What's the difference?
Things that have had a name change AFTER they’ve become famous…
Okay… there’s Kanye West’s switch to Ye, Twitter’s rebranding to X and now this – the Audi Q8 e-tron.
As the brand’s first production EV, it used to be known simply as Audi e-tron. But that was confusing, because – Porsche Taycan-based GT and RS sports sedans aside – every electrified vehicle that the company has made before and since wears e-tron as a suffix.
Beyond new badging, the Q8 e-tron also brings a facelift and improvements underneath, to better challenge the BMW iX, Jaguar I-Pace and Mercedes EQC and EQE large electric SUVs, among others.
How does the Ingolstadt EV fare? Let’s find out.
The EQE is more than an important car for Mercedes. Not only is it the German titan’s latest electric offering, on all-new underpinnings, but it represents the very future of its passenger car range.
It adopts a completely new shape and design language, but it also puts its fastest foot forward, launching with the 53 AMG variant first in Australia, by the end of 2022.
We travelled to Europe to sample it for the first time ahead of its Australian arrival to find out what the future of Mercedes feels like, but also how its go-fast AMG division has managed to leave its mark on an electric car.
The Audi Q8 e-tron ushers in welcome improvements to an already likeable and capable large luxury SUV.
But it is also feeling dated compared to newer and fresher rivals like the BMW iX, isn’t as good to drive as the best, offers disappointing range for the size of the new battery, and prices are creeping up for what is essentially a half-decade-old EV.
The name change isn’t enough. What the Q8 e-tron really needs is a massive leap in its Vorsprung durch Technik in a rapidly evolving electrified landscape.
 Very good… but far from great.
In the wild new world of fully electric cars there isn’t really an ‘average’ of what to expect. If there was, I’m sure the EQE 53 would exceed it. Its electrification brings the ambiance of a luxury car, while its performance reminds you of what AMG is capable of.
There’s a bit of the mechanical engagement of AMG missing, a relatively small boot, and some won’t be sold on the function-over-form looks, but the EQE 53 is a pleasantly surprising look at the future of fast Mercedes.