What's the difference?
Things that have had a name change AFTER they’ve become famous…
Okay… there’s Kanye West’s switch to Ye, Twitter’s rebranding to X and now this – the Audi Q8 e-tron.
As the brand’s first production EV, it used to be known simply as Audi e-tron. But that was confusing, because – Porsche Taycan-based GT and RS sports sedans aside – every electrified vehicle that the company has made before and since wears e-tron as a suffix.
Beyond new badging, the Q8 e-tron also brings a facelift and improvements underneath, to better challenge the BMW iX, Jaguar I-Pace and Mercedes EQC and EQE large electric SUVs, among others.
How does the Ingolstadt EV fare? Let’s find out.
Breadth of capability. That’s the key phrase the engineers, public relations managers and even the support crew keep using when discussing the all-new Range Rover Sport SV. And with good reason.
There aren’t too many SUVs on the market that can match it for its bandwidth. Within the space of a few hours at the recent launch in Portugal, we hit 233km/h down the front straight at the Portimao race track, carved through country back roads and then drove down a muddy track, across a small creek and then conquered an off-road obstacle course.
Most of its rivals can do some of those things, but none can do all of them.
Range Rovers have always had a Swiss Army knife element to their appeal, but the Sport SV adds a new dimension with its sheer dynamic ability.
The company confidently calls it its most dynamic model yet, which isn’t saying much for a brand that’s history is focused on off-road performance rather than worrying too much about paved roads.
But not only is it clearly the most dynamic Range Rover ever, it’s also now a clear front-runner in the highly-competitive performance SUV market, capable of holding its own against the likes of the Porsche Cayenne Turbo GT, Lamborghini Urus and Aston Martin DBX.
The Audi Q8 e-tron ushers in welcome improvements to an already likeable and capable large luxury SUV.
But it is also feeling dated compared to newer and fresher rivals like the BMW iX, isn’t as good to drive as the best, offers disappointing range for the size of the new battery, and prices are creeping up for what is essentially a half-decade-old EV.
The name change isn’t enough. What the Q8 e-tron really needs is a massive leap in its Vorsprung durch Technik in a rapidly evolving electrified landscape.
Very good… but far from great.
Range Rover proudly calls it its “most dynamic” model ever, and based on our first experience that’s most definitely true. Its ability to be genuinely exciting to drive on a race track is nothing short of remarkable for a brand whose history is all about off-road prowess.
On the road it shines just as brightly, with its potent engine and state-of-the-art suspension system working in unison to make for a stunningly dynamic large and luxurious SUV. And then, if you need to cut across a field or scramble up a slippery hill, it will do that too.
Range Rover’s claims of ‘breadth of capability’ is apt but arguably an understatement. I’d stop short of calling the Sport SV the obvious class-leader in the high-end, high-performance SUV market because it’s up against some seriously impressive rivals, but the Range Rover offers a broader range of ability than any of its competitors.
Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.
The Q8 e-tron looks smaller than it actually is, with the SUV wagon’s length/width/height/wheelbase numbers measuring in at 4915/1937/1633mm/2928mm, respectively.
The Sportback version is slightly lower at 1619mm.
You’ll need a keen eye to spot the difference between the old e-tron and new Q8 e-tron, with almost all of the visual changes reserved for the front end.
For starters, there’s a new, two-dimensional four-ring logo that looks larger and flatter than before, sitting within a sleeker and slimmer grille treatment that now takes in the restyled headlights. Along with the redesigned bumper, the effect serves to broaden the SUV’s stance.
The effect also suggests improved aerodynamics, aided by small air foils near the wheel arches and a fully-clad underbody section.
Otherwise, aside from the odd inclusion of the make-model name on the B-pillar and minor trim updates out back, the Q8 e-tron keeps the same, contemporary appearance of its predecessor. Which is no bad thing.
And there are even fewer changes inside.
Range Rover is a brand synonymous with big, imposing and off-road capable SUVs, not dynamic and sporty vehicles. But in recent years the Evoque and Velar have added a new layer of style and a sleekness to the brand’s reputation.
The latest generation Sport is still a big and imposing two-tonne SUV, but it’s also definitely sportier to look at and the SV changes only add to that.
It only takes a moment looking at it and it’s clear this is an SUV that means business. The 23-inch wheels fill out the guards, the air-suspension can lower the body to the ground and the aerodynamic package, including the front splitter, make for a purposeful look.
The carbon-fibre bonnet can be finished with the centre section exposed, showing off the weave of the fibres, which is a nice touch, although fake vents on the bonnet and front fenders are a bit disappointing.
More than merely good enough.
Entry and egress are easy thanks to a lofty ride height and wide-opening doors. Once sat, you’ll discover Audi has not changed anything much inside compared to the old e-tron. Frankly, very little needed to.
You’ll still find a strikingly stylish and upmarket cabin offering sufficient space for five people, a commanding driving position, superbly supportive front seats that are a boon when long-distance driving, plenty of storage options, ample ventilation and suitably moody lighting.
While not the most modern dash on the market when contrasted to the vast ‘hyper’ screens of some rivals, the Q8 e-tron’s remains very architectural in appearance and presentation.
Trim and material quality are certainly up to brand expectations. Practicality remains a priority, with lots of storage areas within the dash, console and door cards.
There are no fewer than three screens – a 12.3-inch digital instrument cluster Audi calls 'Virtual Cockpit', a 10.1-inch central multimedia display with haptic feedback and an 8.6-inch unit for climate control.
While they may seem daunting at first, a little familiarisation means most users will find them easy to operate.
Kudos, too, to the super-clear markings in the instrumentation, as well as the very satisfying tactile sensations of using the quality switchgear and controls. Typical Audi thoroughness here.
The same applies to the Q8 e-tron’s roomy and pleasantly-presented back seat area, with intelligently designed seating offering a nicely angled backrest as well as supportive cushion.
Three people can fit across without too much pain, though two is better, as the folding centre armrest and other amenities like air vents and climate control systems can be better-accessed and enjoyed.
You can see, smell and feel where your money’s gone inside. This is a quiet, isolated and cocooning experience, whether cruising on the motorway or stuck in heavy urban traffic. As you’d expect from a luxury SUV.
About the only real jarring aspect are the $3500 virtual exterior mirrors, created to improve aero performance. Their door-mounted screens are set low, outside the natural visual eyeline of the driver, creating confusion and adding precious extra seconds of eyes not on the road ahead. They’re irritating to the point of frustration.
Otherwise, the Q8 e-tron gets the job done inside, with cargo capacity at a reasonable 569 litres in the SUV wagon and 528L in the Sportback. And there’s even a 62L tub in the frunk up front to store the cables that also come standard with the EV.
Audi interior and packaging expertise strikes again.
There are two stand-out features in the cabin, beyond the standard high-level of luxury you expect from a Range Rover Sport.
The first is the SV-specific steering wheel with illuminated paddles, which feels solid in your hands. But the second is by far the most interesting, the so-called Body and Soul Seats (BASS), which Range Rover has developed in conjunction with Coventry University.
Available with either genuine leather or ‘ultra fabric’ and a 3D-print knit trim, the seats look great on the outside but it’s what’s inside them that’s special.
There are four audio transducers integrated into the seat back which can vibrate to the beat of whatever audio track you’re listening to. The system uses AI to detect the lower frequencies and then work out which beats to transmit.
This is technology used by musicians, Coldplay’s Chris Martin reportedly wears transducers integrated into a vest when he performs, but Range Rover is confident it will add to the ownership experience.
It’s certainly an interesting technology and a demonstration across different music genres highlights the way the system adapts to individual songs, but it’s hard not to feel like this is more of a gimmick than something an owner will use every day.
If you don’t like listening to music with it, the Body and Soul Seats also work with a ‘Wellness’ setting that features six audio pieces (designed by Coventry University musicians) - calm, soothe, serene, cool, tonic and invigorate.
It’s probably what you need to help settle your heart rate after you unleash the full performance potential of the Sport SV.
In the back seat there’s none of this technology but they do feature heating and ventilation as well as power recline functions. There’s also four-zone climate control, so every occupant can be comfortable.
First thing’s first. The Q8 e-tron has very little in common with the existing Q8 petrol, diesel and SQ8 high-performance models.
These, along with the larger Q7, have internal combustion engines.
However, keep in mind all leverage variations of the same 'MLB Evo' architecture that first saw the light of day all the way back in 2015. So, no spring chickens here.
But as it currently also serves Bentley, Lamborghini and Porsche SUVs, we’re talking about a classy set of components, anyway. Plus, the pre-facelift model was only rolled out on the world market in 2019.
For now, only a single variant is here, known as the Q8 e-tron 55, meaning the previous, smaller-battery 50 and flagship SQ8 aren’t here yet. That will happen sometime during 2024.
As before, there’s the choice of a traditional SUV wagon or more-popular BMW X6-style Sportback SUV coupe.
Prices start at $153,900 (all prices are before on-road costs) for the former and $165,900 for the latter, and that’s a jump of nearly $8K and $9K respectively over their old e-tron-as-a-noun-rather-than-an-adjective predecessors.
At least the Q8 e-tron is well equipped.
On the safety front, you’ll find about 40 driver assistance systems, backed up by a plethora of cameras, radar sensors and ultrasonic sensors to help keep the SUV as secure as possible.
These include a 360-degree camera system, adaptive cruise control, lane-support systems, rear cross-traffic assist and Autonomous Emergency Braking (AEB).
More on safety further down below.
All models also include adaptive air suspension with a variable ride height range of 76mm, a drive-mode selector that switches between normal and sport settings, LED headlights with auto high beams, keyless entry/start, front and rear climate control, heated and powered front seats and adjustable regenerative braking paddles on the steering wheel.
There's also a head-up display, three digital screens including electronic instrumentation and a central touchscreen with haptic feedback, satellite navigation, Android Auto, wireless Apple CarPlay, digital radio, wireless smartphone charging, four USB-C ports, an electric tailgate with gesture control, roof rails and 20-inch alloy wheels – with a space-saver spare wheel to boot.
Plus, an undisclosed number of Launch Edition SUVs from $165,900 are also available, adding Audi’s S line exterior styling touches, 21-inch wheels, sports front seats, a racier steering wheel, electric steering column adjustment and more.
Note that the base Q8 e-tron 55 does not include leather upholstery (it’s synthetic material instead) or a sunroof as standard.
Pricing and spec, then, are generally in-line with the luxury Euro EV SUV competition, which is to say, a bit on the exxy side.
Let’s check out the changes.
To be blunt, the Range Rover Sport SV is one of those vehicles that if you have to ask, you can’t afford. Particularly in this case, as the model has launched in a single specification level, the Sport SV Edition One, which is priced from $360,800, plus on-road costs.
That puts it into the same financial category as the likes of the Aston Martin DBX ($356,512), Porsche Cayenne Turbo GT Coupe ($364,700) and Lamborghini Urus ($409,744) - especially when we discuss some of the pricier options.
For that price the Sport SV Edition One comes with exclusive branding on the front splitter, centre console, treadplates and puddle lamps as well as a raft of standard features likely to carry-over to the 2025 model year version.
These include carbon-fibre badges, forged 23-inch alloy wheels, digital LED headlights, a carbon-fibre bonnet, 16-way electronically adjustable front seats, Meridian 'Signature' sound system, 13.1-inch multimedia touchscreen, Apple CarPlay and Android Auto and newly developed ‘Body and Soul Seats’ (more on those later).
But if you’re feeling really sporty, you can upgrade your Sport SV with lightweight carbon fibre wheels and carbon ceramic brakes.
These will cost you a staggering $16,130 and $13,500, respectively, but the wheels measure 23-inches and are the largest fitted to a production car (and are also Australian-made by Carbon Revolution in Geelong).
Unfortunately, for now at least, this is all a moot point because Range Rover Australia has already invited and sold all examples of the Sport SV Edition One, so you'll need to be patient and wait until at least 2025 to have the option to buy one.
Tech-overload alert. As per its predecessor, the Q8 e-tron 55 continues with two electric motors – one on each axle – for ‘quattro’ all-wheel drive.
Upgraded internals are said to improve efficiency substantially. Both are induction/asynchronous motors, mated to a single-gear two-stage ratio planetary transmission.
In the 55 model, the dual-motor set-up delivers a combined 300kW of power and 664Nm of torque, for a healthy 0-100km/h sprint-time of 5.6 seconds, on the way to a 200km/h top speed.
That’s impressive, given the lightest Q8 e-tron 55 tips the scales from 2595kg. That said, the Audi’s power-to-weight ratio is an equally strong 116kg/tonne.
Other updates include more direct steering, stiffer front suspension and retuned chassis controls.
Suspension is a five-link arrangement all-around, with adaptive air suspension featuring an electronically controlled with continuously variable adaptive damping system.
Sadly the wonderfully evocative supercharged V8 engine from the previous generation Range Rover Sport SVR is gone.
But, thankfully, in its place is a more powerful engine that’s exclusive to the Sport SV in the Jaguar Land Rover family.
It’s a 4.4-litre twin-turbo V8 petrol engine with mild-hybrid assistance, which is actually built by BMW and based on the same powertrain as you’ll find in the M5, albeit with some specific Range Rover elements for more off-road capability.
It’s also more powerful than the old supercharged V8, making an impressive 467kW of power and 750Nm of torque, which is a 44kW and 50Nm improvement over the old engine.
It’s paired to an eight-speed automatic transmission, again with a specific SV calibration for improved performance.
And, of course, being a Land Rover, it’s also got a four-wheel drive system with full off-road systems as well as an active locking differential.
The good news is that the lithium-ion battery pack size rises from 95kWh to 114kWh, and is accompanied by faster DC charging capability, due to a jump from 150kW to 170kW.
While far from the class best, this cuts down charging times by a considerable margin.
The claimed driving range is 454km, while average consumption is a disappointing 25.6kWh/100km. The Q8 e-tron’s trip computer during our run in it recorded a mid-to-high 20s readout, by the way.
Despite all the extra power, thanks to the mild-hybrid system it’s more fuel efficient and produces less emissions than the old 5.0-litre V8.
Still, it’s all relative, and as you’d expect from a twin-turbo V8 SUV it’s still thirsty and uses 11.7-12.5-litres per 100km, based on European specifications.
The mild hybrid system uses a crank-integrated starter generator instead of a conventional alternator, providing a boost of up to 20kW and 175Nm of electrical power when needed, with the energy captured during braking and stored in a 48-volt lithium-ion battery.
For decades, Audi used the advertising tagline ‘Vorsprung durch Technik’ – which means Progress through Technology in its native German – to highlight how advanced its vehicles are.
So, how has the Q8 e-tron advanced over its predecessor?
Right from the get-go, there’s so much to dig about the electric Audi SUV, especially if you’re new to luxury EVs.
To start with, it’s as quiet as you’d expect, even by luxury brand standards. As the Audi accelerates, the sense of momentum is somewhat masked by how refined and civilised your progress is.
Watch that, though. You could get a speeding fine more easily than you expect!
Anyway, with 664Nm of torque coming on instantly, there’s certainly no shortage of it, backed up by enough muscle for effortless and instantaneous overtaking. This sort of motoring can become highly addictive.
Similarly, a low centre of gravity, combined with a beautifully modulated electric power steering and the quattro AWD set-up, provides pleasing agility combined with reassuring roadholding. Even when you’re pressing on, the Q8 e-tron corners and grip with confidence and control.
So far, so good. Especially considering the air suspension is further cushioning your sense of speed, with excellent bump absorption for an isolated ride.
That’s on the standard 20-inch alloys spec. Riding on the larger wheels, there is a bit more firmness, as well as some road-noise intrusion.
Plus, it doesn’t take long to realise the Q8 e-tron is a very heavy vehicle. Though undeniably quick and athletic, changing directions in a hurry means that the SUV can feel a bit unwieldy.
Throttle response at higher velocities can seem a little muted and, over certain crests and humps when travelling fast, there is a sense that the driver really needs to have their wits about them.
Best to take it a bit easier, then, and enjoy the serenity the Audi EV SUV delivers in more typical and restrained travelling scenarios.
There is so much that the Q8 e-tron brings, and driving it normally really does reveal a sophisticated, comfortable, dependable and high-quality grand-touring experience.
Push a bit harder, though, and some cracks show up.
Before driving the Sport SV you need to understand its highly complex suspension system that allows it to be so dynamically capable. Range Rover calls it a '6D Dynamic' system, because it can control the car left and right, up and down and corner to corner.
To achieve this the system uses a combination of hydraulic interlinked dampers, height-adjustable air springs and pitch control, which makes it a semi-active suspension set-up similar to the set-up Formula 1 race cars used to boast.
This allows the Sport SV to sit between 10-25mm lower than the other Sport models and with its clever suspension can actually sit flatter in the corner with less pitch and roll - which is the traditional enemy of high-riding SUVs when it comes to handling.
But the suspension is only part of the story, with the intelligent all-wheel drive, rear-wheel steering, torque vectoring and the active locking rear diff all combining to produce an SUV with incredibly impressive dynamic capability.
Put simply, there’s never been a Range Rover that deserved to be driven on a racetrack. The Sport SV changes that, and thankfully the company let us loose on the challenging Portimao circuit in Portugal to put the SV through its paces.
Range Rover management was quick to stress it doesn’t expect the Sport SV to be a race track regular for its owners, but driving it on track did highlight the extreme potential it offers.
With such a powerful engine it should come as no surprise that the Sport SV hauled down the straight, hitting 233km/h at the end of the long front straight, but with speed still rising which suggests its 290km/h claimed top speed is accurate.
Even from those speeds and with 2560kg of SUV to slow down, with the carbon ceramic brakes it was no trouble whatsoever. Instead the braking was strong and consistent across multiple laps.
The steering is the particular highlight, with the rear-wheel steering helping to turn the Sport SV sharper and more quickly than a big SUV like this should.
But while it impressed on the circuit, we also experienced it on some great winding rural roads across Portugal and this is where it shone even more brightly.
This is an SUV that you’ll genuinely enjoy driving with its ability to carve through corners and blast down anything resembling straight road.
But to ensure it lives up to the Land Rover badge on the front, we also drove it off-road. Nothing too serious at first, just muddy ruts, across some water and over some rocks.
But then we were guided through a course that showed off its articulation potential, which is far greater than the average owner will ever need.
However, to achieve this Range Rover removed the carbon-fibre front splitter, so it’s not the most off-road friendly model the brand offers.
Tested way back in 2019 but updated in September, 2023, the e-tron/Q8 e-tron range scored a maximum five-star ANCAP crash-test rating.
There is no shortage of safety equipment – with passive and active, driver-assist-heavy technologies designed to avoid an accident, with full surround-view cameras also providing an extra level of security.
Standard kit includes Audi’s 'Pre-Sense front' and 'Pre-Sense rear', offering AEB, cross-traffic alert and active lane-keep assistance tech, as well as adaptive cruise control with full stop/go, eight airbags (dual front as well as side and curtain airbags for all outboard occupants), hill-descent control, anti-lock brakes, electronic brake-force distribution, brake-assist, electronic stability control, traction control and tyre pressure monitors.
The AEB system can detect pedestrians and cyclists between 10km/h and 85km/h, and even at night, while for other motor vehicles that increases to 250km/h (an upper velocity more relevant for the coming SQ8 e-tron). The active lane warning operations is from 65-250km/h.
Both outboard rear seats feature ISOFIX child-seat latches, along with three top tethers for straps.
The Sport SV comes generously equipped with safety gear, as you’d expect at this price point. There’s all the usual passive safety, including airbag coverage for all occupants, and plenty of active safety including adaptive cruise control with steering assist, remote park assist and 3D surround cameras - which are used for off-roading as well as parking.
As with the rest of the Range Rover Sport range, it has been awarded a maximum five-star rating from safety agency, ANCAP.
Audi provides a five-year/unlimited kilometre warranty as well as six-years’ worth of free roadside assistance, which is nothing unusual these days, while the battery warranty is eight years or 160,000km.
The first six years of scheduled servicing is free, too. Intervals are every two years/30,000km (whichever comes first).
Plus, owners also receive six years of complimentary access to Chargefox’s network.
If you’re worrying about servicing costs, you’re probably shopping at the wrong end of the market, but as with the range-topping Range Rover model the price of the car is expected to include servicing for the first five years and roadside assistance for the same period.
It’s also covered by a five-year, unlimited kilometre warranty.
As with all Range Rovers the car will tell you when it needs a service depending on driving conditions. For example, if you hit the track or go off-roading it will likely need a visit quicker than if you're just commuting to and from work.