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Brand Finance self-effacingly describes itself as "the world's leading independent branded business valuation and strategy consultancy". And adds that it regularly picks apart the current and future value of more than 3500 brands across multiple market sectors around the world.
These London-based boffins reckon Delta trumps American Airlines, Real Madrid has knocked off Manchester United, and Haval is a more powerful SUV brand than Land Rover or Jeep. So, no surprise Haval promotes the research on its Australian website.
Just to split hairs, Land Rover leaps to the top of the rankings when it comes to overall value, but in terms of an upward trajectory and potential for future growth, Brand Finance says Haval is the one.
The irony is you probably wouldn't know a Haval if it ran into you, which obviously isn't good in any sense, but a factor of the Chinese Great Wall subsidiary's relatively brief time, and so far, limited sales in the Australian market.
One of three models released in late 2015 to launch the Haval brand locally, the H2 is a small, five-seat SUV competing against a hot bed of more than 20 established players including the segment-leading Mitsubishi ASX, ever-popular Mazda CX-3, and recently arrived Hyundai Kona.
So, is Haval's potential reflected in its current product offering? We spent a week living with the sharply priced H2 City to find out.
Hard to believe Mazda’s diminutive CX-3 has been with us for close to a decade (it arrived in early 2015). But with successive upgrades, including a major model refresh in 2019, it remains a popular choice with ‘light’ SUV buyers, dominating the segment so far in 2023.
So, how does this evergreen campaigner manage to keep quality competitors like the Kia Stonic, Toyota Yaris Cross and VW T-Cross firmly in its rearview mirror?
We spent a week with the recently updated (yes, again) mid-spec G20 Evolve to see how it shapes up in the urban environment of 2023.
How you define value will determine whether the Haval H2 City is the right small SUV for you. In terms of metal for money it delivers heaps of space, a reasonable standard features list and adequate safety. But it's let down by mediocre performance, sub-par dynamics and a surprising thirst for (premium) unleaded. Brand Finance may rank Haval high on the power index, but the product needs to climb a few rungs higher before that potential's realised.
It’s easy to see why the Mazda CX-3 remains such a favourite with small SUV buyers. The Evolve grade tested is dynamically capable, space efficient and well equipped for the money. That said, although I don’t like being ageist, as it starts to creep up on a decade on sale, the market leader is giving ground to the competition in key areas including design, fuel efficiency and refinement. It’s time for a new-generation model, but in the age of electrification, will there be one? In the meantime, this evergreen favourite remains a solid urban SUV option.
Inoffensive but uninspiring is a blunt yet fair summation of the Haval H2 City's exterior design, especially when you think about rivals like the dramatic Toyota C-HR, edgy Hyundai Kona, or funky Mitsubishi Eclipse Cross.
The nose is dominated by a huge, slatted and chromed grille with bright metal mesh behind it, and vaguely Audi-of-10-years-ago shaped headlights either side.
The lighting treatment is elaborate with projector halogen main beams and reflector halogen high-beam units surrounded by a dotted-line string of LEDs looking uncomfortably like aftermarket inserts available via your online auction site of choice.
Standard fog-lights are recessed into a blacked-out area under the bumper, with another line of LEDs, functioning as DRLs, below that. And just to complicate matters, the upper LEDs only illuminate with the headlights, while the lower units come to life when the headlights are off.
A sharp character line runs along the H2's flanks from the trailing edge of the headlights to the tail, with an equally distinct swage line running from front to back, narrowing the car's mid-section and accentuating the bulge of its wheelarches, filled adequately by standard 18-inch multi-spoke alloy rims.
The rear is similarly reserved, the only hint of flash confined to a roof-top spoiler, cool typeface chosen for the prominent Haval badging across the hatch door, and a diffuser with chrome exhaust tips poking through either side.
Inside, the look and feel is early noughties plain, The dashtop is a nice soft-touch material, but there are lots of buttons and old-school analogue instruments combined with a media and ventilation interface that might have been acceptable on a mainstream model 20 years ago.
Don't even think about Android Auto or Apple CarPlay. The tiny LCD screen (sitting below a CD slot) wins the smallest, most basic graphics award. A miniscule scale reflecting the manual air-con's temperature setting is a particular low-light.
A small 3.5-inch screen between the tacho and speedometer displays fuel economy and distance information, but frustratingly no digital speed read-out. Standard cloth trim has a distinctly synthetic but tough feel, while the polyurethane plastic steering wheel is another throwback.
Sure, we're at the budget end of the market here, but be prepared for low-tech design combined with cheap and cheerful execution.
You’re not going to mistake the current CX-3 for anything other than a Mazda, which speaks to the consistency of the brand’s design approach.
Tightly wrapped and neatly detailed the CX-3's exterior has aged well, and thanks to cosmetic tweaks over time it’s still looking clean and contemporary.Â
The step up from 16-inch alloys on the lower Sport and Pure grades to 18-inch rims on this Evolve also lifts the look to a more mature, premium level. Â
The interior is a simple, fuss-free environment, but in a small-SUV world moving rapidly towards slick integrated screens for multimedia and instrumentation, the CX-3 is showing its age.
The 8.0-inch media display stands proud in the centre of the dash, almost like an afterthought, and the instrument cluster, while okay from an ergonomic point of view, is dated by an analogue tachometer in the centre and LCD-style read-outs either side.
And although it’s always a subjective call, I’m guessing the Evolve’s white and tan interior trim combination won’t be to everyone’s liking, from an aesthetic or practicality point-of-view.
That said, the interior surfaces across the dash, doors and centre console flow into one another nicely, and brushed metal look highlights around key controls and vents enhance the quality feel.
Speaking of which, physical dials and knobs for adjustment of the ventilation system and audio volume is welcome. Maybe old-school is the best school?
However… the multimedia screen can only be accessed by a rotary dial in the front centre console once the car is mobile (it works as a touchscreen when you’re stationary).
Keenly aware there are various opinions on this set-up when it comes to safety. Touchscreens, by definition, take your eyes off the road ahead, so on one hand it makes sense to transfer control to the rotary dial.
But when you’re using a sequential app like Spotify, it can take a hell of a lot of twirls of that controller to get to where you want to go.
Soon you’re grinding your teeth in frustration which upsets concentration and your eyes are well-and-truly off the road, anyway.Â
For what it’s worth, I’d prefer the relative ease of a quick press on the screen rather than having to go ‘around the horn’ to hit your favourite track or podcast.
At 4.3m long, 1.8m wide, and just under 1.7m high the Haval H2 is a big small SUV, and there's plenty of room inside.
Up front, storage runs to a bin (with sliding top) between the seats, two large cupholders in the centre console and a lidded oddments tray in front of the gearshift, as well as a sunglass holder, average-sized glove box and door bins with room for bottles. You'll notice the pennies saved with non-illumination of the sunvisor vanity mirrors.
Rear seat passengers pick up generous head, leg, and importantly, shoulder room. Three large adults across the back will be tight but do-able for short trips. Kids and young teenagers, no problem.
A centre fold-down armrest houses neatly integrated dual-cupholders, there are bins with space for bottles in each door and map pockets on the front seat backs. No adjustable air vents for backseaters, though.
Connectivity and power runs to two 12-volt outlets, a USB-A port and an 'aux-in' jack, all in the front.
Although a strong seller in the small SUV segment, the Mazda3's Achilles heel is its modest 264-litre boot, and while the H2 exceeds that number, it's not by much.
The Haval's 300-litre capacity is way less than the Honda HR-V (437 litres), Toyota C-HR (377 litres) and Hyundai Kona (361 litres). But it's enough to swallow the bulky CarsGuide pram or three-piece hard suitcase set (35, 68 and 105 litres), and (as with all contenders in the segment) a 60/40 split-fold rear seat increases flexibility and volume.
If you're into towing, the H2's limited to 750kg for an un-braked trailer and 1200kg braked, and the spare tyre is a full-size (18-inch) steel rim shod with narrower space-saving (155/85) rubber.
At just under 4.3m long, less than 1.8m wide and a little over 1.5m tall the CX-3’s footprint is squarely city-sized, and no surprise it shares the Mazda2’s 2570mm wheelbase because it’s underpinned by the same platform as the small hatch.
But there’s more than enough breathing room up front and storage options are creative.
Rather than the ubiquitous single storage box between the front seats the CX-3 offers up an adjustable multi-compartment arrangement, with cupholders and bottle retainers ready to flick into position in multiple locations.Â
It’s still covered with a padded lid which doubles as an armrest, and there’s also a generous glove box and bins in the doors with space for large bottles, even an overhead drop-down glasses holder.
Move to the back and there’s a surprising amount of head, leg and shoulder room for an SUV of this size. Sure, it’s no limo, but sitting behind the driver’s seat set to my 183cm position, I was pretty comfortable.
Best for two full-size adults in the rear, although a third can squeeze in for short, relatively uncomfortable journeys. Three up to mid-teenage kids will be fine. Â
Rear storage includes bottle shaped cavities in the doors, a map pocket on the back of the front passenger seat only (a weird Mazda habit) and dual pop-out cupholders in the fold-down centre armrest.
No adjustable ventilation outlets in the rear, but in a car this compact, their absence isn’t as big an issue as it might be elsewhere.
For power and connectivity, there are two USB-A sockets in the front (one media, one power-only) as well an SD card slot, an ‘aux in’ jack and a 12V outlet. No power options in the rear, which won’t play well with the kids.
With the back seat upright, boot capacity is an okay 264 litres. Enough to accommodate either the largest 124L or the smaller 95L and 36L suitcases from out three-piece set. But not all of them together.
With a bit of not so gentle persuasion, the large CarsGuide pram just squeaked in, but lower the 60/40 split-folding rear backrest and available space expands to 1174L.
Tie-down anchors to help secure loose loads is a plus and a speed-limited space-saver spare sits under the boot floor.
And if you need to hook up a small boat or other lightweight trailer, the CX-3 Evolve is rated to 1200kg (braked) and 640kg (unbraked).
At the time of publication, the Haval H2 City was carrying a drive-away price tag - $19,990 for the six-speed manual version and $20,990 for the six-speed auto (as tested here).
So, you're getting a lot of metal and interior space for your money, but what about the standard features taken for granted in the H2's main competitors?
Included in that drive-away price are the 18-inch alloys, keyless entry and start, reverse parking sensors, (manual) air-conditioning, cruise control, front and rear fog lights, LED daytime running lights, ambient interior lighting, heated front seats, rear privacy glass, and cloth trim.
But the headlights are halogen, the audio is four-speaker (with Bluetooth and single CD player), the safety tech (covered in the Safety section below) is relatively basic, and 'our' car's 'Pewter' (silver metallic) paint is a $495 option.
Equivalent entry-level competitors from Honda, Hyundai, Mazda, Mitsubishi and Toyota will set you back between five and $10k more than this H2. And if you're happy to live without features like a media touchscreen, digital radio, leather accented wheel and gearshift, rear air vents, reversing camera, etc, etc, etc, you're onto a winner.
At $31,050, before on-road costs, the G20 Evolve sits in the middle of a five-model CX-3 line-up, which starts with the $G20 Sport ($26,800) and finishes with the G20 Akari ($38,620).
It competes with nine other light SUVs, and to the end of November 2023 has more than doubled the sales volume of its nearest competitors.
Supply constraints may have played a part, but the CX-3 Evolve is way ahead of its direct rivals, the Hyundai Venue Elite ($28,750), Kia Stonic GT-Line ($30,790), Toyota Yaris Cross GXL Hybrid ($33,000) and VW T-Cross 85TFSI Life ($30,990).
Aside from the safety and performance tech we’ll get to shortly, standard equipment includes auto LED headlights and DRLs, rain-sensing wipers, climate control, cruise control, a leather-trimmed steering wheel, an 8.0-inch multimedia screen, six-speaker audio with digital radio plus Android Auto (wired) and Apple CarPlay (wireless) connectivity, sat-nav, keyless entry and start, front and rear parking sensors, a reversing camera and 18-inch alloy wheels.
Standard seat trim is white synthetic leather with tan synthetic suede inserts (also applied to the doors and dash).
That’s a pretty handy roll-call of included features in this part of the market, which meets or exceeds similarly priced competitors.
The Haval H2 City (as tested) is powered by a 1.5-litre direct-injection, turbo-petrol, four-cylinder engine driving the front wheels through a six-speed automatic transmission.
Peak power (110kW) arrives at 5600rpm, with maximum torque (210Nm) delivered at 2200rpm.
The CX-3 is powered by a 2.0-litre, four-cylinder petrol engine sending drive to the front wheels via a six-speed auto transmission.
The all-alloy unit features direct-injection and variable valve timing to produce 110kW at 6000rpm and 195Nm at 2800rpm.
Claimed fuel economy for the combined (ADR 81/02 - urban, extra-urban) cycle is 9.0L/100km, the 1.5-litre turbo four emitting 208g/km of CO2 in the process.
Not exactly outstanding, and over roughly 250km of city, suburban and freeway running we recorded 10.8L/100km (at the bowser).
Another rude surprise is the fact the H2 requires 95 RON premium unleaded fuel, of which you'll need 55 litres to fill the tank.
Mazda’s official fuel economy number for the combined (ADR 81/02 - urban, extra-urban) cycle is 6.3L/100km, the 2.0-litre four-cylinder emitting 143g/km of CO2 in the process.
That’s an impressively small emissions figure for a 2.0L petrol engine, more in line with smaller-capacity engines.
Stop-start is standard and over a week of city, suburban, and some freeway running, we averaged 7.4L/100km (at the pump), while the car’s on-board computer indicated 7.1L/100km for the same period.
Minimum fuel requirement is 91 RON ‘standard’ unleaded (or E10) and you’ll need 48 litres of it to fill the tank.
Using the official number, that translates to a driving range of around 760km, which drops to roughly 650km using our real-world figure.
Cold weather and internal-combustion engines are usually firm friends. Lower ambient temperature means denser air entering the cylinder (even under the extra pressure of a turbo), and as long as more fuel arrives at the same time, you'll have a bigger bang and more power.
But the H2 City's 1.5-litre four must have missed the memo, because cool morning start-ups result in a distinct reluctance to proceed at normal pace.
Sure, there's forward motion, but pinning the right-hand pedal to the floor won't shift the speedo needle much above a brisk walking pace. Unsettling.
Even after a few minutes, when things settle into a more predictable pattern, this Haval hovers at the sluggish end of the performance spectrum.
Not that any of the compact SUVs it competes with are rocketships, but you can generally expect a turbo-petrol engine to serve up a decent dose of low-down grunt.
However, with a maximum output of 210Nm delivered at a relatively high 2200rpm the 1.5-tonne H2 won't be threatening the land speed record anytime soon.
Suspension is strut front, multi-link rear, with the H2 City riding on (235/55x18) Kumho Solus KL21 rubber, and on typically pock-marked and bumpy urban roads ride quality could be better.
The steering displays some nervousness on centre, which combines with a lack of road feel and a mildly disconcerting top-heavy sensation in cornering. It's not that the car lurches or suffers from too much body roll; more that something isn't quite right in the front-end geometry.
On the upside, although firm, the front seats are comfortable, the exterior mirrors are nice and big, overall noise levels are moderate, and the brakes (vented disc front / solid disc rear) are reassuringly progressive.
On the downside, the media system (such as it is) is woeful. Plug your mobile device (mine's an iPhone 7) into the car's single USB port and you'll be met by a 'Loading-USB error' message, the heating and ventilation read-outs on the letterbox slot screen are a joke, and to top it all, select reverse and the audio cuts out altogether.
The CX-3’s compact size makes it easy to steer through tight city and suburban streets.Â
It weighs in at just under 1.3 tonnes, which is marginally lighter than most of its key competitors, and acceleration is sprightly with the 0-100km/h covered in less than nine seconds.
Close to 200Nm of pulling power is plenty for a car in this class and unusually for a non-turbo engine, peak torque arrives at a relatively low 2800rpm, so there’s ample mid-range urge.
The downside is the 2.0-litre, four-cylinder engine makes its presence felt inside the cabin, with mechanical noise noticeable even at around-town speeds. Not a conversation stopper by any means, but it’s there.
No complaints with the six-speed auto transmission. It’s smooth and the ratios keep the car in its performance sweet spot nicely. It also shifts into sequential ‘Manual’ mode if your prefer or need to call the shots.
Electric ‘drive-by-wire’ throttle response is smooth, but flick the console-mounted rocker switch to ‘Sport’ and things become more urgent, with the transmission shifting down earlier and holding on to ratios longer.
The steering is evenly weighted for easy parking and road feel is good. Speaking of parking, a 10.6m turning circle is large-ish for such a diminutive SUV, but surprisingly, not out of line for the category.
Suspension is by struts at the front and torsion beam at the rear, and despite the CX-3’s relatively short wheelbase and the Evolve’s bigger 18-inch wheels, ride comfort over typically pock-marked urban roads is surprisingly good. The Toyo Proxes R52A (215/50) tyres are also quiet and reassuringly grippy.
Braking is by generous ventilated discs at the front and solid rotors at the rear, and they’re more than up to the task of calmly washing off speed in this city-sized SUV.Â
The front seats proved comfy and supportive on test, although you’ll have to step up to the next Touring grade to score electric adjustment for the drive or lumbar control of any description.
In terms of active safety the H2 City ticks the 'cost-of-entry' boxes, including ABS, BA, EBD, ESP, rear parking senors, tyre-pressure monitoring and emergency brake hazard lighting.
But forget about more recent systems like AEB, lane keeping assistance, blind spot monitoring, cross traffic alerts or adaptive cruise. And you don't get a reversing camera.
If a crash is unavoidable the airbag count runs to six (dual front, dual front side, and dual curtain). And there are three child restraint/baby capsule top tether points across the back seat, with ISOFIX anchors on the outer two positions.
The Haval H2 scored a maximum five-star ANCAP rating in late 2017, a rank it would not replicate when assessed against 2019's more challenging criteria.
The CX-3 had a maximum five-star ANCAP score from 2015 to 2022, but the independent safety body’s assessments have a seven-year shelf life and the compact SUV is currently ‘unrated’.
That said, active (crash-avoidance) tech is up to the mark with AEB (forward and revers with front pedestrian detection), blind-spot monitoring, lane departure warning, front and rear parking sensors, rear cross-traffic alert, a reversing camera and smart city brake support (front and rear) included.
If a crash is unavoidable, there are six airbags onboard (dual front, dual front side and side curtain), the CX-3 showing its age somewhat with the absence of the now increasingly common front centre bag designed to minimise head injuries in a side impact.
There are three top tethers for baby capsules/child seats across the rear row with ISOFIX anchors on the two outer positions.
Haval covers all new cars it sells in Australia with a seven year/unlimited km warranty with 24-hour roadside assistance provided for five years/100,000km.
That's a strong statement from the brand, and well ahead of the major players in the mainstream market.
Service is recommended every 12 months/10,000km, and no capped-price servicing program is currently in place.
Mazda covers the CX-3 with a five-year/unlimited-kilometre warranty, which is the current market standard. Roadside assist is included for the duration.Â
Recommended service interval is 12 months/15,000km, and the average annual cost for each workshop visit, for the first seven years, is $438.
An average under $450 is alright, but Toyota’s capped price figure of $195 per workshop visit for the first five years of C-HR ownership puts it in perspective. Mind you, Toyota’s charges step up considerably after that fifth year.