What's the difference?
Brand Finance self-effacingly describes itself as "the world's leading independent branded business valuation and strategy consultancy". And adds that it regularly picks apart the current and future value of more than 3500 brands across multiple market sectors around the world.
These London-based boffins reckon Delta trumps American Airlines, Real Madrid has knocked off Manchester United, and Haval is a more powerful SUV brand than Land Rover or Jeep. So, no surprise Haval promotes the research on its Australian website.
Just to split hairs, Land Rover leaps to the top of the rankings when it comes to overall value, but in terms of an upward trajectory and potential for future growth, Brand Finance says Haval is the one.
The irony is you probably wouldn't know a Haval if it ran into you, which obviously isn't good in any sense, but a factor of the Chinese Great Wall subsidiary's relatively brief time, and so far, limited sales in the Australian market.
One of three models released in late 2015 to launch the Haval brand locally, the H2 is a small, five-seat SUV competing against a hot bed of more than 20 established players including the segment-leading Mitsubishi ASX, ever-popular Mazda CX-3, and recently arrived Hyundai Kona.
So, is Haval's potential reflected in its current product offering? We spent a week living with the sharply priced H2 City to find out.
The MG ZS stands as a firm favourite with Aussie small SUV buyers, in a close-fought arm wrestle with the Hyundai Kona and Mitsubishi ASX for supremacy in a cut-throat competitive part of the new-car market.
Launched here in late 2017, and updated in 2020, MG subsequently added the ZS EV before launching this new-gen version in late 2024. It has initially been offered in hybrid and naturally aspirated petrol versions to maintain its position at the pointy end of the sales race. However, there’s nothing like a turbo model to add some extra spice to your compact SUV line-up.
And that’s what we have here, the ZS Essence Turbo, a punchy, keenly-priced addition to MG’s local range. Stay with us to see if it has enough boost pressure to muscle its way onto your new-car short list.
How you define value will determine whether the Haval H2 City is the right small SUV for you. In terms of metal for money it delivers heaps of space, a reasonable standard features list and adequate safety. But it's let down by mediocre performance, sub-par dynamics and a surprising thirst for (premium) unleaded. Brand Finance may rank Haval high on the power index, but the product needs to climb a few rungs higher before that potential's realised.
The MG ZS Essence Turbo has a lot going for it. It’s keenly priced, well equipped, spacious and comfortable with good performance, refinement and safety. On the downside, it’s thirstier than it should be, despite a stonking 10-year warranty servicing is relatively pricey and there are some low-level quality concerns. But should it be on your $30-35K small SUV shopping list. One hundred per cent, yes.