What's the difference?
Toyota finds itself in a very unusual position - playing catch-up.
Usually the Japanese brand dominates any market segment it is in - or at least has one of the more popular offerings. But when it comes to mid-size electric SUVs, Toyota finds its bZ4X trailing well behind several rivals including the BYD Sealion 7, Geely EX5, Kia EV5, Tesla Model Y and Zeekr 7X.
There’s a very clear reason for this, too. Toyota was late to the party. The brand has taken a very slow approach to the electric vehicle (EV) market, launching its first battery-powered model, the bZ4X SUV, in early 2024.
Up until the start of 2026 and a price drop that coincided with surging petrol prices and a spike in EV demand, the bZ4X was something of a bit-player in the EV market. But with sales up more than 300 per cent in 2026 the time seems perfect to expand, with the bZ4X Touring reaching dealerships.
So is this the right SUV at the right time? Or is it too little too late?
The MG ZS stands as a firm favourite with Aussie small SUV buyers, in a close-fought arm wrestle with the Hyundai Kona and Mitsubishi ASX for supremacy in a cut-throat competitive part of the new-car market.
Launched here in late 2017, and updated in 2020, MG subsequently added the ZS EV before launching this new-gen version in late 2024. It has initially been offered in hybrid and naturally aspirated petrol versions to maintain its position at the pointy end of the sales race. However, there’s nothing like a turbo model to add some extra spice to your compact SUV line-up.
And that’s what we have here, the ZS Essence Turbo, a punchy, keenly-priced addition to MG’s local range. Stay with us to see if it has enough boost pressure to muscle its way onto your new-car short list.
Is the bZ4X Touring the right Toyota for this moment in time or too little too late for the brand to play catch-up to its EV rivals?
The good news for Toyota is that it isn’t too late, at all. The Touring expands the appeal of the bZ4X, metaphorically and literally, and certainly the sales trajectory in 2026 suggests buyers are warming to Toyota’s electric future.
However, it remains a more expensive proposition for its size and the Touring doesn’t really make it stand out amongst the crowd that includes the popular BYD Sealion 7 and Tesla Model Y. It’s unfamiliar territory for Toyota, but it didn’t become the automotive juggernaut it is by giving up, so there is every reason to think the bZ4X duo will chip away at the EV sales leaders.
Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.
The MG ZS Essence Turbo has a lot going for it. It’s keenly priced, well equipped, spacious and comfortable with good performance, refinement and safety. On the downside, it’s thirstier than it should be, despite a stonking 10-year warranty servicing is relatively pricey and there are some low-level quality concerns. But should it be on your $30-35K small SUV shopping list. One hundred per cent, yes.