What's the difference?
Things that have had a name change AFTER they’ve become famous…
Okay… there’s Kanye West’s switch to Ye, Twitter’s rebranding to X and now this – the Audi Q8 e-tron.
As the brand’s first production EV, it used to be known simply as Audi e-tron. But that was confusing, because – Porsche Taycan-based GT and RS sports sedans aside – every electrified vehicle that the company has made before and since wears e-tron as a suffix.
Beyond new badging, the Q8 e-tron also brings a facelift and improvements underneath, to better challenge the BMW iX, Jaguar I-Pace and Mercedes EQC and EQE large electric SUVs, among others.
How does the Ingolstadt EV fare? Let’s find out.
You could argue that no brand is more synonymous with luxury than Mercedes-Benz, but what happens with a standard GLS SUV just isn’t exclusive enough for your tastes?
Enter the Mercedes-Maybach GLS 600, which builds on the brand’s large SUV offering with extra helpings of opulence and lavishness.
This thing screams money like Louis Vuitton or Cartier, only it has four wheels and will transport passengers in nearly unrivalled levels of refinement and comfort.
But is it more than just a showpiece? And can it handle the rigours of day-to-day life without losing its shiny, jewel-like lustre? Let’s go for a drive and find out.
The Audi Q8 e-tron ushers in welcome improvements to an already likeable and capable large luxury SUV.
But it is also feeling dated compared to newer and fresher rivals like the BMW iX, isn’t as good to drive as the best, offers disappointing range for the size of the new battery, and prices are creeping up for what is essentially a half-decade-old EV.
The name change isn’t enough. What the Q8 e-tron really needs is a massive leap in its Vorsprung durch Technik in a rapidly evolving electrified landscape.
 Very good… but far from great.
It’s big, it’s bold and totally baller, but that’s kind of the point.
The Mercedes-Maybach GLS 600 might not win over many fans with its in-your-face design or its sky-high price tag, but there is definitely an appeal here.
Taking luxury to another level is no easy feat, especially in a Mercedes, but the attention to detail, lavish second row and butter-smooth V8 engine combine to turn the already-good GLS into this exquisite Maybach.
Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.