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Brand Finance self-effacingly describes itself as "the world's leading independent branded business valuation and strategy consultancy". And adds that it regularly picks apart the current and future value of more than 3500 brands across multiple market sectors around the world.
These London-based boffins reckon Delta trumps American Airlines, Real Madrid has knocked off Manchester United, and Haval is a more powerful SUV brand than Land Rover or Jeep. So, no surprise Haval promotes the research on its Australian website.
Just to split hairs, Land Rover leaps to the top of the rankings when it comes to overall value, but in terms of an upward trajectory and potential for future growth, Brand Finance says Haval is the one.
The irony is you probably wouldn't know a Haval if it ran into you, which obviously isn't good in any sense, but a factor of the Chinese Great Wall subsidiary's relatively brief time, and so far, limited sales in the Australian market.
One of three models released in late 2015 to launch the Haval brand locally, the H2 is a small, five-seat SUV competing against a hot bed of more than 20 established players including the segment-leading Mitsubishi ASX, ever-popular Mazda CX-3, and recently arrived Hyundai Kona.
So, is Haval's potential reflected in its current product offering? We spent a week living with the sharply priced H2 City to find out.
Ever since the current Suzuki Jimny was launched here five years ago, Zook enthusiasts have been nagging the company for a five-door version.
Well, the arrival of the five-door Jimny XL is proof positive that nagging works.
The XL is longer and heavier than the standard Jimny, but it has no mechanical or driver-assist tech advantages over its smaller stablemate.
So, is this juiced up Jimny worth your consideration?
Read on.
How you define value will determine whether the Haval H2 City is the right small SUV for you. In terms of metal for money it delivers heaps of space, a reasonable standard features list and adequate safety. But it's let down by mediocre performance, sub-par dynamics and a surprising thirst for (premium) unleaded. Brand Finance may rank Haval high on the power index, but the product needs to climb a few rungs higher before that potential's realised.
The Suzuki Jimny XL is still very much a Jimny, just stretched.
It’s pretty ordinary on-road, it’s on the wrong side of small – especially in terms of its cargo-carrying ability – and it’s still an exercise in driver-adaptability because it’s so basic, bouncy and requires so much effort to keep it driving in a straight line.
But if you’re willing to fully embrace the fun and cop a few of those compromises along the way, you won’t be disappointed.
Inoffensive but uninspiring is a blunt yet fair summation of the Haval H2 City's exterior design, especially when you think about rivals like the dramatic Toyota C-HR, edgy Hyundai Kona, or funky Mitsubishi Eclipse Cross.
The nose is dominated by a huge, slatted and chromed grille with bright metal mesh behind it, and vaguely Audi-of-10-years-ago shaped headlights either side.
The lighting treatment is elaborate with projector halogen main beams and reflector halogen high-beam units surrounded by a dotted-line string of LEDs looking uncomfortably like aftermarket inserts available via your online auction site of choice.
Standard fog-lights are recessed into a blacked-out area under the bumper, with another line of LEDs, functioning as DRLs, below that. And just to complicate matters, the upper LEDs only illuminate with the headlights, while the lower units come to life when the headlights are off.
A sharp character line runs along the H2's flanks from the trailing edge of the headlights to the tail, with an equally distinct swage line running from front to back, narrowing the car's mid-section and accentuating the bulge of its wheelarches, filled adequately by standard 18-inch multi-spoke alloy rims.
The rear is similarly reserved, the only hint of flash confined to a roof-top spoiler, cool typeface chosen for the prominent Haval badging across the hatch door, and a diffuser with chrome exhaust tips poking through either side.
Inside, the look and feel is early noughties plain, The dashtop is a nice soft-touch material, but there are lots of buttons and old-school analogue instruments combined with a media and ventilation interface that might have been acceptable on a mainstream model 20 years ago.
Don't even think about Android Auto or Apple CarPlay. The tiny LCD screen (sitting below a CD slot) wins the smallest, most basic graphics award. A miniscule scale reflecting the manual air-con's temperature setting is a particular low-light.
A small 3.5-inch screen between the tacho and speedometer displays fuel economy and distance information, but frustratingly no digital speed read-out. Standard cloth trim has a distinctly synthetic but tough feel, while the polyurethane plastic steering wheel is another throwback.
Sure, we're at the budget end of the market here, but be prepared for low-tech design combined with cheap and cheerful execution.
The standard Suzuki Jimny is 3965mm long, 1645mm wide, 1725mm high and has a kerb weight of 1185kg.
The Jimny XL is 340mm longer than the three-door Jimny (so it’s 3985mm from end to end if you need help with your maths) and its wheelbase is 2590mm (up from 2250mm), but it remains the same width and height, 1645mm and 1720mm, respectively, as the three-door Jimny.
In terms of appearance, it looks like what it is: a stretched and heavier Jimny with a couple of extra doors. It retains that distinctive retro-cool boxy shape of its smaller stablemate.
The interior is seemingly a homage to the basic but functional cabins of 4WDs of yesteryear.
At 4.3m long, 1.8m wide, and just under 1.7m high the Haval H2 is a big small SUV, and there's plenty of room inside.
Up front, storage runs to a bin (with sliding top) between the seats, two large cupholders in the centre console and a lidded oddments tray in front of the gearshift, as well as a sunglass holder, average-sized glove box and door bins with room for bottles. You'll notice the pennies saved with non-illumination of the sunvisor vanity mirrors.
Rear seat passengers pick up generous head, leg, and importantly, shoulder room. Three large adults across the back will be tight but do-able for short trips. Kids and young teenagers, no problem.
A centre fold-down armrest houses neatly integrated dual-cupholders, there are bins with space for bottles in each door and map pockets on the front seat backs. No adjustable air vents for backseaters, though.
Connectivity and power runs to two 12-volt outlets, a USB-A port and an 'aux-in' jack, all in the front.
Although a strong seller in the small SUV segment, the Mazda3's Achilles heel is its modest 264-litre boot, and while the H2 exceeds that number, it's not by much.
The Haval's 300-litre capacity is way less than the Honda HR-V (437 litres), Toyota C-HR (377 litres) and Hyundai Kona (361 litres). But it's enough to swallow the bulky CarsGuide pram or three-piece hard suitcase set (35, 68 and 105 litres), and (as with all contenders in the segment) a 60/40 split-fold rear seat increases flexibility and volume.
If you're into towing, the H2's limited to 750kg for an un-braked trailer and 1200kg braked, and the spare tyre is a full-size (18-inch) steel rim shod with narrower space-saving (155/85) rubber.
The Jimny interior is basic but comfortable, erring on the side of practical rather than anything that could ever be accused of being posh. And that spartan approach gels with the Jimny’s off-road orientation.
The cabin of the XL is the same as the smaller Jimny’s – cloth seats, hard, durable plastics – and it all feels as if you could hose it out if you got the urge, although I wouldn’t recommend that, of course.
Everything, including the controls, is really practical. The buttons and dials are big so you can find them and operate them even during particularly bouncy 4WDing.
The cabin is simply a very usable and user-friendly space.
One of the more important things to note in the XL is the fact that it is longer. There is a bit more room inside the cabin, in general, with plenty of head, shoulder and legroom in the two-seater rear pew.
In other good news, you get a tiny bit more space in the rear cargo area than you would in the three-door Jimny. Not a whole lot, but enough to give you some more flexibility in terms of what, and how much, you can pack back there.
With the second-row seats in use, boot space is listed as 211L. With the second row stowed away, there’s a claimed 332L of cargo space.
At the time of publication, the Haval H2 City was carrying a drive-away price tag - $19,990 for the six-speed manual version and $20,990 for the six-speed auto (as tested here).
So, you're getting a lot of metal and interior space for your money, but what about the standard features taken for granted in the H2's main competitors?
Included in that drive-away price are the 18-inch alloys, keyless entry and start, reverse parking sensors, (manual) air-conditioning, cruise control, front and rear fog lights, LED daytime running lights, ambient interior lighting, heated front seats, rear privacy glass, and cloth trim.
But the headlights are halogen, the audio is four-speaker (with Bluetooth and single CD player), the safety tech (covered in the Safety section below) is relatively basic, and 'our' car's 'Pewter' (silver metallic) paint is a $495 option.
Equivalent entry-level competitors from Honda, Hyundai, Mazda, Mitsubishi and Toyota will set you back between five and $10k more than this H2. And if you're happy to live without features like a media touchscreen, digital radio, leather accented wheel and gearshift, rear air vents, reversing camera, etc, etc, etc, you're onto a winner.
The Suzuki Jimny is a four-seater wagon with a price-tag of $34,990, excluding on-road costs.
It’s available with a five-speed manual gearbox or four-speed auto transmission. We have the manual.
Standard equipment includes a 9.0-inch (up from 7.0 inch) touchscreen multimedia system (with wireless Apple CarPlay and wired Android Auto), AEB, adaptive cruise control (on auto variants), rear parking sensors, a rear-view camera, LED headlights and 15-inch alloys.
Exterior paint options include 'Arctic White Pearl', 'Chiffon Ivory Metallic' (plus optional Black Pearl roof), 'Bluish Black Pearl', 'Granite Grey Metallic', 'Sizzling Red Metallic' (plus optional Black Pearl roof), and 'Jungle Green'.
The Haval H2 City (as tested) is powered by a 1.5-litre direct-injection, turbo-petrol, four-cylinder engine driving the front wheels through a six-speed automatic transmission.
Peak power (110kW) arrives at 5600rpm, with maximum torque (210Nm) delivered at 2200rpm.
The five-door Jimny has the same 1.5-litre four-cylinder petrol engine as the three-door – and that produces 75kW at 6000rpm and 130Nm at 4000rpm.
The Jimny punts along simply because it is so small and light, even in XL form, but the engine is a little bit wheezy for this bigger Jimny.
It has a part-time four-wheel drive system with high- and low-range and off-road traction control.
Claimed fuel economy for the combined (ADR 81/02 - urban, extra-urban) cycle is 9.0L/100km, the 1.5-litre turbo four emitting 208g/km of CO2 in the process.
Not exactly outstanding, and over roughly 250km of city, suburban and freeway running we recorded 10.8L/100km (at the bowser).
Another rude surprise is the fact the H2 requires 95 RON premium unleaded fuel, of which you'll need 55 litres to fill the tank.
The Suzuki Jimny has an official combined cycle fuel consumption figure of 6.4L/100km.
I recorded 11.6L/100km on this test which seems a bit steep but, as always, I did a lot of high- and low-range 4WDing and, as mentioned earlier, I did have to sink the right boot in quite often to maintain momentum to get through the more challenging sections of terrain.
The five-door Jimny has a 40L fuel tank, so, going by my fuel figures, a full tank should give you a driving range of about 345km.
However, if you use the official fuel figures in your calculation, a full tank should give you a driving range of about 625km.
Cold weather and internal-combustion engines are usually firm friends. Lower ambient temperature means denser air entering the cylinder (even under the extra pressure of a turbo), and as long as more fuel arrives at the same time, you'll have a bigger bang and more power.
But the H2 City's 1.5-litre four must have missed the memo, because cool morning start-ups result in a distinct reluctance to proceed at normal pace.
Sure, there's forward motion, but pinning the right-hand pedal to the floor won't shift the speedo needle much above a brisk walking pace. Unsettling.
Even after a few minutes, when things settle into a more predictable pattern, this Haval hovers at the sluggish end of the performance spectrum.
Not that any of the compact SUVs it competes with are rocketships, but you can generally expect a turbo-petrol engine to serve up a decent dose of low-down grunt.
However, with a maximum output of 210Nm delivered at a relatively high 2200rpm the 1.5-tonne H2 won't be threatening the land speed record anytime soon.
Suspension is strut front, multi-link rear, with the H2 City riding on (235/55x18) Kumho Solus KL21 rubber, and on typically pock-marked and bumpy urban roads ride quality could be better.
The steering displays some nervousness on centre, which combines with a lack of road feel and a mildly disconcerting top-heavy sensation in cornering. It's not that the car lurches or suffers from too much body roll; more that something isn't quite right in the front-end geometry.
On the upside, although firm, the front seats are comfortable, the exterior mirrors are nice and big, overall noise levels are moderate, and the brakes (vented disc front / solid disc rear) are reassuringly progressive.
On the downside, the media system (such as it is) is woeful. Plug your mobile device (mine's an iPhone 7) into the car's single USB port and you'll be met by a 'Loading-USB error' message, the heating and ventilation read-outs on the letterbox slot screen are a joke, and to top it all, select reverse and the audio cuts out altogether.
The Jimny XL, though longer, and heavier than the three-door Jimny, is still so small, light and nimble that those characteristics are a help and a hindrance.
A help because the XL is easy to steer anywhere – city streets, shopping centre car parks and suburbia. And more importantly, it’s one of the easiest 4WDs to manoeuvre into a parking spot.
A hindrance because it is so small and light that it takes countless minor steering corrections while driving to keep the XL steering in a straight line. And that can be very tiring.
It’s also easily unsettled by irregular surfaces, strong wind and large passing trucks.
You’d think because the XL is 90kg heavier than the three-door Jimny it wouldn’t exhibit those characteristics quite so much, but while it’s marginally better at managing all of those challenges than the standard Jimny, it’s by small increments.
The Jimny XL feels underpowered and vulnerable, especially on highways. Hit 100km/h or so and it feels like the Zook shouldn’t be pushed any harder.
Ride is firm and jittery via a light narrow body on a ladder-frame chassis and coil springs.
However, the Jimny is fun and highly manoeuvrable off-road. Not because of any mechanical or off-road traction control systems, but because it's so small and light.
The Jimny has part-time 4WD (with high- and low-range 4WD) and an 'AllGrip Pro' system of driver-assist tech that includes hill descent control, hill hold assist and more – all adequate in terms of performance.
This is a real 4WD with a full ladder-frame chassis and rigid axles front and rear. It exists in a vehicular realm occupied by other purpose-built 4WDs such as the Ford Ranger Raptor, Jeep Wrangler Rubicon, Toyota LandCruiser 70 Series and Land Rover Defender.
And because of its size, offering up plenty of visibility and with a wheel at each corner, the Jimny is, as mentioned, very easy to steer through rough terrain, because the driver knows exactly where the tyres are at any time.
The Jimny XL has decent off-road angles. Approach is listed as 36 degrees, departure is 47, ramp-over is 24, but this 4WD is not as naturally suited to off-roading as the three-door.
Ground clearance is 211mm and wading depth is unlisted but likely around 300mm.
In 4WD 'High' or 'Low', the Jimny simply keeps on trucking through rough terrain. It doesn't have a diff lock, but because it's so small and light it still manages quite nicely without one.
You have to use plenty of throttle, keeping the revs up and wheels spinning in order to get the most out of that traction control, but that's part of the fun.
However, for the exact reasons it is such a lively drive on-road and such an engaging drive off-road, the Jimny faces a few substantial challenges on tough terrain.
This 4WD demands its driver be fully dialled-into the experience, fully committed, and, while that’s a characteristic I really like, it will exhaust some people.
The Jimny requires constant micromanagement of the steering, transmission and the vehicle itself simply to keep it on track. And that can quickly become tiring, especially if you're not used to it.
Because it's so small and light, the Jimny can be unsettled by corrugations, shallow and deep, skipping around lightly as it attempts to maintain traction and momentum.
Also, while low-range 4WDing, any dramatic changes in the terrain or driving conditions – an abrupt wheel drop into a deep rut, or a shift in onboard load, or a wind gust while driving up a rocky hill – can create instantly tricky, even serious, issues for the Jimny to overcome.
As always, standard tyres (Bridgestone Dueler H/L 195/80 R15) are fine for sealed surfaces and some light-duty off-roading but if you’re planning to drive on anything more than well-maintained formed trails then invest in a set of decent all-terrains.
It has a full-sized spare wheel mounted on the rear door.
On a minor niggling note, there's a lot of in-cabin noise on any track surface, and a noticeable transmission whine.
In terms of weights and practicality for packing, gross vehicle mass (GVM) is listed as 1545kg, 110kg more than the three-door Jimny . But the vehicle weighs 90kg more than the three-door, so there’s that…
Payload is listed as 360kg. Towing capacity is 350kg (unbraked) and 1300kg (braked).
In terms of active safety the H2 City ticks the 'cost-of-entry' boxes, including ABS, BA, EBD, ESP, rear parking senors, tyre-pressure monitoring and emergency brake hazard lighting.
But forget about more recent systems like AEB, lane keeping assistance, blind spot monitoring, cross traffic alerts or adaptive cruise. And you don't get a reversing camera.
If a crash is unavoidable the airbag count runs to six (dual front, dual front side, and dual curtain). And there are three child restraint/baby capsule top tether points across the back seat, with ISOFIX anchors on the outer two positions.
The Haval H2 scored a maximum five-star ANCAP rating in late 2017, a rank it would not replicate when assessed against 2019's more challenging criteria.
The Suzuki Jimny XL does not have an ANCAP safety rating, because it has not been assessed yet.
As standard it has six airbags (dual frontal, side chest-protecting and side head-protecting curtain), AEB, lane departure warning, a rear-view camera, hill descent control and more.
It has two ISOFIX child-seat attachment points in the back seat as well as two top tethers.
Haval covers all new cars it sells in Australia with a seven year/unlimited km warranty with 24-hour roadside assistance provided for five years/100,000km.
That's a strong statement from the brand, and well ahead of the major players in the mainstream market.
Service is recommended every 12 months/10,000km, and no capped-price servicing program is currently in place.
The Suzuki Jimny has a five-year/unlimited-kilometre warranty.
Servicing is scheduled for every 12 months/15,000km.
Over five years you'll be in for a high of $589 and a low of $349 for an annual service, the average being $453 per service over that period. Not outrageous, but not exactly cheap.