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Brand Finance self-effacingly describes itself as "the world's leading independent branded business valuation and strategy consultancy". And adds that it regularly picks apart the current and future value of more than 3500 brands across multiple market sectors around the world.
These London-based boffins reckon Delta trumps American Airlines, Real Madrid has knocked off Manchester United, and Haval is a more powerful SUV brand than Land Rover or Jeep. So, no surprise Haval promotes the research on its Australian website.
Just to split hairs, Land Rover leaps to the top of the rankings when it comes to overall value, but in terms of an upward trajectory and potential for future growth, Brand Finance says Haval is the one.
The irony is you probably wouldn't know a Haval if it ran into you, which obviously isn't good in any sense, but a factor of the Chinese Great Wall subsidiary's relatively brief time, and so far, limited sales in the Australian market.
One of three models released in late 2015 to launch the Haval brand locally, the H2 is a small, five-seat SUV competing against a hot bed of more than 20 established players including the segment-leading Mitsubishi ASX, ever-popular Mazda CX-3, and recently arrived Hyundai Kona.
So, is Haval's potential reflected in its current product offering? We spent a week living with the sharply priced H2 City to find out.
Small or compact four-door SUVs have found favour with those who might usually climb into a hatch but, for whatever reasons, are now looking to a vehicle with the ability, actual or otherwise, of being sporty and even a little bit outdoorsy. The reality is most of these vehicles will spend their time on city and suburban streets, which perfectly suits them, and their owners’ lifestyles.
However, some of these diminutive SUVs are better at their intended purpose – and do it with much more style – than others.
How does the base-spec turbocharged Holden Trax, the LS, hold up in a bustling market segment? To find out, read on.
How you define value will determine whether the Haval H2 City is the right small SUV for you. In terms of metal for money it delivers heaps of space, a reasonable standard features list and adequate safety. But it's let down by mediocre performance, sub-par dynamics and a surprising thirst for (premium) unleaded. Brand Finance may rank Haval high on the power index, but the product needs to climb a few rungs higher before that potential's realised.
The Holden Trax looks nice enough and is pleasant enough to live with day to day. Like many others of its ilk, the Trax may be marketed as an SUV but that catch-call moniker, which has come to be accepted to mean that a vehicle is actually sporty and off-road capable, is misleading.
As an adventure vehicle the Trax falls well short – it needs a diesel engine and much improved capability (AWD) and space – but as a lively daily driver for a young starter, or a one-child family, then it’s perfectly adequate.
If you’ve got your heart set on a Trax and you’re patient, perhaps you’ll wait until 2020 when the next-generation Trax is due here.
Inoffensive but uninspiring is a blunt yet fair summation of the Haval H2 City's exterior design, especially when you think about rivals like the dramatic Toyota C-HR, edgy Hyundai Kona, or funky Mitsubishi Eclipse Cross.
The nose is dominated by a huge, slatted and chromed grille with bright metal mesh behind it, and vaguely Audi-of-10-years-ago shaped headlights either side.
The lighting treatment is elaborate with projector halogen main beams and reflector halogen high-beam units surrounded by a dotted-line string of LEDs looking uncomfortably like aftermarket inserts available via your online auction site of choice.
Standard fog-lights are recessed into a blacked-out area under the bumper, with another line of LEDs, functioning as DRLs, below that. And just to complicate matters, the upper LEDs only illuminate with the headlights, while the lower units come to life when the headlights are off.
A sharp character line runs along the H2's flanks from the trailing edge of the headlights to the tail, with an equally distinct swage line running from front to back, narrowing the car's mid-section and accentuating the bulge of its wheelarches, filled adequately by standard 18-inch multi-spoke alloy rims.
The rear is similarly reserved, the only hint of flash confined to a roof-top spoiler, cool typeface chosen for the prominent Haval badging across the hatch door, and a diffuser with chrome exhaust tips poking through either side.
Inside, the look and feel is early noughties plain, The dashtop is a nice soft-touch material, but there are lots of buttons and old-school analogue instruments combined with a media and ventilation interface that might have been acceptable on a mainstream model 20 years ago.
Don't even think about Android Auto or Apple CarPlay. The tiny LCD screen (sitting below a CD slot) wins the smallest, most basic graphics award. A miniscule scale reflecting the manual air-con's temperature setting is a particular low-light.
A small 3.5-inch screen between the tacho and speedometer displays fuel economy and distance information, but frustratingly no digital speed read-out. Standard cloth trim has a distinctly synthetic but tough feel, while the polyurethane plastic steering wheel is another throwback.
Sure, we're at the budget end of the market here, but be prepared for low-tech design combined with cheap and cheerful execution.
It’s a small SUV and it looks sporty and outdoorsy enough in a generic sort of way. A nuggety stance, short-wheelbase and roof rails add to this Trax’s activity-friendly demeanour, without promising too much. Take a look and make up your own mind if it’s your cup of tea; I’m not your life coach so decide for yourself whether it’s cool or plain.
At 4.3m long, 1.8m wide, and just under 1.7m high the Haval H2 is a big small SUV, and there's plenty of room inside.
Up front, storage runs to a bin (with sliding top) between the seats, two large cupholders in the centre console and a lidded oddments tray in front of the gearshift, as well as a sunglass holder, average-sized glove box and door bins with room for bottles. You'll notice the pennies saved with non-illumination of the sunvisor vanity mirrors.
Rear seat passengers pick up generous head, leg, and importantly, shoulder room. Three large adults across the back will be tight but do-able for short trips. Kids and young teenagers, no problem.
A centre fold-down armrest houses neatly integrated dual-cupholders, there are bins with space for bottles in each door and map pockets on the front seat backs. No adjustable air vents for backseaters, though.
Connectivity and power runs to two 12-volt outlets, a USB-A port and an 'aux-in' jack, all in the front.
Although a strong seller in the small SUV segment, the Mazda3's Achilles heel is its modest 264-litre boot, and while the H2 exceeds that number, it's not by much.
The Haval's 300-litre capacity is way less than the Honda HR-V (437 litres), Toyota C-HR (377 litres) and Hyundai Kona (361 litres). But it's enough to swallow the bulky CarsGuide pram or three-piece hard suitcase set (35, 68 and 105 litres), and (as with all contenders in the segment) a 60/40 split-fold rear seat increases flexibility and volume.
If you're into towing, the H2's limited to 750kg for an un-braked trailer and 1200kg braked, and the spare tyre is a full-size (18-inch) steel rim shod with narrower space-saving (155/85) rubber.
Its interior is plain, but practical. The LS has cloth trim and expanses of plastic, which make it a bit ordinary to look at but very easy to live with in the real world because day-to-day life involves liquid spills, crumbs and dirt – lots of dirt.
Storage spaces include a narrow glovebox, narrow plastic door pockets, four cupholders in centre console (no lidded bin here) plus two in the rear centre armrest, and driver and front passenger seat-back pockets.
The rear cargo area is a 356-litre space with the rear seats in use and the cargo cover in place), or a 785-litre space with the 60/40 rear seats folded into the floor. For this to happen, the rear-seat bases flip forward into a vertical position and the seat-backs fold forward to make the ‘new’ flat floor.
At the time of publication, the Haval H2 City was carrying a drive-away price tag - $19,990 for the six-speed manual version and $20,990 for the six-speed auto (as tested here).
So, you're getting a lot of metal and interior space for your money, but what about the standard features taken for granted in the H2's main competitors?
Included in that drive-away price are the 18-inch alloys, keyless entry and start, reverse parking sensors, (manual) air-conditioning, cruise control, front and rear fog lights, LED daytime running lights, ambient interior lighting, heated front seats, rear privacy glass, and cloth trim.
But the headlights are halogen, the audio is four-speaker (with Bluetooth and single CD player), the safety tech (covered in the Safety section below) is relatively basic, and 'our' car's 'Pewter' (silver metallic) paint is a $495 option.
Equivalent entry-level competitors from Honda, Hyundai, Mazda, Mitsubishi and Toyota will set you back between five and $10k more than this H2. And if you're happy to live without features like a media touchscreen, digital radio, leather accented wheel and gearshift, rear air vents, reversing camera, etc, etc, etc, you're onto a winner.
The Trax is a front-wheel drive small SUV and the LS is the base-spec variant.
Our tester – a MY19 LS with a 1.4-litre turbocharged four-cylinder petrol engine and six-speed automatic transmission – has a listed price of $24,490 drive away. The Trax LS is available with a five-speed manual gearbox, but it’s matched to a 1.8-litre non-turbo petrol four-cylinder engine. The turbocharged LS is the way to go, I reckon.
The LS has a stack of standard features for the price, including Holden’s MyLink multimedia system, with a 7.0-inch colour touchscreen, Apple CarPlay, Android Auto and Bluetooth connectivity, USB port and power socket up front, cruise control, rear-view camera, rear parking sensors, as well as hill-start assist, hill-descent control, and more. No Trax has AEB.
Our test vehicle has 17-inch alloy wheels with a space-saver spare.
It has an Absolute Red paint exterior; prestige paint colours are available – including Mineral Black, Burning Hot and Abalone White – but they cost an extra $550.
The Haval H2 City (as tested) is powered by a 1.5-litre direct-injection, turbo-petrol, four-cylinder engine driving the front wheels through a six-speed automatic transmission.
Peak power (110kW) arrives at 5600rpm, with maximum torque (210Nm) delivered at 2200rpm.
Our test vehicle has the 1.4-litre DOHC 16-valve four-cylinder iTi petrol engine – producing 103kW at 3000rpm and 200Nm at 1850rpm – matched to a six-speed automatic transmission.
The turbo gives the Trax a welcome kick in the automotive pants, making the turbo-equipped variant the pick of the bunch.
Claimed fuel economy for the combined (ADR 81/02 - urban, extra-urban) cycle is 9.0L/100km, the 1.5-litre turbo four emitting 208g/km of CO2 in the process.
Not exactly outstanding, and over roughly 250km of city, suburban and freeway running we recorded 10.8L/100km (at the bowser).
Another rude surprise is the fact the H2 requires 95 RON premium unleaded fuel, of which you'll need 55 litres to fill the tank.
This Trax has a claimed fuel consumption of 6.7L/100km (combined). We clocked up more than 300km of highway and back-roads driving, with a smattering of gravel-road driving thrown in. We recorded 10.7L/100km, which is much thirstier than claimed.
Cold weather and internal-combustion engines are usually firm friends. Lower ambient temperature means denser air entering the cylinder (even under the extra pressure of a turbo), and as long as more fuel arrives at the same time, you'll have a bigger bang and more power.
But the H2 City's 1.5-litre four must have missed the memo, because cool morning start-ups result in a distinct reluctance to proceed at normal pace.
Sure, there's forward motion, but pinning the right-hand pedal to the floor won't shift the speedo needle much above a brisk walking pace. Unsettling.
Even after a few minutes, when things settle into a more predictable pattern, this Haval hovers at the sluggish end of the performance spectrum.
Not that any of the compact SUVs it competes with are rocketships, but you can generally expect a turbo-petrol engine to serve up a decent dose of low-down grunt.
However, with a maximum output of 210Nm delivered at a relatively high 2200rpm the 1.5-tonne H2 won't be threatening the land speed record anytime soon.
Suspension is strut front, multi-link rear, with the H2 City riding on (235/55x18) Kumho Solus KL21 rubber, and on typically pock-marked and bumpy urban roads ride quality could be better.
The steering displays some nervousness on centre, which combines with a lack of road feel and a mildly disconcerting top-heavy sensation in cornering. It's not that the car lurches or suffers from too much body roll; more that something isn't quite right in the front-end geometry.
On the upside, although firm, the front seats are comfortable, the exterior mirrors are nice and big, overall noise levels are moderate, and the brakes (vented disc front / solid disc rear) are reassuringly progressive.
On the downside, the media system (such as it is) is woeful. Plug your mobile device (mine's an iPhone 7) into the car's single USB port and you'll be met by a 'Loading-USB error' message, the heating and ventilation read-outs on the letterbox slot screen are a joke, and to top it all, select reverse and the audio cuts out altogether.
Driving position is high, steering is quite sharp and handling is tight and controlled, so there’s plenty of welcome driver involvement from the get-go.
The turbocharged engine makes for a lively and responsive drive and, combined well with the six-speed auto, this 1376kg Trax offers up plenty of zip from stop-starts and oodles of oomph for smooth overtaking.
Ride is very firm, bordering on harsh, with rear-seat passengers* especially feeling the lumps and bumps of irregular road surfaces by way of the tight suspension. (*I believe my children.)
Interior space is not an issue though as everyone can manage head and shoulders nicely in the tall cabin. The seats are lacking in full support though, making long trips not such an appealing proposition, and in-cabin noise builds early and becomes quite hard on your ears.
In terms of active safety the H2 City ticks the 'cost-of-entry' boxes, including ABS, BA, EBD, ESP, rear parking senors, tyre-pressure monitoring and emergency brake hazard lighting.
But forget about more recent systems like AEB, lane keeping assistance, blind spot monitoring, cross traffic alerts or adaptive cruise. And you don't get a reversing camera.
If a crash is unavoidable the airbag count runs to six (dual front, dual front side, and dual curtain). And there are three child restraint/baby capsule top tether points across the back seat, with ISOFIX anchors on the outer two positions.
The Haval H2 scored a maximum five-star ANCAP rating in late 2017, a rank it would not replicate when assessed against 2019's more challenging criteria.
The Trax has a five-star ANCAP rating as a result of testing in August 2013.
The LS has six airbags (including full-length curtain airbags), dusk-sensing headlights, reversing camera, rear-parking sensors, hill-start assist and hill descent control.
Haval covers all new cars it sells in Australia with a seven year/unlimited km warranty with 24-hour roadside assistance provided for five years/100,000km.
That's a strong statement from the brand, and well ahead of the major players in the mainstream market.
Service is recommended every 12 months/10,000km, and no capped-price servicing program is currently in place.
The Trax has a five-year/unlimited-kilometre warranty and service intervals are recommended at 15,000km/nine months.