What's the difference?
Things that have had a name change AFTER they’ve become famous…
Okay… there’s Kanye West’s switch to Ye, Twitter’s rebranding to X and now this – the Audi Q8 e-tron.
As the brand’s first production EV, it used to be known simply as Audi e-tron. But that was confusing, because – Porsche Taycan-based GT and RS sports sedans aside – every electrified vehicle that the company has made before and since wears e-tron as a suffix.
Beyond new badging, the Q8 e-tron also brings a facelift and improvements underneath, to better challenge the BMW iX, Jaguar I-Pace and Mercedes EQC and EQE large electric SUVs, among others.
How does the Ingolstadt EV fare? Let’s find out.
The ‘Upper Large SUV over $120K’ segment of the Aussie new-car market is what you might call the top end of town, not only in terms of the extravagant models available but also their purchase prices, which stretch well into six figures and require monthly lease payments that rival home mortgages.
It’s where you’ll find some of the most prestigious marques in the automotive world including Rolls-Royce, Aston Martin, Bentley, Ferrari, Lamborghini, Range Rover, Lexus and BMW. And, of course, Mercedes-Benz with its big GLS which represents the flagship of the German manufacturer’s SUV fleet.
It was given a refresh in 2023 with cosmetic and multimedia upgrades along with powertrain enhancements, but there have only been minor changes since then. We were recently entrusted with the keys to the latest GLS to see if the ‘S-Class of SUVs’ leaves any room for improvement.
The Audi Q8 e-tron ushers in welcome improvements to an already likeable and capable large luxury SUV.
But it is also feeling dated compared to newer and fresher rivals like the BMW iX, isn’t as good to drive as the best, offers disappointing range for the size of the new battery, and prices are creeping up for what is essentially a half-decade-old EV.
The name change isn’t enough. What the Q8 e-tron really needs is a massive leap in its Vorsprung durch Technik in a rapidly evolving electrified landscape.
 Very good… but far from great.
The GLS450d impresses as an entry-level grade, as it’s a more family-friendly allrounder than the specialised AMG and Maybach variants. Its combination of a torque-rich diesel 48V hybrid drivetrain, air-cushioned suspension and plush interior are as well suited to luxury urban travel as they are to grand touring, where its heavy towing and generous load-carrying capabilities can shine. Whether it’s worth around $200K drive-away, only those who shop at the top end of town can decide.