What's the difference?
Range Rover has developed a bit of an image problem in the last few years.
To many the brand is still the face of a quintessentially British aspirational luxurious off-roader. But to a growing group, it has become synonymous with the concept of an environmentally reckless fuel-guzzling SUV.
They’re big, heavy, and still feature V8 engines, but Range Rover knows all too well the writing is on the wall for its increasingly infamous range of combustion vehicles.
The trouble is, customers love them, and while the I-Pace from sister brand Jaguar is a big leap into the future, there needs to be a happy medium for easing some of its existing customers away from combustion, while still offering the kinds of excess and aspirational performance the Range Rover brand is associated with.
Enter this car, the Evoque HSE P300e. It’s a plug-in hybrid, notably only available in the top trim level, with top-shelf performance, too.
Is it the right car to represent Range Rover’s entry-level model at a critical time of technological transformation? Let’s take a look.
What sets the most iconic Jaguars apart?
Here’s a theory. Consider history’s greatest: the 1948 XK, its 1961 E-Type replacement and the first XJ of 1968. We’re talking about a grand tourer, sports car and luxury sedan respectively that broke ground in each of their segments.
Despite being a sales disappointment, let’s add the 2018 I-Pace to this elite group.
Like the others, it was a pioneer, this time in the luxury electric vehicle (EV) SUV field, beating most competitors and seemingly influencing newer ones ever since, from the excellent Kia EV6 to the coming Mercedes-Benz EQE SUV.
Now, five years and a comprehensive update later, we revisit the 2023 I-Pace to see if it’s still a standout.
The Range Rover Evoque is more highly specified and more luxurious than ever, and this plug-in hybrid version makes the most of what’s on offer with its slick but familiar feel from behind the wheel.
Unfortunately, it does have an eye-watering price tag to go with its classy design and the options list is a bit rude, all things considered, but the core offering is a solid luxury buy for city-slickers, nonetheless.
What makes the Evoque P300e stand out for me is its impressive EV driving range and excellent charging specs which make it as convenient as possible to make the most of its electrified features.
It’s up to the buyer whether these conveniences and the Range Rover badge are worth swapping into a car a full size down from its luxury plug-in rivals for the same money.
In the 1960s Jaguar used to promote its range as providing “grace, space and pace”. Nowadays, the I-Pace may as well also be known as the I-Grace and I-Space, because all three terms still ring true.
Jaguars were never cheap but the greatest hits felt like exceptional value because they were special. The same applies here. Five years might seem like an eternity, but age has not yet wearied the British luxury EV SUV nearly as much as you might imagine. Especially when optioned up as per our test vehicle.
Bereft of any post-modern brand baggage, the I-Pace remains a modern great. If only more buyers would catch on to that.