What's the difference?
Things that have had a name change AFTER they’ve become famous…
Okay… there’s Kanye West’s switch to Ye, Twitter’s rebranding to X and now this – the Audi Q8 e-tron.
As the brand’s first production EV, it used to be known simply as Audi e-tron. But that was confusing, because – Porsche Taycan-based GT and RS sports sedans aside – every electrified vehicle that the company has made before and since wears e-tron as a suffix.
Beyond new badging, the Q8 e-tron also brings a facelift and improvements underneath, to better challenge the BMW iX, Jaguar I-Pace and Mercedes EQC and EQE large electric SUVs, among others.
How does the Ingolstadt EV fare? Let’s find out.
The SUV craze is such that high-riding wagons are increasingly being tasked with also doing the job of sports cars, despite the immutable laws of physics clearly working against them.
While the results have been mixed, Mercedes-AMG has some serious form in this area, so much so that it’s been confident enough to unleash the second-generation GLE63 S.
Yep, this large SUV is looking to do its best impersonation of a sports car, so we’re looking to find out if it’s a convincing Jekyll and Hyde. Read on.
The Audi Q8 e-tron ushers in welcome improvements to an already likeable and capable large luxury SUV.
But it is also feeling dated compared to newer and fresher rivals like the BMW iX, isn’t as good to drive as the best, offers disappointing range for the size of the new battery, and prices are creeping up for what is essentially a half-decade-old EV.
The name change isn’t enough. What the Q8 e-tron really needs is a massive leap in its Vorsprung durch Technik in a rapidly evolving electrified landscape.
 Very good… but far from great.
There’s little wonder the GLE63 S is back for a second go around, after  clearly putting the frighteners on the Audi RS Q8 and BMW’s X5 M Competition and X6 M Competition.
After all, it’s a large SUV that sacrifices little in the way of practicality (especially the wagon) in its pursuit of high performance.
And for that reason, we’re itching to go for another drive – with or without the family.
Note: CarsGuide attended this event as a guest of the manufacturer, with travel and meals provided.