What's the difference?
Toyota finds itself in a very unusual position - playing catch-up.
Usually the Japanese brand dominates any market segment it is in - or at least has one of the more popular offerings. But when it comes to mid-size electric SUVs, Toyota finds its bZ4X trailing well behind several rivals including the BYD Sealion 7, Geely EX5, Kia EV5, Tesla Model Y and Zeekr 7X.
There’s a very clear reason for this, too. Toyota was late to the party. The brand has taken a very slow approach to the electric vehicle (EV) market, launching its first battery-powered model, the bZ4X SUV, in early 2024.
Up until the start of 2026 and a price drop that coincided with surging petrol prices and a spike in EV demand, the bZ4X was something of a bit-player in the EV market. But with sales up more than 300 per cent in 2026 the time seems perfect to expand, with the bZ4X Touring reaching dealerships.
So is this the right SUV at the right time? Or is it too little too late?
As far as clichés go, attempting to make “a silk purse from a sow’s ear” couldn’t be more apt than when contemplating the original NX of 2014.
What was essentially the Lexus-fication of the vocal, fidgety and thirsty old Toyota RAV4 may have worked a treat sales-wise, but proved trickier when assessed against the lens of a BMW X3, Audi Q5 and Volvo XC60 rival.
The earliest NX just wasn’t refined enough.
This was especially true following the reborn RAV4 arrival in 2019, proving to be embarrassingly more competent – even compared to most luxury midsized SUV alternatives.
Now, finally, the NX redesign has followed suit, moving on to a variation of the Toyota’s stronger, quieter and more advanced TNGA architecture (dubbed GA-K) as a starting base.
Speaking of which, let’s dive straight into the least-expensive version, the NX 250 Luxury 2WD auto, to find out if the most popular Lexus model in Australia has finally found its mojo.
Is the bZ4X Touring the right Toyota for this moment in time or too little too late for the brand to play catch-up to its EV rivals?
The good news for Toyota is that it isn’t too late, at all. The Touring expands the appeal of the bZ4X, metaphorically and literally, and certainly the sales trajectory in 2026 suggests buyers are warming to Toyota’s electric future.
However, it remains a more expensive proposition for its size and the Touring doesn’t really make it stand out amongst the crowd that includes the popular BYD Sealion 7 and Tesla Model Y. It’s unfamiliar territory for Toyota, but it didn’t become the automotive juggernaut it is by giving up, so there is every reason to think the bZ4X duo will chip away at the EV sales leaders.
Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.
So, is the cheapest Lexus NX the grade you’d skip? Depends on where you live and drive.
If you’re urban based and bound, save up a bit more and go the petrol-electric hybrid; otherwise, out on country roads especially, the spirited and sporty NX 250 is more than up to the task.
Either way, though, the latest NX is finally fit to fight the other premium brands’ medium SUV efforts, head on and held up high. Welcome to big mid league, Lexus.
Ignore or underestimate at your own peril, everybody else.