Haval H2 vs Mitsubishi ASX

What's the difference?

Brand Finance self-effacingly describes itself as "the world's leading independent branded business valuation and strategy consultancy". And adds that it regularly picks apart the current and future value of more than 3500 brands across multiple market sectors around the world.

These London-based boffins reckon Delta trumps American Airlines, Real Madrid has knocked off Manchester United, and Haval is a more powerful SUV brand than Land Rover or Jeep. So, no surprise Haval promotes the research on its Australian website.

Just to split hairs, Land Rover leaps to the top of the rankings when it comes to overall value, but in terms of an upward trajectory and potential for future growth, Brand Finance says Haval is the one.

The irony is you probably wouldn't know a Haval if it ran into you, which obviously isn't good in any sense, but a factor of the Chinese Great Wall subsidiary's relatively brief time, and so far, limited sales in the Australian market.

One of three models released in late 2015 to launch the Haval brand locally, the H2 is a small, five-seat SUV competing against a hot bed of more than 20 established players including the segment-leading Mitsubishi ASX, ever-popular Mazda CX-3, and recently arrived Hyundai Kona.

So, is Haval's potential reflected in its current product offering? We spent a week living with the sharply priced H2 City to find out.

For 15 years the Mitsubishi ASX has been one of the most popular SUVs in Australia. Well into its life cycle, it maintained strong sales thanks to keen pricing and a reputation for reliability.

The second-generation ASX is finally here, but it’s a very different proposition to the original.

For starters, the new model is a twin of French brand Renault’s Captur small SUV. That model is not currently sold here, so Mitsubishi has clear air, for now.

Secondly, it’s no longer cheap. Pricing puts this new model into the high-$30,000 section of the segment, but it also gains modern tech and specs.

Whether buyers care that the ASX has gone upmarket remains to be seen. But we attended the Australian launch to see if French flair has improved the ASX formula.