What's the difference?
Things that have had a name change AFTER they’ve become famous…
Okay… there’s Kanye West’s switch to Ye, Twitter’s rebranding to X and now this – the Audi Q8 e-tron.
As the brand’s first production EV, it used to be known simply as Audi e-tron. But that was confusing, because – Porsche Taycan-based GT and RS sports sedans aside – every electrified vehicle that the company has made before and since wears e-tron as a suffix.
Beyond new badging, the Q8 e-tron also brings a facelift and improvements underneath, to better challenge the BMW iX, Jaguar I-Pace and Mercedes EQC and EQE large electric SUVs, among others.
How does the Ingolstadt EV fare? Let’s find out.
Driving a whopping great SUV down the straight on a race track at more than 200km/h sounds like fun, but it actually feels a bit wrong, like entering a baby elephant in a dog show.
These are strange times, of course, and the Maserati Trofeo Levante is a suitably strange vehicle - stylish, classy, expensively appointed family hauler that also has the heart and soul of a race car.
Indeed, while performance SUVs are an increasingly commonplace vehicle, the Levante - which was actually getting along in the tooth as a model before this significant upgrade - has higher performance credibility than most.
That's because it has a big Ferrari V8 driving all four of its wheels and delivering a properly supercar-like 433kW and 730Nm.
It's not what you might call a typical Maserati buyer's car, but then only those who know what the Trofeo badge stands for - shouty insanity, basically - will be interested in this end of town. It is a lot of car, but is it worth the large load of money on the sticker ($330,000)?
The Audi Q8 e-tron ushers in welcome improvements to an already likeable and capable large luxury SUV.
But it is also feeling dated compared to newer and fresher rivals like the BMW iX, isn’t as good to drive as the best, offers disappointing range for the size of the new battery, and prices are creeping up for what is essentially a half-decade-old EV.
The name change isn’t enough. What the Q8 e-tron really needs is a massive leap in its Vorsprung durch Technik in a rapidly evolving electrified landscape.
Very good… but far from great.
Maseratis are built for a fairly specific niche buyer; someone with a lot of money, someone slightly older and certainly someone who likes the finer things in life and appreciates Italian style, quality and heritage.
They are not, typically, the kind of buyers who want to tear around race tracks like fiends in big, shouty SUVs. But apparently there is a niche within the niche of Maserati fans who do, and they are willing to invest big dollars in vehicles wearing the Trofeo badge, like this Levante.
It might seem a slightly strange creation, a track-mad SUV with a screaming Ferrari engine, but surprisingly, it really does work.
The Q8 e-tron looks smaller than it actually is, with the SUV wagon’s length/width/height/wheelbase numbers measuring in at 4915/1937/1633mm/2928mm, respectively.
The Sportback version is slightly lower at 1619mm.
You’ll need a keen eye to spot the difference between the old e-tron and new Q8 e-tron, with almost all of the visual changes reserved for the front end.
For starters, there’s a new, two-dimensional four-ring logo that looks larger and flatter than before, sitting within a sleeker and slimmer grille treatment that now takes in the restyled headlights. Along with the redesigned bumper, the effect serves to broaden the SUV’s stance.
The effect also suggests improved aerodynamics, aided by small air foils near the wheel arches and a fully-clad underbody section.
Otherwise, aside from the odd inclusion of the make-model name on the B-pillar and minor trim updates out back, the Q8 e-tron keeps the same, contemporary appearance of its predecessor. Which is no bad thing.
And there are even fewer changes inside.
While the other two Maseratis to get the Trofeo treatment - the Ghibli and Quattroporte sedans - are undeniably lovely, the Levante is not quite as pretty.
Admittedly, for an SUV, it looks very good, and the Trofeo touches - that big, nostrilled bonnet, the red gills on the sides, the carbon, the badges - really do lift its game to another level.
Overall, though, the Levante has just never felt beautiful enough to me to be a Maserati. These guys really do style well, as you'd expect from a premium Italian brand, but making an SUV sexy is beyond even them.
I'll grant you, it does look good from front on, but at the rear they just seem to have run out of ideas.
Credit is due for feeling properly special inside, however.
More than merely good enough.
Entry and egress are easy thanks to a lofty ride height and wide-opening doors. Once sat, you’ll discover Audi has not changed anything much inside compared to the old e-tron. Frankly, very little needed to.
You’ll still find a strikingly stylish and upmarket cabin offering sufficient space for five people, a commanding driving position, superbly supportive front seats that are a boon when long-distance driving, plenty of storage options, ample ventilation and suitably moody lighting.
While not the most modern dash on the market when contrasted to the vast ‘hyper’ screens of some rivals, the Q8 e-tron’s remains very architectural in appearance and presentation.
Trim and material quality are certainly up to brand expectations. Practicality remains a priority, with lots of storage areas within the dash, console and door cards.
There are no fewer than three screens – a 12.3-inch digital instrument cluster Audi calls 'Virtual Cockpit', a 10.1-inch central multimedia display with haptic feedback and an 8.6-inch unit for climate control.
While they may seem daunting at first, a little familiarisation means most users will find them easy to operate.
Kudos, too, to the super-clear markings in the instrumentation, as well as the very satisfying tactile sensations of using the quality switchgear and controls. Typical Audi thoroughness here.
The same applies to the Q8 e-tron’s roomy and pleasantly-presented back seat area, with intelligently designed seating offering a nicely angled backrest as well as supportive cushion.
Three people can fit across without too much pain, though two is better, as the folding centre armrest and other amenities like air vents and climate control systems can be better-accessed and enjoyed.
You can see, smell and feel where your money’s gone inside. This is a quiet, isolated and cocooning experience, whether cruising on the motorway or stuck in heavy urban traffic. As you’d expect from a luxury SUV.
About the only real jarring aspect are the $3500 virtual exterior mirrors, created to improve aero performance. Their door-mounted screens are set low, outside the natural visual eyeline of the driver, creating confusion and adding precious extra seconds of eyes not on the road ahead. They’re irritating to the point of frustration.
Otherwise, the Q8 e-tron gets the job done inside, with cargo capacity at a reasonable 569 litres in the SUV wagon and 528L in the Sportback. And there’s even a 62L tub in the frunk up front to store the cables that also come standard with the EV.
Audi interior and packaging expertise strikes again.
If you've got to move five people in a genuine hurry, the Levante is a pleasant way to go about it.
There's plenty of head and shoulder room, the seats, while firm in the front, are pleasant to the touch and supportive and there's a 580-litre boot with an electric tailgate and split-folding seats.
The boot feels properly spacious, too, with a 12-volt power outlet and four tie-down points. You won't, however, find a spare wheel out there, so serious off-roading is out (although it probably was already if you look at those expensive wheels).
There are huge door pockets with room for bottles and two big cup holders in the front. The centre-console bin looks lovely, it's all carbon fibre, but is quite small.
There are also three USB points, one in the front and two in the rear, and Apple CarPlay and Android Auto connectivity.
First thing’s first. The Q8 e-tron has very little in common with the existing Q8 petrol, diesel and SQ8 high-performance models.
These, along with the larger Q7, have internal combustion engines.
However, keep in mind all leverage variations of the same 'MLB Evo' architecture that first saw the light of day all the way back in 2015. So, no spring chickens here.
But as it currently also serves Bentley, Lamborghini and Porsche SUVs, we’re talking about a classy set of components, anyway. Plus, the pre-facelift model was only rolled out on the world market in 2019.
For now, only a single variant is here, known as the Q8 e-tron 55, meaning the previous, smaller-battery 50 and flagship SQ8 aren’t here yet. That will happen sometime during 2024.
As before, there’s the choice of a traditional SUV wagon or more-popular BMW X6-style Sportback SUV coupe.
Prices start at $153,900 (all prices are before on-road costs) for the former and $165,900 for the latter, and that’s a jump of nearly $8K and $9K respectively over their old e-tron-as-a-noun-rather-than-an-adjective predecessors.
At least the Q8 e-tron is well equipped.
On the safety front, you’ll find about 40 driver assistance systems, backed up by a plethora of cameras, radar sensors and ultrasonic sensors to help keep the SUV as secure as possible.
These include a 360-degree camera system, adaptive cruise control, lane-support systems, rear cross-traffic assist and Autonomous Emergency Braking (AEB).
More on safety further down below.
All models also include adaptive air suspension with a variable ride height range of 76mm, a drive-mode selector that switches between normal and sport settings, LED headlights with auto high beams, keyless entry/start, front and rear climate control, heated and powered front seats and adjustable regenerative braking paddles on the steering wheel.
There's also a head-up display, three digital screens including electronic instrumentation and a central touchscreen with haptic feedback, satellite navigation, Android Auto, wireless Apple CarPlay, digital radio, wireless smartphone charging, four USB-C ports, an electric tailgate with gesture control, roof rails and 20-inch alloy wheels – with a space-saver spare wheel to boot.
Plus, an undisclosed number of Launch Edition SUVs from $165,900 are also available, adding Audi’s S line exterior styling touches, 21-inch wheels, sports front seats, a racier steering wheel, electric steering column adjustment and more.
Note that the base Q8 e-tron 55 does not include leather upholstery (it’s synthetic material instead) or a sunroof as standard.
Pricing and spec, then, are generally in-line with the luxury Euro EV SUV competition, which is to say, a bit on the exxy side.
Let’s check out the changes.
I'm sorry, but $330,000 for an SUV, of any kind? Personally I can't see the value, but then personally, as we'll discuss below in the Design section, I can't see the attraction.
This is one of the most expensive SUVs money can buy, well above things like Range Rover Sport SVR ($239,187) or even Porsche Cayenne Turbo Coupe ($254,000), although a pricier Ferrari one is surely on the way.
You'd want a lot for that, and the way it drives and sounds, thanks to that Ferrari engine, accounts for quite a few dollars.
There's also an undeniably high-quality feel to everything you touch on the car, inside and out, and a vast quantity of carbon fibre everywhere as well.
Other highlights include the 21-inch machine polished wheels, an 8.4-inch touchscreen with Navigation and DAB radio, full matrix LED headlights, and incredible Pieno Fiore natural leather, “the best the world has ever seen”, as Maserati says.
The lovely if firm front seats are heated and ventilated, sporty and 12-way adjustable, with Trofeo logos stitched into the headrests. The rooflining is lovely Alcantara, the steering wheel is sporty and features carbon-fibre shift paddles, ad the stereo system is Harman Kardon Premium and has 14 speakers.
And even the rear seats are heated. It feels expensive, and it should. But still, $330K?
Tech-overload alert. As per its predecessor, the Q8 e-tron 55 continues with two electric motors – one on each axle – for ‘quattro’ all-wheel drive.
Upgraded internals are said to improve efficiency substantially. Both are induction/asynchronous motors, mated to a single-gear two-stage ratio planetary transmission.
In the 55 model, the dual-motor set-up delivers a combined 300kW of power and 664Nm of torque, for a healthy 0-100km/h sprint-time of 5.6 seconds, on the way to a 200km/h top speed.
That’s impressive, given the lightest Q8 e-tron 55 tips the scales from 2595kg. That said, the Audi’s power-to-weight ratio is an equally strong 116kg/tonne.
Other updates include more direct steering, stiffer front suspension and retuned chassis controls.
Suspension is a five-link arrangement all-around, with adaptive air suspension featuring an electronically controlled with continuously variable adaptive damping system.
This will be the last time Maserati gets a proper Ferrari engine like this a 3.8-litre twin-turbo V8 shouty monster, which is good for 433kW and 730Nm.
The future, as is the case everywhere, is going to be more electric and less noisy. For now, anyone who can should enjoy this V8 masterpiece, which drives all four wheels through Maserati's Q4 on-demand all-wheel drive system via a limited-slip rear differential and uses an eight-speed automatic transmission.
Its claimed 0 to 100km/h time is 3.9 seconds, which puts it in what used to be super-car territory, and is still very quick indeed, while top speed is an unimaginable 304km/h.
The good news is that the lithium-ion battery pack size rises from 95kWh to 114kWh, and is accompanied by faster DC charging capability, due to a jump from 150kW to 170kW.
While far from the class best, this cuts down charging times by a considerable margin.
The claimed driving range is 454km, while average consumption is a disappointing 25.6kWh/100km. The Q8 e-tron’s trip computer during our run in it recorded a mid-to-high 20s readout, by the way.
The official claimed fuel economy for the Maserati Levante Trofeo is 13.5 litres per 100km, but good luck with that.
A more realistic number would probably sit somewhere above 17 litres per 100km, and we would have easily exceeded 20 litres while driving it like lunatics around a track.
But you just paid $330K for an SUV, what do you care about fuel economy?
For decades, Audi used the advertising tagline ‘Vorsprung durch Technik’ – which means Progress through Technology in its native German – to highlight how advanced its vehicles are.
So, how has the Q8 e-tron advanced over its predecessor?
Right from the get-go, there’s so much to dig about the electric Audi SUV, especially if you’re new to luxury EVs.
To start with, it’s as quiet as you’d expect, even by luxury brand standards. As the Audi accelerates, the sense of momentum is somewhat masked by how refined and civilised your progress is.
Watch that, though. You could get a speeding fine more easily than you expect!
Anyway, with 664Nm of torque coming on instantly, there’s certainly no shortage of it, backed up by enough muscle for effortless and instantaneous overtaking. This sort of motoring can become highly addictive.
Similarly, a low centre of gravity, combined with a beautifully modulated electric power steering and the quattro AWD set-up, provides pleasing agility combined with reassuring roadholding. Even when you’re pressing on, the Q8 e-tron corners and grip with confidence and control.
So far, so good. Especially considering the air suspension is further cushioning your sense of speed, with excellent bump absorption for an isolated ride.
That’s on the standard 20-inch alloys spec. Riding on the larger wheels, there is a bit more firmness, as well as some road-noise intrusion.
Plus, it doesn’t take long to realise the Q8 e-tron is a very heavy vehicle. Though undeniably quick and athletic, changing directions in a hurry means that the SUV can feel a bit unwieldy.
Throttle response at higher velocities can seem a little muted and, over certain crests and humps when travelling fast, there is a sense that the driver really needs to have their wits about them.
Best to take it a bit easier, then, and enjoy the serenity the Audi EV SUV delivers in more typical and restrained travelling scenarios.
There is so much that the Q8 e-tron brings, and driving it normally really does reveal a sophisticated, comfortable, dependable and high-quality grand-touring experience.
Push a bit harder, though, and some cracks show up.
We got to drive all three Trofeo-fettled Maseratis on track at Sydney Motorsport Park, and before that on the road, where the Levante felt very pleasant, and pleasantly expensive at all times.
As you might expect, a vehicle with 433kW is difficult to fully appreciate on public roads, although there was the occasional and exciting change to give it a quick, loud blat between gears.
It only takes hearing that engine note, and feeling that torque surge, a few times to see why someone might fall in love with this car, or at least this engine.
Out on the track, the rear-driven Ghibli and Quattroporte, which share the Levante's engine, were surely the more fun and frenetic things to drive, but there were those who chose the Levante as their best of the three, even for circuit driving.
There's no doubt that its on-demand all-wheel-drive system, which is biased towards the rear but asks the front wheels for help when required, made it feel the most planted, and the safest, through fast and slow bends.
There's a definite sense that its engine is being asked to work the hardest, though, to push all that bulk through the air (although its brakes never seemed to fade, which is impressive with more than two tonnes of SUV to stop).
While the big, deafening V8 is willing and keen to rev all the way to 7000rpm (where it bangs on the redline waiting for your upshift, if you're driving in manual mode - I do like that), it started to make large sucking sounds towards the top of each gear, as if it was desperately trying to get more oxygen in.
It genuinely sounded different to the other two Trofeo cars, which is odd, but perhaps they just weren't as near their limits. That bulk also slowed it slightly in terms of top speed down the straight, but it still exceeded 220km/h with ease.
What should be said is that I was genuinely shocked at how good the Levante Trofeo was around a track. So much so I asked to have a second go, just to make sure I wasn't going mad.
Sure, it makes no sense to me personally, and I don't know why anyone needs an SUV that's good on a track, but if you do, I can recommend the Levante for sure.
That hugely enjoyable engine is just too much fun, although it's even better in a sedan like the Ghibli...
Tested way back in 2019 but updated in September, 2023, the e-tron/Q8 e-tron range scored a maximum five-star ANCAP crash-test rating.
There is no shortage of safety equipment – with passive and active, driver-assist-heavy technologies designed to avoid an accident, with full surround-view cameras also providing an extra level of security.
Standard kit includes Audi’s 'Pre-Sense front' and 'Pre-Sense rear', offering AEB, cross-traffic alert and active lane-keep assistance tech, as well as adaptive cruise control with full stop/go, eight airbags (dual front as well as side and curtain airbags for all outboard occupants), hill-descent control, anti-lock brakes, electronic brake-force distribution, brake-assist, electronic stability control, traction control and tyre pressure monitors.
The AEB system can detect pedestrians and cyclists between 10km/h and 85km/h, and even at night, while for other motor vehicles that increases to 250km/h (an upper velocity more relevant for the coming SQ8 e-tron). The active lane warning operations is from 65-250km/h.
Both outboard rear seats feature ISOFIX child-seat latches, along with three top tethers for straps.
Maserati's safety offering on the Levante includes six airbags, a reversing camera and 360-degree overhead camera, parking sensors front and rear, adaptive cruise control and Blind Spot Detection, Forward Collision Warning Plus, Pedestrian Detection, Lane Keep Assist, Active Driver Assist and Traffic Sign Recognition.
There is no ANCAP rating for the Levante as it's not been crash tested here.
Audi provides a five-year/unlimited kilometre warranty as well as six-years’ worth of free roadside assistance, which is nothing unusual these days, while the battery warranty is eight years or 160,000km.
The first six years of scheduled servicing is free, too. Intervals are every two years/30,000km (whichever comes first).
Plus, owners also receive six years of complimentary access to Chargefox’s network.
Maserati offers a three-year, unlimited kilometre warranty, but you can choose to buy 12-month or two-year warranty extensions, and even a sixth or seventh-year drive-train warranty extension.
When much, much cheaper Japanese and Korean cars are offering seven and even 10-year warranties, this is so far off the pace that such a fast vehicle should be embarrassed. And if you're buying something Italian, a better, longer warranty would seem like a must. I'd be negotiating at sale for them to throw the longer warranty offer in.
Maserati says servicing for the Ghibli has a "ball park costing of $2700.00 for the first three years of ownership" with a service schedule of every 20,000km or 12 months (whichever occurs first)
Also, "please note that the above is indicative only of the manufacturers basic routine service maintenance schedule and does not include any consumable items such as tyres, brakes etc or additional dealership charges such as environmental levies etc."