’t be a major player for years to come.
Note: CarsGuide attended this event as a guest of the manufacturer with accommodation and meals provided.