What's the difference?
Range Rover has developed a bit of an image problem in the last few years.
To many the brand is still the face of a quintessentially British aspirational luxurious off-roader. But to a growing group, it has become synonymous with the concept of an environmentally reckless fuel-guzzling SUV.
They’re big, heavy, and still feature V8 engines, but Range Rover knows all too well the writing is on the wall for its increasingly infamous range of combustion vehicles.
The trouble is, customers love them, and while the I-Pace from sister brand Jaguar is a big leap into the future, there needs to be a happy medium for easing some of its existing customers away from combustion, while still offering the kinds of excess and aspirational performance the Range Rover brand is associated with.
Enter this car, the Evoque HSE P300e. It’s a plug-in hybrid, notably only available in the top trim level, with top-shelf performance, too.
Is it the right car to represent Range Rover’s entry-level model at a critical time of technological transformation? Let’s take a look.
The lonely Cadillac Lyriq finally has some company, with the iconic US brand tripling its range down under with the launch of the much bigger Vistiq (which we've already tested) and this entry-level Optiq, which Cadillac describes as the gateway to its electric family.
It's a medium all-electric SUV with plenty of equipment and – depending on whether you see it as an established premium player or another newcomer brand – pretty sharp pricing.
Cadillac says it has the German big three in its sights with the Optiq, so how does it stack up?
The Range Rover Evoque is more highly specified and more luxurious than ever, and this plug-in hybrid version makes the most of what’s on offer with its slick but familiar feel from behind the wheel.Â
Unfortunately, it does have an eye-watering price tag to go with its classy design and the options list is a bit rude, all things considered, but the core offering is a solid luxury buy for city-slickers, nonetheless.Â
What makes the Evoque P300e stand out for me is its impressive EV driving range and excellent charging specs which make it as convenient as possible to make the most of its electrified features.
It’s up to the buyer whether these conveniences and the Range Rover badge are worth swapping into a car a full size down from its luxury plug-in rivals for the same money.
A taste test, but so far so good for the Cadillac Optiq, which is already my favourite model in the Caddy range. More space than you think meets a lovely cabin experience and a punchy powertrain.
Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.
Note: The author, Andrew Chesterton, is a co-owner of Smart As Media, a content agency and media distribution service with a number of automotive brands among its clients. When producing content for CarsGuide, he does so in accordance with the CarsGuide Editorial Guidelines and Code of Ethics, and the views and opinions expressed in this article are solely those of the author.