Toyota BZ4X vs Jeep Wrangler
What's the difference?

Toyota BZ4X

$55,990 - $69,990

2026 price

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Jeep Wrangler

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2024 price

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Land Rover Discovery Sport

Mercedes-Benz EQ-Class

Mercedes-Benz EQS

Mercedes-Benz G-Class

Mercedes-Benz G63

Mercedes-Benz GLB-Class

Mercedes-Benz GLC-Class

Mercedes-Benz GLE-Class

Mercedes-Benz GLS-Class

Mini Aceman

Mini Cooper

Mitsubishi Eclipse Cross

Mitsubishi Outlander

Mitsubishi Pajero

Mitsubishi Pajero Sport

Renault Megane E-Tech

Renault Scenic E-Tech

Summary

2026 Toyota BZ4X

2024 Jeep Wrangler

By Stephen Ottley

By Laura Berry

Safety Rating

Electric motor type

Permanent Magnet

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Vehicle type

Battery Electric

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Electric range

488 km

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Energy consumption

16.8 kWh/100km

Battery capacity

74.70 kWh

Seating

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Likes

Well integrated safety technology
More space than bZ4X
Great performance for an SUV

Super off-road capable
Tough, fun and nostalgic styling
New engine is a winner

Dislikes

Cabin design is awkward in places
Not a price leader in the EV market
No one-pedal driving

Expensive
Not-so-great on-road dynamics and steering
Lower level of crash safety compared to rivals

2026 Toyota BZ4X Summary

Toyota finds itself in a very unusual position - playing catch-up.

Usually the Japanese brand dominates any market segment it is in - or at least has one of the more popular offerings. But when it comes to mid-size electric SUVs, Toyota finds its bZ4X trailing well behind several rivals including the BYD Sealion 7, Geely EX5, Kia EV5, Tesla Model Y and Zeekr 7X.

There’s a very clear reason for this, too. Toyota was late to the party. The brand has taken a very slow approach to the electric vehicle (EV) market, launching its first battery-powered model, the bZ4X SUV, in early 2024.

Up until the start of 2026 and a price drop that coincided with surging petrol prices and a spike in EV demand, the bZ4X was something of a bit-player in the EV market. But with sales up more than 300 per cent in 2026 the time seems perfect to expand, with the bZ4X Touring reaching dealerships.

So is this the right SUV at the right time? Or is it too little too late?

@carsguide.com.au
The 2026 Toyota bZ4X Touring is a camping friendly EV! A close relative of the Subaru Trailseeker, the new electric family car has on-board plugs to charge small appliances and you can stow up to 300kg on the roof racks. Is this a better camping car than a Toyota Prado? #Toyota #bz4xtouring #EV #cartok #fyp
♬ original sound - CarsGuide.com.au

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2024 Jeep Wrangler Summary

The first two things any new starter who arrives in the design department of Jeep’s headquarters in Ohio is told are, 1) The bathrooms are here and, 2) Don’t change the Wrangler.

Okay, I made that up, but it’s probably not far from the truth, because the Wrangler isn’t just iconic for Jeep, but iconic for the entire car world in a similar way to the Porsche 911 and the Ford Mustang.

The Jeep Wrangler is the equivalent of a Hollywood superstar - the Clint Eastwood of the car world - with its design that stretches all the way back to the iconic little off-roader purpose-built for the US Army in World War II.

So, how do you make changes without changing the recipe? Well, the Wrangler has been updated and we went to the Aussie launch to see what’s changed.

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Deep dive comparison

2026 Toyota BZ4X 2024 Jeep Wrangler

Verdict

Is the bZ4X Touring the right Toyota for this moment in time or too little too late for the brand to play catch-up to its EV rivals?

The good news for Toyota is that it isn’t too late, at all. The Touring expands the appeal of the bZ4X, metaphorically and literally, and certainly the sales trajectory in 2026 suggests buyers are warming to Toyota’s electric future.

However, it remains a more expensive proposition for its size and the Touring doesn’t really make it stand out amongst the crowd that includes the popular BYD Sealion 7 and Tesla Model Y. It’s unfamiliar territory for Toyota, but it didn’t become the automotive juggernaut it is by giving up, so there is every reason to think the bZ4X duo will chip away at the EV sales leaders.

Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.

Verdict

The changes to this updated Jeep Wrangler are small but meaningful. The inclusion of airbags, the updated media screen, and a feisty engine which suits the plucky nature of this off-roader make it a better Wrangler than ever.

Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.

Toyota BZ4X vs Jeep Wrangler What's the difference?

Summary

Deep dive comparison

Verdict

Verdict

Toyota BZ4X vs Jeep Wrangler
What's the difference?