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Brand Finance self-effacingly describes itself as "the world's leading independent branded business valuation and strategy consultancy". And adds that it regularly picks apart the current and future value of more than 3500 brands across multiple market sectors around the world.
These London-based boffins reckon Delta trumps American Airlines, Real Madrid has knocked off Manchester United, and Haval is a more powerful SUV brand than Land Rover or Jeep. So, no surprise Haval promotes the research on its Australian website.
Just to split hairs, Land Rover leaps to the top of the rankings when it comes to overall value, but in terms of an upward trajectory and potential for future growth, Brand Finance says Haval is the one.
The irony is you probably wouldn't know a Haval if it ran into you, which obviously isn't good in any sense, but a factor of the Chinese Great Wall subsidiary's relatively brief time, and so far, limited sales in the Australian market.
One of three models released in late 2015 to launch the Haval brand locally, the H2 is a small, five-seat SUV competing against a hot bed of more than 20 established players including the segment-leading Mitsubishi ASX, ever-popular Mazda CX-3, and recently arrived Hyundai Kona.
So, is Haval's potential reflected in its current product offering? We spent a week living with the sharply priced H2 City to find out.
For the first time in Australia, the mid-sized Hyundai Tucson is being offered with a hybrid powertrain – which combines its spritely turbo-powered engine with a fuel efficiency-improving electric motor. And it might be enough to swing you to becoming a hybrid fan.
The new powertrain makes the Tucson a proper competitor against Australia’s darling, the Toyota RAV4 but the Nissan X-Trail e-Power and Kia Sportage remain strong rivals.
This week I’m family-testing the mid-spec Elite Hybrid with the N Line option pack to see how the newly updated Tucson handles family life.
How you define value will determine whether the Haval H2 City is the right small SUV for you. In terms of metal for money it delivers heaps of space, a reasonable standard features list and adequate safety. But it's let down by mediocre performance, sub-par dynamics and a surprising thirst for (premium) unleaded. Brand Finance may rank Haval high on the power index, but the product needs to climb a few rungs higher before that potential's realised.
The updated Hyundai Tucson Elite Hybrid N Line offers families space, features and easy-enough handling for everyday stuff and the occasional weekend adventure pursuits.
The price point is higher than the previous non-hybrid model but you get a lot of bang for your buck and my family was comfortable this week.
Inoffensive but uninspiring is a blunt yet fair summation of the Haval H2 City's exterior design, especially when you think about rivals like the dramatic Toyota C-HR, edgy Hyundai Kona, or funky Mitsubishi Eclipse Cross.
The nose is dominated by a huge, slatted and chromed grille with bright metal mesh behind it, and vaguely Audi-of-10-years-ago shaped headlights either side.
The lighting treatment is elaborate with projector halogen main beams and reflector halogen high-beam units surrounded by a dotted-line string of LEDs looking uncomfortably like aftermarket inserts available via your online auction site of choice.
Standard fog-lights are recessed into a blacked-out area under the bumper, with another line of LEDs, functioning as DRLs, below that. And just to complicate matters, the upper LEDs only illuminate with the headlights, while the lower units come to life when the headlights are off.
A sharp character line runs along the H2's flanks from the trailing edge of the headlights to the tail, with an equally distinct swage line running from front to back, narrowing the car's mid-section and accentuating the bulge of its wheelarches, filled adequately by standard 18-inch multi-spoke alloy rims.
The rear is similarly reserved, the only hint of flash confined to a roof-top spoiler, cool typeface chosen for the prominent Haval badging across the hatch door, and a diffuser with chrome exhaust tips poking through either side.
Inside, the look and feel is early noughties plain, The dashtop is a nice soft-touch material, but there are lots of buttons and old-school analogue instruments combined with a media and ventilation interface that might have been acceptable on a mainstream model 20 years ago.
Don't even think about Android Auto or Apple CarPlay. The tiny LCD screen (sitting below a CD slot) wins the smallest, most basic graphics award. A miniscule scale reflecting the manual air-con's temperature setting is a particular low-light.
A small 3.5-inch screen between the tacho and speedometer displays fuel economy and distance information, but frustratingly no digital speed read-out. Standard cloth trim has a distinctly synthetic but tough feel, while the polyurethane plastic steering wheel is another throwback.
Sure, we're at the budget end of the market here, but be prepared for low-tech design combined with cheap and cheerful execution.
The Hyundai Tucson has seen a minor facelift on the exterior but most of the changes are in the cabin.
The N Line pack means that you get 19-inch alloy wheels over the standard 18-inch version as well as extended body panelling instead of black plastic trims. There is N Line badging across the car too, but N Line option pack does limit you to just four exterior colour choices.
The front features new stacked LED DRLs which tie in with the fang-like design of the rear LEDs. The origami-styled panelling looks more severe than the previous model which helps it stand out in a class that’s heavy on rivals.
The cabin features a completely reconfigured dashboard and now sports a large curved display panel that houses those upgraded tech screens and a new 6.6-inch climate control panel.
The centre console has been redesigned to look like it’s floating and now adds an extra-large storage cubby underneath it.
The upgraded interior makes the Tucson a leader for the mid-sized SUV segment and is very pleasant to spend time in.
At 4.3m long, 1.8m wide, and just under 1.7m high the Haval H2 is a big small SUV, and there's plenty of room inside.
Up front, storage runs to a bin (with sliding top) between the seats, two large cupholders in the centre console and a lidded oddments tray in front of the gearshift, as well as a sunglass holder, average-sized glove box and door bins with room for bottles. You'll notice the pennies saved with non-illumination of the sunvisor vanity mirrors.
Rear seat passengers pick up generous head, leg, and importantly, shoulder room. Three large adults across the back will be tight but do-able for short trips. Kids and young teenagers, no problem.
A centre fold-down armrest houses neatly integrated dual-cupholders, there are bins with space for bottles in each door and map pockets on the front seat backs. No adjustable air vents for backseaters, though.
Connectivity and power runs to two 12-volt outlets, a USB-A port and an 'aux-in' jack, all in the front.
Although a strong seller in the small SUV segment, the Mazda3's Achilles heel is its modest 264-litre boot, and while the H2 exceeds that number, it's not by much.
The Haval's 300-litre capacity is way less than the Honda HR-V (437 litres), Toyota C-HR (377 litres) and Hyundai Kona (361 litres). But it's enough to swallow the bulky CarsGuide pram or three-piece hard suitcase set (35, 68 and 105 litres), and (as with all contenders in the segment) a 60/40 split-fold rear seat increases flexibility and volume.
If you're into towing, the H2's limited to 750kg for an un-braked trailer and 1200kg braked, and the spare tyre is a full-size (18-inch) steel rim shod with narrower space-saving (155/85) rubber.
The cabin up front is spacious with plenty of head- and legroom on offer. You also won’t jostle for elbow room either when you have a passenger.
The seats are comfortable with their heat function but you might still get fatigue on longer trips as you only get adjustable lumbar on the drivers side and it's simple at best.
The back seat has really good space for the class and no matter the passenger, they were comfortable back there. The seats in the rear are well-padded and access to this row is good for sliding in a child seat as the door aperture is wide.
Other amenities are average with directional air-vents, a single reading light, and a fold-down armrest. My seven-year-old son found the window sills to be quite high, so he didn’t get the view he wanted.
The individual storage is excellent for the class with the redesign as you get a dedicated storage shelf in front of the front passenger and a massive cubby that easily fits a handbag underneath the mid-sized centre console.
There are two cupholders and two drink bottle holders per row but the rear storage bins are skinny. The rear row also gets map pockets but again, these are shallow.
The upgraded technology is a must have and the new multimedia system is easy to use once you spend time with it and looks great with its graphics. The system has built-in satellite navigation, over-the-air updates and wireless connectivity for Apple CarPlay and Android Auto.
Connecting the CarPlay is simple and maintains a strong connection.
Charging options are great with two USB-C ports per row and the front also gets a wireless charging pad and a 12-volt socket to choose from. The centrally located position of the charging pad is handy and the liner grippy - so no phone movement.
Rounding out the practicality is the boot, which has a wide aperture and a loading space level with 582L of capacity available with all seats in use, which is good for the class.
The back row has a 60/40 split but don’t fold flat – they sort of spring up a bit, which might annoy when you do a big Bunnings run.
There is a 12-volt socket, a space-saver spare tyre underneath the floor and you get a powered tailgate in this model – which I always like.
At the time of publication, the Haval H2 City was carrying a drive-away price tag - $19,990 for the six-speed manual version and $20,990 for the six-speed auto (as tested here).
So, you're getting a lot of metal and interior space for your money, but what about the standard features taken for granted in the H2's main competitors?
Included in that drive-away price are the 18-inch alloys, keyless entry and start, reverse parking sensors, (manual) air-conditioning, cruise control, front and rear fog lights, LED daytime running lights, ambient interior lighting, heated front seats, rear privacy glass, and cloth trim.
But the headlights are halogen, the audio is four-speaker (with Bluetooth and single CD player), the safety tech (covered in the Safety section below) is relatively basic, and 'our' car's 'Pewter' (silver metallic) paint is a $495 option.
Equivalent entry-level competitors from Honda, Hyundai, Mazda, Mitsubishi and Toyota will set you back between five and $10k more than this H2. And if you're happy to live without features like a media touchscreen, digital radio, leather accented wheel and gearshift, rear air vents, reversing camera, etc, etc, etc, you're onto a winner.
There are now six variants for the Hyundai Tucson with the release of the hybrid powertrain and all six have the choice of being either a front-wheel-drive or all-wheel drive with either the petrol engine or hybrid powertrain. And every grade gets the option of adding the N Line style pack. So, there is no excuse for not getting the combo you actually want now.
The model on test is the mid-spec Elite Hybrid with the N Line option pack and its priced from $55,100 before on-road costs. That positions it towards the top end of the market but you get an SUV that's more feature-heavy than most of its rivals.
The standard equipment for the upgraded Elite Hybrid N Line now includes dual 12.3-inch technology screens, wireless Apple CarPlay and Android Auto, as well as a 6.6-inch climate control touchpad.
Other equipment includes a powered driver’s seat, heated front seats, suede/leather upholstery, dual-zone climate control, wireless charging pad, digital radio, four USB-C ports, keyless entry, push-button start, space-saver spare wheel and a powered tailgate.
The Kia Sportage SX hybrid is more affordable at $45,950 MSRP but unlike the Elite Hybrid it misses out on wireless connectivity for phone charging and phone integration apps.
The Toyota RAV4 XSE AWD is priced from $52,585 MSRP but misses out on the newer and bigger technology screens that the upgraded Elite Hybrid has.
The Nissan X-Trail Ti 4WD e-Power is the closest rival in terms of price ($55,090 MSRP) and available features.
The Haval H2 City (as tested) is powered by a 1.5-litre direct-injection, turbo-petrol, four-cylinder engine driving the front wheels through a six-speed automatic transmission.
Peak power (110kW) arrives at 5600rpm, with maximum torque (210Nm) delivered at 2200rpm.
The Elite Hybrid N Line model features a hybrid powertrain that combines an electric motor with a 1.6-litre four-cylinder turbo-petrol engine. They combine to produce 172kW of power and 367Nm of torque. Which is more than enough to make the mid-sized Tucson feel spirited.
This particular variant is AWD and uses a six-speed automatic transmission, which can over rev at times but is mostly smooth with its gear changes.
Claimed fuel economy for the combined (ADR 81/02 - urban, extra-urban) cycle is 9.0L/100km, the 1.5-litre turbo four emitting 208g/km of CO2 in the process.
Not exactly outstanding, and over roughly 250km of city, suburban and freeway running we recorded 10.8L/100km (at the bowser).
Another rude surprise is the fact the H2 requires 95 RON premium unleaded fuel, of which you'll need 55 litres to fill the tank.
The official combined cycle fuel consumption figure is a low 5.3L/100km, and my real-world usage came out at 6.0L after doing a lot of open-road driving where hybrids tend to be at their least efficient, so that is an excellent result.
The Tucson hybrid is the second best for fuel usage after the Toyota RAV4 hybrid, which sits at 4.8L/100km for combined usage. Overall, the new hybrid powertrain has proven itself to be pretty frugal.
Based on the official combined fuel cycle and 53L fuel tank, expect a theoretical driving range of up to 981km, which is great for a family road tripper.
Cold weather and internal-combustion engines are usually firm friends. Lower ambient temperature means denser air entering the cylinder (even under the extra pressure of a turbo), and as long as more fuel arrives at the same time, you'll have a bigger bang and more power.
But the H2 City's 1.5-litre four must have missed the memo, because cool morning start-ups result in a distinct reluctance to proceed at normal pace.
Sure, there's forward motion, but pinning the right-hand pedal to the floor won't shift the speedo needle much above a brisk walking pace. Unsettling.
Even after a few minutes, when things settle into a more predictable pattern, this Haval hovers at the sluggish end of the performance spectrum.
Not that any of the compact SUVs it competes with are rocketships, but you can generally expect a turbo-petrol engine to serve up a decent dose of low-down grunt.
However, with a maximum output of 210Nm delivered at a relatively high 2200rpm the 1.5-tonne H2 won't be threatening the land speed record anytime soon.
Suspension is strut front, multi-link rear, with the H2 City riding on (235/55x18) Kumho Solus KL21 rubber, and on typically pock-marked and bumpy urban roads ride quality could be better.
The steering displays some nervousness on centre, which combines with a lack of road feel and a mildly disconcerting top-heavy sensation in cornering. It's not that the car lurches or suffers from too much body roll; more that something isn't quite right in the front-end geometry.
On the upside, although firm, the front seats are comfortable, the exterior mirrors are nice and big, overall noise levels are moderate, and the brakes (vented disc front / solid disc rear) are reassuringly progressive.
On the downside, the media system (such as it is) is woeful. Plug your mobile device (mine's an iPhone 7) into the car's single USB port and you'll be met by a 'Loading-USB error' message, the heating and ventilation read-outs on the letterbox slot screen are a joke, and to top it all, select reverse and the audio cuts out altogether.
The new hybrid powertrain offers respectable power delivery that makes the Tucson feel zippy in the city and a relaxed cruiser on the open road.
There can be some over-revving when you’re trying to get up to speed and the accelerator and brake feel touchy at first until you get used to them.
On the hybrid side of things the Elite Hybrid has regenerative braking and there are moments of pure EV mode but it kicks in seemingly when it feels like it. When it is on, there’s practically no engine noise but when it's off, the cabin still remains fairly quiet.
My family went off the paved stuff this week and hit muddy and gravel roads on our quest to find a cool picnic spot, and the Elite Hybrid impressed with how it handled the different terrains. It’s not an off-roader but you can still do mini adventures.
The Tucson is mid-sized and has a very clear reversing camera with front and rear parking sensors, so it’s not too hard to manoeuvre or park.
The real negative feedback is that on three separate occasions, our test car randomly shifted into neutral while driving and to clarify, this did not occur while trying to shift into or out of 'drive' but while on the road, already in drive.
The first time it happened, I thought I had somehow bumped the column shifter but on the other two occasions, I happened to be watching my husband drive and he didn’t touch the shifter.
This is probably just a fault on out test car and not indicative of the model in general but it wasn't fun.
In terms of active safety the H2 City ticks the 'cost-of-entry' boxes, including ABS, BA, EBD, ESP, rear parking senors, tyre-pressure monitoring and emergency brake hazard lighting.
But forget about more recent systems like AEB, lane keeping assistance, blind spot monitoring, cross traffic alerts or adaptive cruise. And you don't get a reversing camera.
If a crash is unavoidable the airbag count runs to six (dual front, dual front side, and dual curtain). And there are three child restraint/baby capsule top tether points across the back seat, with ISOFIX anchors on the outer two positions.
The Haval H2 scored a maximum five-star ANCAP rating in late 2017, a rank it would not replicate when assessed against 2019's more challenging criteria.
FINALLY! Hyundai has listened to the people.
They have found a workaround for the annoyingly intrusive beeping alerts associated with the traffic sign recognition and speed alert tech. Yes, they still alert unless you turn them off and yes, you still have to turn the damn thing off every time you get in the car, but you not longer have to access five to six menu pages to do so. Hurrah.
The Hyundai Tucson Elite Hybrid N Line has a robust safety features list and includes equipment like blind spot monitoring, driver attention monitoring, safe exit warning, rear occupant alert, forward collision warning, LED daytime running lights, rear cross-traffic alert, lane keeping aid, traffic sign recognition, intelligent seatbelt warning, adaptive cruise control, a reversing camera, and front/rear parking sensors.
Our test model misses out on lane departure alert and the lane keeping aid is too intrusive for every day driving. It gets to the point where you wonder who is driving, you or the car.
The Hyundai Tucson has a maximum five-star ANCAP safety rating from testing done in 2021 and the hybrid variants are covered by this as well. It has seven airbags, including, the newer front centre airbag.
The Tucson has two ISOFIX child seat mounts and three top-tethers.
Auto emergency braking (AEB) is standard and features car, pedestrian, cyclist and junction assist detection which is operational from 5.0 – 80km/h (85km/h for car) but it's usual to see a higher top speed for the car detection (usually 180km/h).
Haval covers all new cars it sells in Australia with a seven year/unlimited km warranty with 24-hour roadside assistance provided for five years/100,000km.
That's a strong statement from the brand, and well ahead of the major players in the mainstream market.
Service is recommended every 12 months/10,000km, and no capped-price servicing program is currently in place.
Hyundai offers the Tucson with a five-year/unlimited km warranty and the battery is covered by an eight-year/160,000km warranty which is pretty standard for the class now.
You can pre-purchase servicing for up to five years and the breakdowns are as follows.
Three years or up to 30,000km for $1240 (average $413 per service).
Four years or up to 40,000km for $1700 (average $425 per service).
Five years or up to 50,000km for $2040 (average $408 per service).
The five-year pricing is comparable to its rivals and not outrageous for the class.
Servicing intervals could get annoying if you put a lot of kilometres on your car as they sit at every 12 months or 10,000km, whichever occurs first.