What's the difference?
Brand Finance self-effacingly describes itself as "the world's leading independent branded business valuation and strategy consultancy". And adds that it regularly picks apart the current and future value of more than 3500 brands across multiple market sectors around the world.
These London-based boffins reckon Delta trumps American Airlines, Real Madrid has knocked off Manchester United, and Haval is a more powerful SUV brand than Land Rover or Jeep. So, no surprise Haval promotes the research on its Australian website.
Just to split hairs, Land Rover leaps to the top of the rankings when it comes to overall value, but in terms of an upward trajectory and potential for future growth, Brand Finance says Haval is the one.
The irony is you probably wouldn't know a Haval if it ran into you, which obviously isn't good in any sense, but a factor of the Chinese Great Wall subsidiary's relatively brief time, and so far, limited sales in the Australian market.
One of three models released in late 2015 to launch the Haval brand locally, the H2 is a small, five-seat SUV competing against a hot bed of more than 20 established players including the segment-leading Mitsubishi ASX, ever-popular Mazda CX-3, and recently arrived Hyundai Kona.
So, is Haval's potential reflected in its current product offering? We spent a week living with the sharply priced H2 City to find out.
Small or compact four-door SUVs have found favour with those who might usually climb into a hatch but, for whatever reasons, are now looking to a vehicle with the ability, actual or otherwise, of being sporty and even a little bit outdoorsy. The reality is most of these vehicles will spend their time on city and suburban streets, which perfectly suits them, and their owners’ lifestyles.
However, some of these diminutive SUVs are better at their intended purpose – and do it with much more style – than others.
How does the base-spec turbocharged Holden Trax, the LS, hold up in a bustling market segment? To find out, read on.
How you define value will determine whether the Haval H2 City is the right small SUV for you. In terms of metal for money it delivers heaps of space, a reasonable standard features list and adequate safety. But it's let down by mediocre performance, sub-par dynamics and a surprising thirst for (premium) unleaded. Brand Finance may rank Haval high on the power index, but the product needs to climb a few rungs higher before that potential's realised.
The Holden Trax looks nice enough and is pleasant enough to live with day to day. Like many others of its ilk, the Trax may be marketed as an SUV but that catch-call moniker, which has come to be accepted to mean that a vehicle is actually sporty and off-road capable, is misleading.
As an adventure vehicle the Trax falls well short – it needs a diesel engine and much improved capability (AWD) and space – but as a lively daily driver for a young starter, or a one-child family, then it’s perfectly adequate.
If you’ve got your heart set on a Trax and you’re patient, perhaps you’ll wait until 2020 when the next-generation Trax is due here.