What's the difference?
Brand Finance self-effacingly describes itself as "the world's leading independent branded business valuation and strategy consultancy". And adds that it regularly picks apart the current and future value of more than 3500 brands across multiple market sectors around the world.
These London-based boffins reckon Delta trumps American Airlines, Real Madrid has knocked off Manchester United, and Haval is a more powerful SUV brand than Land Rover or Jeep. So, no surprise Haval promotes the research on its Australian website.
Just to split hairs, Land Rover leaps to the top of the rankings when it comes to overall value, but in terms of an upward trajectory and potential for future growth, Brand Finance says Haval is the one.
The irony is you probably wouldn't know a Haval if it ran into you, which obviously isn't good in any sense, but a factor of the Chinese Great Wall subsidiary's relatively brief time, and so far, limited sales in the Australian market.
One of three models released in late 2015 to launch the Haval brand locally, the H2 is a small, five-seat SUV competing against a hot bed of more than 20 established players including the segment-leading Mitsubishi ASX, ever-popular Mazda CX-3, and recently arrived Hyundai Kona.
So, is Haval's potential reflected in its current product offering? We spent a week living with the sharply priced H2 City to find out.
Would you consider a European-made small SUV with a terrific turbo engine from one of our all-time favourite hot hatches, a reliable torque-converter auto, ample room for five plus luggage, and all from under $40K?
You’d be at the very least a bit curious, right?
Behold the latest Suzuki S-Cross! Okay. It’s been around the sun nearly a dozen times. And you can clock its age in a couple of key areas.
But this crossover from the class of 2013 is not even close to being the oldest-in-show (stand up, Mitsubishi ASX). And, as our testing revealed, the S-Cross can still teach far newer rivals like the Kia Seltos, Mazda CX-30, Haval Jolion and Subaru Crosstrek a thing or two.
Because thoughtful design is timeless. Time, then, to crack open the S-Cross.
How you define value will determine whether the Haval H2 City is the right small SUV for you. In terms of metal for money it delivers heaps of space, a reasonable standard features list and adequate safety. But it's let down by mediocre performance, sub-par dynamics and a surprising thirst for (premium) unleaded. Brand Finance may rank Haval high on the power index, but the product needs to climb a few rungs higher before that potential's realised.
Back in the day, you’d hear people say they’d never buy an all-new car, but instead get the last of the old model that would have had all the bugs ironed out.
If this sort of homespun logic makes sense, then maybe the latest S-Cross might just be the perfect SUV car for you.
Not only has it been in production for years, there is nothing fundamentally wrong with it. Indeed, for performance, packaging and ease, it does plenty that's right. Thoughtful design is timeless.
But there are newer alternatives that look way fresher (particularly inside) yet cost the same or less, and offer more, including updated driver-assist safety.
Still, you can do a lot worse than take an S-Cross for a test drive.