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Brand Finance self-effacingly describes itself as "the world's leading independent branded business valuation and strategy consultancy". And adds that it regularly picks apart the current and future value of more than 3500 brands across multiple market sectors around the world.
These London-based boffins reckon Delta trumps American Airlines, Real Madrid has knocked off Manchester United, and Haval is a more powerful SUV brand than Land Rover or Jeep. So, no surprise Haval promotes the research on its Australian website.
Just to split hairs, Land Rover leaps to the top of the rankings when it comes to overall value, but in terms of an upward trajectory and potential for future growth, Brand Finance says Haval is the one.
The irony is you probably wouldn't know a Haval if it ran into you, which obviously isn't good in any sense, but a factor of the Chinese Great Wall subsidiary's relatively brief time, and so far, limited sales in the Australian market.
One of three models released in late 2015 to launch the Haval brand locally, the H2 is a small, five-seat SUV competing against a hot bed of more than 20 established players including the segment-leading Mitsubishi ASX, ever-popular Mazda CX-3, and recently arrived Hyundai Kona.
So, is Haval's potential reflected in its current product offering? We spent a week living with the sharply priced H2 City to find out.
The Toyota RAV4 has long been one of the most popular medium SUVs on the Aussie market. In recent years, however, it has faced increasingly intense competition from its rivals.
And as car buyers move towards alternative energy sources and lower emissions, the hybrid realm has swiftly become a hotly contested section of the market.
The all-wheel drive RAV4 has impressed me, but how about the 2WD version? And in top spec to boot?
Read on.
How you define value will determine whether the Haval H2 City is the right small SUV for you. In terms of metal for money it delivers heaps of space, a reasonable standard features list and adequate safety. But it's let down by mediocre performance, sub-par dynamics and a surprising thirst for (premium) unleaded. Brand Finance may rank Haval high on the power index, but the product needs to climb a few rungs higher before that potential's realised.
The Toyota RAV4, particularly in Cruiser Hybrid spec, is a sensible, comfortable family 2WD wagon with plenty of standard features onboard.
It's nice enough to drive on-road without ever being over-the-top dynamic and offers a sensible amount of practicality and functionality for the price.
It feels a tad underdone, especially as rivals in this section of the market are improving all the time, but if you're patient enough to wait for Toyota's supply to catch up with customer demand, the RAV4 Cruiser 2WD Hybrid might just be spot-on for you.
Inoffensive but uninspiring is a blunt yet fair summation of the Haval H2 City's exterior design, especially when you think about rivals like the dramatic Toyota C-HR, edgy Hyundai Kona, or funky Mitsubishi Eclipse Cross.
The nose is dominated by a huge, slatted and chromed grille with bright metal mesh behind it, and vaguely Audi-of-10-years-ago shaped headlights either side.
The lighting treatment is elaborate with projector halogen main beams and reflector halogen high-beam units surrounded by a dotted-line string of LEDs looking uncomfortably like aftermarket inserts available via your online auction site of choice.
Standard fog-lights are recessed into a blacked-out area under the bumper, with another line of LEDs, functioning as DRLs, below that. And just to complicate matters, the upper LEDs only illuminate with the headlights, while the lower units come to life when the headlights are off.
A sharp character line runs along the H2's flanks from the trailing edge of the headlights to the tail, with an equally distinct swage line running from front to back, narrowing the car's mid-section and accentuating the bulge of its wheelarches, filled adequately by standard 18-inch multi-spoke alloy rims.
The rear is similarly reserved, the only hint of flash confined to a roof-top spoiler, cool typeface chosen for the prominent Haval badging across the hatch door, and a diffuser with chrome exhaust tips poking through either side.
Inside, the look and feel is early noughties plain, The dashtop is a nice soft-touch material, but there are lots of buttons and old-school analogue instruments combined with a media and ventilation interface that might have been acceptable on a mainstream model 20 years ago.
Don't even think about Android Auto or Apple CarPlay. The tiny LCD screen (sitting below a CD slot) wins the smallest, most basic graphics award. A miniscule scale reflecting the manual air-con's temperature setting is a particular low-light.
A small 3.5-inch screen between the tacho and speedometer displays fuel economy and distance information, but frustratingly no digital speed read-out. Standard cloth trim has a distinctly synthetic but tough feel, while the polyurethane plastic steering wheel is another throwback.
Sure, we're at the budget end of the market here, but be prepared for low-tech design combined with cheap and cheerful execution.
Beyond its distinctive RAV4 grille, 18-inch black gloss alloys and that rather striking Saturn Blue paint, this medium-sized SUV remains inoffensive enough.
For those of you who love measurements, the Toyota RAV4 Cruiser 2WD Hybrid is 4615mm long (with a 2690mm wheelbase), 1865mm wide, and 1690mm high. It has a listed kerb weight of 1700kg.
At 4.3m long, 1.8m wide, and just under 1.7m high the Haval H2 is a big small SUV, and there's plenty of room inside.
Up front, storage runs to a bin (with sliding top) between the seats, two large cupholders in the centre console and a lidded oddments tray in front of the gearshift, as well as a sunglass holder, average-sized glove box and door bins with room for bottles. You'll notice the pennies saved with non-illumination of the sunvisor vanity mirrors.
Rear seat passengers pick up generous head, leg, and importantly, shoulder room. Three large adults across the back will be tight but do-able for short trips. Kids and young teenagers, no problem.
A centre fold-down armrest houses neatly integrated dual-cupholders, there are bins with space for bottles in each door and map pockets on the front seat backs. No adjustable air vents for backseaters, though.
Connectivity and power runs to two 12-volt outlets, a USB-A port and an 'aux-in' jack, all in the front.
Although a strong seller in the small SUV segment, the Mazda3's Achilles heel is its modest 264-litre boot, and while the H2 exceeds that number, it's not by much.
The Haval's 300-litre capacity is way less than the Honda HR-V (437 litres), Toyota C-HR (377 litres) and Hyundai Kona (361 litres). But it's enough to swallow the bulky CarsGuideΒ pram or three-piece hard suitcase set (35, 68 and 105 litres), and (as with all contenders in the segment) a 60/40 split-fold rear seat increases flexibility and volume.
If you're into towing, the H2's limited to 750kg for an un-braked trailer and 1200kg braked, and the spare tyre is a full-size (18-inch) steel rim shod with narrower space-saving (155/85) rubber.
It's a clean and comfortable cabin with a solid attempt at a premium look and feel, but it all feels a bit dated and under-done, even with leather accented interior trim and plenty of soft-touch surfaces.
There's the usual amount of RAV4 storage, which is more than adequate and, for charging your devices, there are three USB ports up front and two for the rear seat passengers.
The 10.5-inch touchscreen multimedia system and driver display are bright, clear and generally easy to use, although the media unit's operating system can at times be a bit of a labyrinth to work through.
Buttons, dials and grippy textured controls are easy to locate and operate.
All seats are okay without being great, but up front they are power-adjustable every which way, so there's that.
The rear seat is roomy enough in all directions for even those whose nickname is 'Stretch', 'Big Unit' or simply 'Tall Bastard'. The fold-down armrest has cupholders.
For kids, that seat row has three top-tether points and ISOFIX anchors in the outboard positions.
In terms of packability, the rear cargo area has a listed 580 litres of space, but with that rear seat stowed away there's a listed 1690 litres.
That area has a cargo blind, four tie-down points, a 12V socket and a removeable floor liner.
At the time of publication, the Haval H2 City was carrying a drive-away price tag - $19,990 for the six-speed manual version and $20,990 for the six-speed auto (as tested here).
So, you're getting a lot of metal and interior space for your money, but what about the standard features taken for granted in the H2's main competitors?
Included in that drive-away price are the 18-inch alloys, keyless entry and start, reverse parking sensors, (manual) air-conditioning, cruise control, front and rear fog lights, LED daytime running lights, ambient interior lighting, heated front seats, rear privacy glass, and cloth trim.
But the headlights are halogen, the audio is four-speaker (with Bluetooth and single CD player), the safety tech (covered in the Safety section below) is relatively basic, and 'our' car's 'Pewter' (silver metallic) paint is a $495 option.
Equivalent entry-level competitors from Honda, Hyundai, Mazda, Mitsubishi and Toyota will set you back between five and $10k more than this H2. And if you're happy to live without features like a media touchscreen, digital radio, leather accented wheel and gearshift, rear air vents, reversing camera, etc, etc, etc, you're onto a winner.
The front-wheel drive, five-seat Toyota RAV4 Cruiser 2WD Hybrid has a MSRP of $51,410 (excluding on-road costs).
Standard features include a 10.5-inch multimedia touchscreen system (with sat nav, Apple CarPlay and Android Auto), a nine-speaker JBL stereo set-up (with digital radio), a 12.3-inch digital instrument cluster, a surround-view camera, plus 10-way power driver's seat incl. memory, eight-way power passenger seat, heated and ventilated front seats, leather accented interior, dual-zone auto climate control, a power tailgate, tilt/slide sunroof, and 18-inch gloss black alloy wheels.
Exterior colour choices include 'Glacier White', 'Silver Sky', 'Frosted White', 'Graphite', 'Eclipse Black', 'Atomic Rush', 'Mineral Blue' and 'Saturn Blue' (the latter on our test vehicle).
The Haval H2 City (as tested) is powered by a 1.5-litre direct-injection, turbo-petrol, four-cylinder engine driving the front wheels through a six-speed automatic transmission.
Peak power (110kW) arrives at 5600rpm, with maximum torque (210Nm) delivered at 2200rpm.
The Toyota RAV4 Cruiser 2WD hybrid has a 2.5-litre naturally aspirated petrol engine and electric motor set-up with a 1.6kWh (6.5Ah) nickel-metal hydride battery system.
Combined system output for power is 160kW and the torque output (combustion engine figure only) is 221Nm at 3600rpm.
This RAV4 has a continuously variable transmission (CVT) and it's pretty cluey when it comes to always being in the revs and ratios sweet spot.
It also has an EV mode for driving only on battery power to reduce fuel consumption and emissions, and several driving modes including 'Eco', 'Normal' and 'Sport'.
The drive settings are designed to produce optimal ride and handling via maximised engine performance and tuning, steering and throttle response, best suited to the terrain and conditions.
Claimed fuel economy for the combined (ADR 81/02 - urban, extra-urban) cycle is 9.0L/100km, the 1.5-litre turbo four emitting 208g/km of CO2 in the process.
Not exactly outstanding, and over roughly 250km of city, suburban and freeway running we recorded 10.8L/100km (at the bowser).
Another rude surprise is the fact the H2 requires 95 RON premium unleaded fuel, of which you'll need 55 litres to fill the tank.
The Toyota RAV4 Cruiser 2WD Hybrid has listed fuel consumption of 4.7L/100km (on a combined cycle).
I recorded 5.9L/100km on our test, but, as a mate so kindly pointed out, I drive like an old gentleman.
The RAV4 has a 55-litre fuel tank, so going by that on-test fuel-consumption figure, you could reasonably expect to get a driving range of about 930km out of a full tank.
Cold weather and internal-combustion engines are usually firm friends. Lower ambient temperature means denser air entering the cylinder (even under the extra pressure of a turbo), and as long as more fuel arrives at the same time, you'll have a bigger bang and more power.
But the H2 City's 1.5-litre four must have missed the memo, because cool morning start-ups result in a distinct reluctance to proceed at normal pace.
Sure, there's forward motion, but pinning the right-hand pedal to the floor won't shift the speedo needle much above a brisk walking pace. Unsettling.
Even after a few minutes, when things settle into a more predictable pattern, this Haval hovers at the sluggish end of the performance spectrum.
Not that any of the compact SUVs it competes with are rocketships, but you can generally expect a turbo-petrol engine to serve up a decent dose of low-down grunt.
However, with a maximum output of 210Nm delivered at a relatively high 2200rpm the 1.5-tonne H2 won't be threatening the land speed record anytime soon.
Suspension is strut front, multi-link rear, with the H2 City riding on (235/55x18) Kumho Solus KL21 rubber, and on typically pock-marked and bumpy urban roads ride quality could be better.
The steering displays some nervousness on centre, which combines with a lack of road feel and a mildly disconcerting top-heavy sensation in cornering. It's not that the car lurches or suffers from too much body roll; more that something isn't quite right in the front-end geometry.
On the upside, although firm, the front seats are comfortable, the exterior mirrors are nice and big, overall noise levels are moderate, and the brakes (vented disc front / solid disc rear) are reassuringly progressive.
On the downside, the media system (such as it is) is woeful. Plug your mobile device (mine's an iPhone 7) into the car's single USB port and you'll be met by a 'Loading-USB error' message, the heating and ventilation read-outs on the letterbox slot screen are a joke, and to top it all, select reverse and the audio cuts out altogether.
The RAV4 is very quiet* and generally rather nice to drive. So, as a daily driver, it's on the right side of impressive.
* Except when it's not, keep reading.
It has smooth acceleration and quickly settles into an easy groove at higher speeds.
Steering retains a welcome precision, visibility is good all around, and the RAV4 always feels settled on any surface.
It does ride and handle well on the blacktop and it's not too shabby on gravel and dirt surfaces, though it skips around on rougher, more irregular sections, due to its firm suspension and road-biased tyres.
The CVT is smooth and efficient in terms of being the optimal auto. It's not dynamic but it's certainly reliably consistent.
This hybrid switches between the engine and electric motor seamlessly and battery charge is easily regenerated through the vehicle's forward motion when little to no throttle is being used to maintain momentum (as in downhills or while otherwise coasting), or the vehicle is slowing to a stop.
NVH (noise, vibration and harshness) levels are mostly subdued except when you give the RAV4 some heavy right boot to spur it into immediate action. There's also some mild wind-rush noise around the big wing mirrors when you hit the open road.
As I've said before, the owners of city-focussed SUVs would be surprised by just how capable their vehicles are when driven sensibly, even the 2WDs.
You can undertake your own scaleable adventure in a 2WD vehicle but, of course, any trip off of a sealed surface in a 2WD will have to be very light-duty off-roading. So, nothing more difficult than a well-maintained dirt or gravel track surface in dry weather.
Towing capacity is 480kg β unbraked and braked β so you won't see a RAV4 skull-dragging a horse float any time soon.
In terms of active safety the H2 City ticks the 'cost-of-entry' boxes, including ABS, BA, EBD, ESP, rear parking senors, tyre-pressure monitoring and emergency brake hazard lighting.
But forget about more recent systems like AEB, lane keeping assistance, blind spot monitoring, cross traffic alerts or adaptive cruise. And you don't get a reversing camera.
If a crash is unavoidable the airbag count runs to six (dual front, dual front side, and dual curtain). And there are three child restraint/baby capsule top tether points across the back seat, with ISOFIX anchors on the outer two positions.
The Haval H2 scored a maximum five-star ANCAP rating in late 2017, a rank it would not replicate when assessed against 2019's more challenging criteria.
The Toyota RAV4 Cruiser 2WD Hybrid has the maximum five-star ANCAP safety rating from testing in 2019.
Safety gear onboard includes AEB with pedestrian/daytime cyclist detection, intersection turn assist, adaptive cruise control, blind-spot monitoring, lane departure warning, lane tracing assist, rear cross-traffic alert, front and rear parking sensors, traffic sign recognition, trailer sway control, hill-start assist, a 360-degree surround-view camera and more.
It has seven airbags including front, front side, full length curtain and driver's knee airbag.
Haval covers all new cars it sells in Australia with a seven year/unlimited km warranty with 24-hour roadside assistance provided for five years/100,000km.
That's a strong statement from the brand, and well ahead of the major players in the mainstream market.
Service is recommended every 12 months/10,000km, and no capped-price servicing program is currently in place.
The Toyota RAV4 Cruiser 2WD Hybrid has a five-year, unlimited-kilometre warranty. Get all your work done at a certified Toyota mechanic and you're in line of powertrain coverage under warranty for seven years.
Servicing is set at 12 month/15,000km intervals and capped price servicing keeps costs to $260 a pop for the first five years or 75,000km.