What's the difference?
Brand Finance self-effacingly describes itself as "the world's leading independent branded business valuation and strategy consultancy". And adds that it regularly picks apart the current and future value of more than 3500 brands across multiple market sectors around the world.
These London-based boffins reckon Delta trumps American Airlines, Real Madrid has knocked off Manchester United, and Haval is a more powerful SUV brand than Land Rover or Jeep. So, no surprise Haval promotes the research on its Australian website.
Just to split hairs, Land Rover leaps to the top of the rankings when it comes to overall value, but in terms of an upward trajectory and potential for future growth, Brand Finance says Haval is the one.
The irony is you probably wouldn't know a Haval if it ran into you, which obviously isn't good in any sense, but a factor of the Chinese Great Wall subsidiary's relatively brief time, and so far, limited sales in the Australian market.
One of three models released in late 2015 to launch the Haval brand locally, the H2 is a small, five-seat SUV competing against a hot bed of more than 20 established players including the segment-leading Mitsubishi ASX, ever-popular Mazda CX-3, and recently arrived Hyundai Kona.
So, is Haval's potential reflected in its current product offering? We spent a week living with the sharply priced H2 City to find out.
While the Mitsubishi ASX has long established itself as a compact SUV fan-favourite, its rivals are becoming better specified and even more affordable, like the Kia Seltos, GWM Haval Jolion and MG ZST.
There's a long-running joke that the Mitsubishi ASX is the oldest 'new car' on the market with technology that hasn't had a makeover in close to a decade.
Is the cool new Street package for the ES base model enough to lift its competitive edge?
How you define value will determine whether the Haval H2 City is the right small SUV for you. In terms of metal for money it delivers heaps of space, a reasonable standard features list and adequate safety. But it's let down by mediocre performance, sub-par dynamics and a surprising thirst for (premium) unleaded. Brand Finance may rank Haval high on the power index, but the product needs to climb a few rungs higher before that potential's realised.
The Mitsubishi ASX ES Street can more than handle being an urban dweller. The Street style pack makes this model stand out and the cabin is practical enough that it’s a good alternative for smaller families in the city. I get why the ASX is popular and I like the basic and traditional nature of this model on most fronts but not for the safety and tech. Not in this day and age against all of the well-equipped rivals it faces.
Inoffensive but uninspiring is a blunt yet fair summation of the Haval H2 City's exterior design, especially when you think about rivals like the dramatic Toyota C-HR, edgy Hyundai Kona, or funky Mitsubishi Eclipse Cross.
The nose is dominated by a huge, slatted and chromed grille with bright metal mesh behind it, and vaguely Audi-of-10-years-ago shaped headlights either side.
The lighting treatment is elaborate with projector halogen main beams and reflector halogen high-beam units surrounded by a dotted-line string of LEDs looking uncomfortably like aftermarket inserts available via your online auction site of choice.
Standard fog-lights are recessed into a blacked-out area under the bumper, with another line of LEDs, functioning as DRLs, below that. And just to complicate matters, the upper LEDs only illuminate with the headlights, while the lower units come to life when the headlights are off.
A sharp character line runs along the H2's flanks from the trailing edge of the headlights to the tail, with an equally distinct swage line running from front to back, narrowing the car's mid-section and accentuating the bulge of its wheelarches, filled adequately by standard 18-inch multi-spoke alloy rims.
The rear is similarly reserved, the only hint of flash confined to a roof-top spoiler, cool typeface chosen for the prominent Haval badging across the hatch door, and a diffuser with chrome exhaust tips poking through either side.
Inside, the look and feel is early noughties plain, The dashtop is a nice soft-touch material, but there are lots of buttons and old-school analogue instruments combined with a media and ventilation interface that might have been acceptable on a mainstream model 20 years ago.
Don't even think about Android Auto or Apple CarPlay. The tiny LCD screen (sitting below a CD slot) wins the smallest, most basic graphics award. A miniscule scale reflecting the manual air-con's temperature setting is a particular low-light.
A small 3.5-inch screen between the tacho and speedometer displays fuel economy and distance information, but frustratingly no digital speed read-out. Standard cloth trim has a distinctly synthetic but tough feel, while the polyurethane plastic steering wheel is another throwback.
Sure, we're at the budget end of the market here, but be prepared for low-tech design combined with cheap and cheerful execution.
The ES Street doesn’t change the ASX fundamentals but it is styled differently and the Street package adds a black front spoiler and tailgate protector with red accents, black door handles, stainless steel door scuff plates, and decals across the side panels and rear.
The interior sees almost no changes from the ES grade but the traditional plastic gear shifter and steering wheel are swapped out for an aluminium and leather-trimmed gear shifter and leather-wrapped steering wheel, which is a nice upgrade.
The dashboard is headlined by the tried and true (and old) 8.0-inch touchscreen multimedia system but this is a vehicle that likes tradition.
You have lots of physical buttons, dials and even a handbrake. There’s no push-button starter or digital instrument panel. If you want to move or change something, it’s going to be manual adjustment. It’s basic but there is something charming about that.
At 4.3m long, 1.8m wide, and just under 1.7m high the Haval H2 is a big small SUV, and there's plenty of room inside.
Up front, storage runs to a bin (with sliding top) between the seats, two large cupholders in the centre console and a lidded oddments tray in front of the gearshift, as well as a sunglass holder, average-sized glove box and door bins with room for bottles. You'll notice the pennies saved with non-illumination of the sunvisor vanity mirrors.
Rear seat passengers pick up generous head, leg, and importantly, shoulder room. Three large adults across the back will be tight but do-able for short trips. Kids and young teenagers, no problem.
A centre fold-down armrest houses neatly integrated dual-cupholders, there are bins with space for bottles in each door and map pockets on the front seat backs. No adjustable air vents for backseaters, though.
Connectivity and power runs to two 12-volt outlets, a USB-A port and an 'aux-in' jack, all in the front.
Although a strong seller in the small SUV segment, the Mazda3's Achilles heel is its modest 264-litre boot, and while the H2 exceeds that number, it's not by much.
The Haval's 300-litre capacity is way less than the Honda HR-V (437 litres), Toyota C-HR (377 litres) and Hyundai Kona (361 litres). But it's enough to swallow the bulky CarsGuide pram or three-piece hard suitcase set (35, 68 and 105 litres), and (as with all contenders in the segment) a 60/40 split-fold rear seat increases flexibility and volume.
If you're into towing, the H2's limited to 750kg for an un-braked trailer and 1200kg braked, and the spare tyre is a full-size (18-inch) steel rim shod with narrower space-saving (155/85) rubber.
The size of the cabin is the most practical aspect of it and it is spacious for the class. Both rows enjoy decent head- and legroom and it's fairly easy to get in and out of from the front row but the back row has narrow door apertures.
The cloth seat upholstery on the seats looks nice but fatigue can set in early on a long trip due to a lack of lumbar support for the front and a lack of heavy padding overall.
The individual storage up front is great for the class with a deep middle console and glove box, two big cupholders, as well as a large drink bottle holder in each door. There is also a storage tray in front of the gear shifter for smaller items like a phone or sunnies.
Storage is minimal in the rear with two cupholders in a fold-down armrest and one single map pocket... and that's it for amenities in general. There's no directional air vents or USB ports in the back.
However, there is plenty of room for two car seats, if you had a couple of kids in tow.
Technology feels and looks outdated with the only charging options being two USB-A ports and two 12-volt sockets up front. It would be nice to see faster USB-C ports and a charging pad for the price.
The 8.0-inch touchscreen multimedia system hasn’t changed. It’s simple to look at and operate. It can catch the light, which makes it hard to see at times while on the go but is otherwise responsive.
It’s easy to connect to the wired Apple CarPlay and Bluetooth but the phone call quality was hit and miss. Sometimes it sounded tinny and sometimes it crackled.
Rounding out the cabin, the boot offers good capacity for the class at 393L and you can bump it up to 1193L if you fold the rear row. The boot aperture is wide and the level loading space means it’s super easy to fit larger items in.
The rear row also has a 60/40 split and there’s a space-saver spare tyre underneath the floor. While the ES Street doesn’t get a powered tailgate, the lid isn’t heavy to operate.
At the time of publication, the Haval H2 City was carrying a drive-away price tag - $19,990 for the six-speed manual version and $20,990 for the six-speed auto (as tested here).
So, you're getting a lot of metal and interior space for your money, but what about the standard features taken for granted in the H2's main competitors?
Included in that drive-away price are the 18-inch alloys, keyless entry and start, reverse parking sensors, (manual) air-conditioning, cruise control, front and rear fog lights, LED daytime running lights, ambient interior lighting, heated front seats, rear privacy glass, and cloth trim.
But the headlights are halogen, the audio is four-speaker (with Bluetooth and single CD player), the safety tech (covered in the Safety section below) is relatively basic, and 'our' car's 'Pewter' (silver metallic) paint is a $495 option.
Equivalent entry-level competitors from Honda, Hyundai, Mazda, Mitsubishi and Toyota will set you back between five and $10k more than this H2. And if you're happy to live without features like a media touchscreen, digital radio, leather accented wheel and gearshift, rear air vents, reversing camera, etc, etc, etc, you're onto a winner.
There are six grades for the ASX and our test model is the ES with the Street accessory pack which makes it $30,490 before on-roads costs. That’s $2500 more than the standard ES and you’re only getting styling changes on a grade that sits second from the entry-level model.
The ES Street is more affordable than the better-specced Kia Seltos Sport (FWD) which sits at $33,050 MSRP but compared to its Chinese rivals, it’s starting to feel pricey. The MG ZST Vibe is priced from $26,490 MSRP and the GWM Haval Jolion Lux from $28,790 MSRP - both of which have more features and safety equipment installed.
Standard equipment for the ES Street includes an 8.0-inch touchscreen multimedia system with wired Apple CarPlay and Android Auto, Bluetooth as well as AM/FM and digital radio.
The ES Street also features a reversing camera, LED headlights and daytime running lights, LED front fog lights, 18-inch alloy wheels, and a space-saver spare wheel. There are two USB-A ports, manual air-conditioning, and black cloth upholstery.
The Street package adds a black front spoiler and tailgate protector with red accents, black door handles, stainless steel door scuff plates, aluminium and leather-trimmed gear shifter and leather-wrapped steering wheel instead of plastic.
The ES now comes with lane departure warning.
The Haval H2 City (as tested) is powered by a 1.5-litre direct-injection, turbo-petrol, four-cylinder engine driving the front wheels through a six-speed automatic transmission.
Peak power (110kW) arrives at 5600rpm, with maximum torque (210Nm) delivered at 2200rpm.
The ES has a 2.0-litre four-cylinder petrol engine that produces 110kW of power and 197Nm of torque.
That's plenty enough for urban driving but don’t expect any feeling of zippiness.
The ES Street is a front-wheel drive and has a continuously variable transmission (CVT) but you can option a manual transmission on the base GS grade, if that’s your vibe.
Claimed fuel economy for the combined (ADR 81/02 - urban, extra-urban) cycle is 9.0L/100km, the 1.5-litre turbo four emitting 208g/km of CO2 in the process.
Not exactly outstanding, and over roughly 250km of city, suburban and freeway running we recorded 10.8L/100km (at the bowser).
Another rude surprise is the fact the H2 requires 95 RON premium unleaded fuel, of which you'll need 55 litres to fill the tank.
The official combined cycle fuel consumption figure is a low 7.6/100km and my real-world use came out at 9.1L after a fair mix of urban and open-road driving. While not super surprised with the outcome, I was hoping for better efficiency.
Based on the official combined fuel cycle and 63L fuel tank, expect a theoretical driving range of up 829km – which is great for such a small SUV.
Cold weather and internal-combustion engines are usually firm friends. Lower ambient temperature means denser air entering the cylinder (even under the extra pressure of a turbo), and as long as more fuel arrives at the same time, you'll have a bigger bang and more power.
But the H2 City's 1.5-litre four must have missed the memo, because cool morning start-ups result in a distinct reluctance to proceed at normal pace.
Sure, there's forward motion, but pinning the right-hand pedal to the floor won't shift the speedo needle much above a brisk walking pace. Unsettling.
Even after a few minutes, when things settle into a more predictable pattern, this Haval hovers at the sluggish end of the performance spectrum.
Not that any of the compact SUVs it competes with are rocketships, but you can generally expect a turbo-petrol engine to serve up a decent dose of low-down grunt.
However, with a maximum output of 210Nm delivered at a relatively high 2200rpm the 1.5-tonne H2 won't be threatening the land speed record anytime soon.
Suspension is strut front, multi-link rear, with the H2 City riding on (235/55x18) Kumho Solus KL21 rubber, and on typically pock-marked and bumpy urban roads ride quality could be better.
The steering displays some nervousness on centre, which combines with a lack of road feel and a mildly disconcerting top-heavy sensation in cornering. It's not that the car lurches or suffers from too much body roll; more that something isn't quite right in the front-end geometry.
On the upside, although firm, the front seats are comfortable, the exterior mirrors are nice and big, overall noise levels are moderate, and the brakes (vented disc front / solid disc rear) are reassuringly progressive.
On the downside, the media system (such as it is) is woeful. Plug your mobile device (mine's an iPhone 7) into the car's single USB port and you'll be met by a 'Loading-USB error' message, the heating and ventilation read-outs on the letterbox slot screen are a joke, and to top it all, select reverse and the audio cuts out altogether.
The ES Street delivers adequate power to make it feel within the realm of fun in the city but it starts to feel lacklustre once you hit the open road. Put your foot down and the engine whines pitifully but you never worry about not getting there - it just likes to complain.
The suspension is on the right side of firm to get road feedback but not be bothered by it. You will feel bumps but not wince when you go over them.
However, the ASX feels very light when you have heavy winds and the car moves around a lot at higher speeds, which I found to be unnerving at times.
Surprisingly, the ASX offers a pretty refined cabin experience in terms of noise. There is a constant low hum from the engine but wind and road noise aren't too bad and you can easily chat and listen to music without feeling like your senses are battered at the end of a trip.
The ES Street is a fairly comfortable cruiser in tight city streets with responsive steering and a small footprint. This makes it easy to park and while the reversing camera isn’t the best quality, you know where this car starts and ends, so it’s not a big deal.
In terms of active safety the H2 City ticks the 'cost-of-entry' boxes, including ABS, BA, EBD, ESP, rear parking senors, tyre-pressure monitoring and emergency brake hazard lighting.
But forget about more recent systems like AEB, lane keeping assistance, blind spot monitoring, cross traffic alerts or adaptive cruise. And you don't get a reversing camera.
If a crash is unavoidable the airbag count runs to six (dual front, dual front side, and dual curtain). And there are three child restraint/baby capsule top tether points across the back seat, with ISOFIX anchors on the outer two positions.
The Haval H2 scored a maximum five-star ANCAP rating in late 2017, a rank it would not replicate when assessed against 2019's more challenging criteria.
At the time of this review, the current model year Mitsubishi ASX has not been tested with ANCAP and is unrated, but all pre-2023 models achieved a five-star rating under the 2016 protocol.
The ES Street has seven airbags, including a driver’s knee airbag, but misses out on the newer front centre airbag we're seeing on newer models.
Standard safety equipment for the ASX ES Street includes forward collision warning, DRLs, hill-start assist, ABS, lane departure alert, cruise control, engine immobiliser, child-proof locking on rear doors, and a reversing camera.
Unfortunately, all of its rivals outclass the ASX on standard safety equipment and this model misses out on biggies like lane keeping aid, blind-spot monitoring and rear cross-traffic alert.
The ASX has ISOFIX child seat mounts and three top tether points but two seats will fit best.
Haval covers all new cars it sells in Australia with a seven year/unlimited km warranty with 24-hour roadside assistance provided for five years/100,000km.
That's a strong statement from the brand, and well ahead of the major players in the mainstream market.
Service is recommended every 12 months/10,000km, and no capped-price servicing program is currently in place.
The ASX comes with a five-year/100,000km warranty, which can be extended to 10 years/200,000km, provided the vehicle is exclusively serviced by Mitsubishi dealers and on schedule. It's a warranty that is hard to beat, although MG just announced a 10-year/250,000km warranty and that's not conditional on where it is serviced.
The ASX also comes with 10 years of capped-priced servicing and the average cost is $502 per service.
Servicing intervals are reasonable at every 12 months or 15,000km, whichever occurs first.