What's the difference?
Toyota finds itself in a very unusual position - playing catch-up.
Usually the Japanese brand dominates any market segment it is in - or at least has one of the more popular offerings. But when it comes to mid-size electric SUVs, Toyota finds its bZ4X trailing well behind several rivals including the BYD Sealion 7, Geely EX5, Kia EV5, Tesla Model Y and Zeekr 7X.
There’s a very clear reason for this, too. Toyota was late to the party. The brand has taken a very slow approach to the electric vehicle (EV) market, launching its first battery-powered model, the bZ4X SUV, in early 2024.
Up until the start of 2026 and a price drop that coincided with surging petrol prices and a spike in EV demand, the bZ4X was something of a bit-player in the EV market. But with sales up more than 300 per cent in 2026 the time seems perfect to expand, with the bZ4X Touring reaching dealerships.
So is this the right SUV at the right time? Or is it too little too late?
It can be easy to dismiss electric cars as an imperfect solution to the world’s problems. But that would be missing one big point - they’re really, really fast.
Carmakers twigged that not everyone was enamoured with the environmental credentials of electric vehicles (EVs), especially luxury brands, and thus pivoted to the new sales tacit of performance and prestige.
Which is why Audi’s current performance flagship vehicle is not a mid-engined V10-powered replacement for the R8, but rather the all-electric RS e-tron GT. And for the new model year they have not only updated the range, bringing (you guessed it) more power, but also added a new hero model - the RS e-tron GT Performance.
It leads a new three-pronged line-up for the four rings brand, with the RS e-tron GT Performance sitting above the RS e-tron GT and the new S e-tron GT; the latter effectively replacing the previous ‘entry-grade’ model known only as the e-tron GT.
These arrive as part of a mid-life update for the model, with some minor styling tweaks (inside and out) along with enhancements to the battery and changes to the specifications.
The new range has just arrived in Australia and Audi will be hoping it can turn around the sales performance, which saw the outgoing e-tron GT and RS e-tron GT find just 84 customers in 2024. That was a decline of 75 per cent on 2023 sales, and nearly 200 less than the closely related Porsche Taycan.
Is the bZ4X Touring the right Toyota for this moment in time or too little too late for the brand to play catch-up to its EV rivals?
The good news for Toyota is that it isn’t too late, at all. The Touring expands the appeal of the bZ4X, metaphorically and literally, and certainly the sales trajectory in 2026 suggests buyers are warming to Toyota’s electric future.
However, it remains a more expensive proposition for its size and the Touring doesn’t really make it stand out amongst the crowd that includes the popular BYD Sealion 7 and Tesla Model Y. It’s unfamiliar territory for Toyota, but it didn’t become the automotive juggernaut it is by giving up, so there is every reason to think the bZ4X duo will chip away at the EV sales leaders.
Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.
While it may be a very different beast to the R8 supercar, it’s hard to argue that the e-tron GT offers performance that isn’t equal to anything Audi has previously produced. The immense acceleration and power, coupled with the brilliant and clever handling make this updated range, especially the RS pair, feel like something special.The fact that it will save you visiting a petrol bowser and might help cut harmful emissions is just a bonus.
Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.