What's the difference?
Toyota finds itself in a very unusual position - playing catch-up.
Usually the Japanese brand dominates any market segment it is in - or at least has one of the more popular offerings. But when it comes to mid-size electric SUVs, Toyota finds its bZ4X trailing well behind several rivals including the BYD Sealion 7, Geely EX5, Kia EV5, Tesla Model Y and Zeekr 7X.
There’s a very clear reason for this, too. Toyota was late to the party. The brand has taken a very slow approach to the electric vehicle (EV) market, launching its first battery-powered model, the bZ4X SUV, in early 2024.
Up until the start of 2026 and a price drop that coincided with surging petrol prices and a spike in EV demand, the bZ4X was something of a bit-player in the EV market. But with sales up more than 300 per cent in 2026 the time seems perfect to expand, with the bZ4X Touring reaching dealerships.
So is this the right SUV at the right time? Or is it too little too late?
This might be Kia's best defence yet against the wave of cheap Chinese SUVs currently crashing against our shores.
It's the Kia Stonic, and this update brings mild hybrid technology, which lowers your fuel bill while upping your power. There's also some new tech stuff and some new safety stuff, as well as a refreshed front-end look.
Critically, though, it's not actually new. The Stonic launched globally back in 2017, before an updated version arrived in Australia around 2021. This is yet another update, albeit a significant one, which means the Stonic has been given dual-cab ute levels of longevity in the market.
All of that should be helping Kia to keep the pencil sharp, with the new range kicking off at $28,180, plus on-road costs.
Not quite China cheap, but not too far off it.
Is the bZ4X Touring the right Toyota for this moment in time or too little too late for the brand to play catch-up to its EV rivals?
The good news for Toyota is that it isn’t too late, at all. The Touring expands the appeal of the bZ4X, metaphorically and literally, and certainly the sales trajectory in 2026 suggests buyers are warming to Toyota’s electric future.
However, it remains a more expensive proposition for its size and the Touring doesn’t really make it stand out amongst the crowd that includes the popular BYD Sealion 7 and Tesla Model Y. It’s unfamiliar territory for Toyota, but it didn’t become the automotive juggernaut it is by giving up, so there is every reason to think the bZ4X duo will chip away at the EV sales leaders.
Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.
Unlike a lot of rivals in this segment, the Stonic's actually quite a bit of fun to drive, and that alone earns it a tick from me.
Yes, it can feel underpowered in places, especially when you're trying to do high-speed overtakes or if you're on a really engaging road and on and off the accelerator. But just cruising around, the little powertrain gives you plenty to get around the city.
And I guess that is the point. This does feel like a very city-friendly vehicle, even if it is undeniably showing its age in places.
Note: CarsGuide attended this event as a guest of the manufacturer with meals provided.
Note: The author, Andrew Chesterton, is a co-owner of Smart As Media, a content agency and media distribution service with a number automotive brands among its clients. When producing content for CarsGuide, he does so in accordance with the CarsGuide Editorial Guidelines and Code of Ethics (https://www.carsguide.com.au/ethics), and the views and opinions expressed in this article are solely those of the author.