What's the difference?
Things that have had a name change AFTER they’ve become famous…
Okay… there’s Kanye West’s switch to Ye, Twitter’s rebranding to X and now this – the Audi Q8 e-tron.
As the brand’s first production EV, it used to be known simply as Audi e-tron. But that was confusing, because – Porsche Taycan-based GT and RS sports sedans aside – every electrified vehicle that the company has made before and since wears e-tron as a suffix.
Beyond new badging, the Q8 e-tron also brings a facelift and improvements underneath, to better challenge the BMW iX, Jaguar I-Pace and Mercedes EQC and EQE large electric SUVs, among others.
How does the Ingolstadt EV fare? Let’s find out.
This is the first real Mercedes-Benz GLE. It's the second version of the SUV, but the last one was really just a big update of the old ML, and it never really soared to the heights it could have as a result of that.
But this new version - the 2020 GLE - is exactly that. It's new.
The exterior is new. The engines are new. The underpinnings are new. The interior - yep, you guessed it - new.
The big question is, though, is the GLE a competitor now? Can it stand up against the BMW X5, Maserati Levante, Porsche Cayenne, Range Rover Sport, Volvo XC90 and even the VW Touareg?
Let's find out.
The Audi Q8 e-tron ushers in welcome improvements to an already likeable and capable large luxury SUV.
But it is also feeling dated compared to newer and fresher rivals like the BMW iX, isn’t as good to drive as the best, offers disappointing range for the size of the new battery, and prices are creeping up for what is essentially a half-decade-old EV.
The name change isn’t enough. What the Q8 e-tron really needs is a massive leap in its Vorsprung durch Technik in a rapidly evolving electrified landscape.
 Very good… but far from great.
All told, the Mercedes-Benz GLE 2020 model is an improvement in many ways over its predecessor. It's safer, more high-tech, considerably more luxurious and practical inside, and offers better value, too.
But, in 300d guise at least, it's let down by a slightly underdone engine, and suspension that just doesn't do a good enough job on rougher roads. It's close, but not close enough to be best in class.
Maybe that'll be a different case for the higher-grade versions with the most high-tech engines and the tricky optional suspension... we'll have to wait and see.