What's the difference?
Things that have had a name change AFTER they’ve become famous…
Okay… there’s Kanye West’s switch to Ye, Twitter’s rebranding to X and now this – the Audi Q8 e-tron.
As the brand’s first production EV, it used to be known simply as Audi e-tron. But that was confusing, because – Porsche Taycan-based GT and RS sports sedans aside – every electrified vehicle that the company has made before and since wears e-tron as a suffix.
Beyond new badging, the Q8 e-tron also brings a facelift and improvements underneath, to better challenge the BMW iX, Jaguar I-Pace and Mercedes EQC and EQE large electric SUVs, among others.
How does the Ingolstadt EV fare? Let’s find out.
Not to spoil the illusion, but at their core the Lamborghini Urus, Bentley Bentayga and Porsche Cayenne all share the same base mechanical DNA. And yet despite their huge price tags and enviable reputation for performance, the fastest SUV isn’t one of them - it’s an Audi.
The new Audi RS Q8 Performance, to be precise, which has lapped the famous Nurburgring in Germany in record time, usurping the Cayenne Turbo GT in the process.
Boasting the most powerful internal combustion engine Audi has ever installed in a production car, ceramic brakes and a highly advanced suspension package, the RS Q8 Performance takes the German brand’s SUVs to a new level of, how do I put this… performance.
So it’s an appropriate name, but is it an appropriate car for Australian buyers looking for something fast, spacious and special? Read on to find out…
The Audi Q8 e-tron ushers in welcome improvements to an already likeable and capable large luxury SUV.
But it is also feeling dated compared to newer and fresher rivals like the BMW iX, isn’t as good to drive as the best, offers disappointing range for the size of the new battery, and prices are creeping up for what is essentially a half-decade-old EV.
The name change isn’t enough. What the Q8 e-tron really needs is a massive leap in its Vorsprung durch Technik in a rapidly evolving electrified landscape.
Very good… but far from great.
The Audi RS Q8 Performance is a lot - of everything. It offers lots of power, lots of performance, lots of space and lots of luxury. But it’s also a lot of money, and at more than $250k it’s not going to be on everyone’s shopping list. It’s a very niche proposition for a small group of buyers. For those select few, those who want a lot of everything and who crave the ultimate of whatever product they’re buying, then the RS Q8 Performance is going to be a very tempting proposition - even if they never set any lap record in it.
Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.