What's the difference?
Things that have had a name change AFTER they’ve become famous…
Okay… there’s Kanye West’s switch to Ye, Twitter’s rebranding to X and now this – the Audi Q8 e-tron.
As the brand’s first production EV, it used to be known simply as Audi e-tron. But that was confusing, because – Porsche Taycan-based GT and RS sports sedans aside – every electrified vehicle that the company has made before and since wears e-tron as a suffix.
Beyond new badging, the Q8 e-tron also brings a facelift and improvements underneath, to better challenge the BMW iX, Jaguar I-Pace and Mercedes EQC and EQE large electric SUVs, among others.
How does the Ingolstadt EV fare? Let’s find out.
The EV revolution is bringing plenty of firsts, and this big electric behemoth is yet another one. Meet the EQS450, which Mercedes describes as its first "electric luxury full-size SUV with seven seats".
That is a bit of a mouthful though, right? So let’s shortcut that a bit, shall we?
What you really need to know is that this is one of the few proper seven-seat electric SUVs on sale in Australia, so it will — a little surprisingly — end up being compared with the increasingly premium Kia and its EV9 when it launches in November.
So what does this electric answer to a high-riding S-Class bring to the table? Well, lots of luxury, of course.
The Audi Q8 e-tron ushers in welcome improvements to an already likeable and capable large luxury SUV.
But it is also feeling dated compared to newer and fresher rivals like the BMW iX, isn’t as good to drive as the best, offers disappointing range for the size of the new battery, and prices are creeping up for what is essentially a half-decade-old EV.
The name change isn’t enough. What the Q8 e-tron really needs is a massive leap in its Vorsprung durch Technik in a rapidly evolving electrified landscape.
Very good… but far from great.
Does electrification enhance the seven-seat SUV experience? In the case of the EQS450, the answer is yes. Smoother, quieter and with plenty of easy-flowing power, the brand's family-focused luxury electric SUV behaves exactly as you might expect.
Note: CarsGuide attended this event as a guest of the manufacturer, with meals provided.
The Q8 e-tron looks smaller than it actually is, with the SUV wagon’s length/width/height/wheelbase numbers measuring in at 4915/1937/1633mm/2928mm, respectively.
The Sportback version is slightly lower at 1619mm.
You’ll need a keen eye to spot the difference between the old e-tron and new Q8 e-tron, with almost all of the visual changes reserved for the front end.
For starters, there’s a new, two-dimensional four-ring logo that looks larger and flatter than before, sitting within a sleeker and slimmer grille treatment that now takes in the restyled headlights. Along with the redesigned bumper, the effect serves to broaden the SUV’s stance.
The effect also suggests improved aerodynamics, aided by small air foils near the wheel arches and a fully-clad underbody section.
Otherwise, aside from the odd inclusion of the make-model name on the B-pillar and minor trim updates out back, the Q8 e-tron keeps the same, contemporary appearance of its predecessor. Which is no bad thing.
And there are even fewer changes inside.
It’s a handsome SUV, and one that’s not immediately recognisable as electric — especially given there are little exhaust-pipe-mirroring design flourishes at the rear which make you look twice.
Aussie-spec cars get the AMG exterior treatment, which includes AMG alloys, aluminium-look side steps and the power-domed bonnet, but there's still nothing overly 'shouty' about the design, with the sleek, smooth body panels (accentuated by the hidden handles) making the EQS450 look smaller than it actually is.
Inside, it’s a super-comfy space to spend time, and the little fluffy pillows attached to the headrests should be standard in every car. The tech on offer is ample, too.
But it does all feel a little gigantic, with great swathes of wood panelling and massive screens, all of which make you feel bit like you’ve been shrunken down and are now living amongst the giants.
More than merely good enough.
Entry and egress are easy thanks to a lofty ride height and wide-opening doors. Once sat, you’ll discover Audi has not changed anything much inside compared to the old e-tron. Frankly, very little needed to.
You’ll still find a strikingly stylish and upmarket cabin offering sufficient space for five people, a commanding driving position, superbly supportive front seats that are a boon when long-distance driving, plenty of storage options, ample ventilation and suitably moody lighting.
While not the most modern dash on the market when contrasted to the vast ‘hyper’ screens of some rivals, the Q8 e-tron’s remains very architectural in appearance and presentation.
Trim and material quality are certainly up to brand expectations. Practicality remains a priority, with lots of storage areas within the dash, console and door cards.
There are no fewer than three screens – a 12.3-inch digital instrument cluster Audi calls 'Virtual Cockpit', a 10.1-inch central multimedia display with haptic feedback and an 8.6-inch unit for climate control.
While they may seem daunting at first, a little familiarisation means most users will find them easy to operate.
Kudos, too, to the super-clear markings in the instrumentation, as well as the very satisfying tactile sensations of using the quality switchgear and controls. Typical Audi thoroughness here.
The same applies to the Q8 e-tron’s roomy and pleasantly-presented back seat area, with intelligently designed seating offering a nicely angled backrest as well as supportive cushion.
Three people can fit across without too much pain, though two is better, as the folding centre armrest and other amenities like air vents and climate control systems can be better-accessed and enjoyed.
You can see, smell and feel where your money’s gone inside. This is a quiet, isolated and cocooning experience, whether cruising on the motorway or stuck in heavy urban traffic. As you’d expect from a luxury SUV.
About the only real jarring aspect are the $3500 virtual exterior mirrors, created to improve aero performance. Their door-mounted screens are set low, outside the natural visual eyeline of the driver, creating confusion and adding precious extra seconds of eyes not on the road ahead. They’re irritating to the point of frustration.
Otherwise, the Q8 e-tron gets the job done inside, with cargo capacity at a reasonable 569 litres in the SUV wagon and 528L in the Sportback. And there’s even a 62L tub in the frunk up front to store the cables that also come standard with the EV.
Audi interior and packaging expertise strikes again.
The EQS450 stretches 5136mm in length, 1965mm in width and 1718mm in height. That's about the size of a Nissan Patrol and long enough to make it a proper seven-seater.
The middle row can be adjusted forwards or backwards, and with the front seat set to my 175cm driving position, I found I had ample head and knee room to get comfortable.
USB-A charge points abound, and there's wireless device charging, and because of the sheer size of the cabin, the storage options are plentiful. The central bin between the front seats, for example, seems styled on the Grand Canyon.
In the third row, though, things get a little tighter, but it’s perfectly good for kids. My knees were touching the seat in front, however, and it still requires some acrobatics to climb into.
At the rear, with all three seats in place, you'll find 245L of room (measured to the ceiling), growing to a maximum 1030L with the third row flat. Stow the second row, and you'll find a maximum 2020L of storage space – which, and take my word for it – is plenty.
One small quirk, though. While the second row is electric, stowing away at the touch of a button, the third row isn't. That means, when it's flat, you have to climb into the boot to pull it back up, or attack it from the rear door. Either way, it's more awkward than it needs to be.
First thing’s first. The Q8 e-tron has very little in common with the existing Q8 petrol, diesel and SQ8 high-performance models.
These, along with the larger Q7, have internal combustion engines.
However, keep in mind all leverage variations of the same 'MLB Evo' architecture that first saw the light of day all the way back in 2015. So, no spring chickens here.
But as it currently also serves Bentley, Lamborghini and Porsche SUVs, we’re talking about a classy set of components, anyway. Plus, the pre-facelift model was only rolled out on the world market in 2019.
For now, only a single variant is here, known as the Q8 e-tron 55, meaning the previous, smaller-battery 50 and flagship SQ8 aren’t here yet. That will happen sometime during 2024.
As before, there’s the choice of a traditional SUV wagon or more-popular BMW X6-style Sportback SUV coupe.
Prices start at $153,900 (all prices are before on-road costs) for the former and $165,900 for the latter, and that’s a jump of nearly $8K and $9K respectively over their old e-tron-as-a-noun-rather-than-an-adjective predecessors.
At least the Q8 e-tron is well equipped.
On the safety front, you’ll find about 40 driver assistance systems, backed up by a plethora of cameras, radar sensors and ultrasonic sensors to help keep the SUV as secure as possible.
These include a 360-degree camera system, adaptive cruise control, lane-support systems, rear cross-traffic assist and Autonomous Emergency Braking (AEB).
More on safety further down below.
All models also include adaptive air suspension with a variable ride height range of 76mm, a drive-mode selector that switches between normal and sport settings, LED headlights with auto high beams, keyless entry/start, front and rear climate control, heated and powered front seats and adjustable regenerative braking paddles on the steering wheel.
There's also a head-up display, three digital screens including electronic instrumentation and a central touchscreen with haptic feedback, satellite navigation, Android Auto, wireless Apple CarPlay, digital radio, wireless smartphone charging, four USB-C ports, an electric tailgate with gesture control, roof rails and 20-inch alloy wheels – with a space-saver spare wheel to boot.
Plus, an undisclosed number of Launch Edition SUVs from $165,900 are also available, adding Audi’s S line exterior styling touches, 21-inch wheels, sports front seats, a racier steering wheel, electric steering column adjustment and more.
Note that the base Q8 e-tron 55 does not include leather upholstery (it’s synthetic material instead) or a sunroof as standard.
Pricing and spec, then, are generally in-line with the luxury Euro EV SUV competition, which is to say, a bit on the exxy side.
Let’s check out the changes.
Arguably the biggest hurdle the EQS450 has to clear is its asking price, which is a considerable $194,900, before on-road costs.
Inside, you'll find leather seats and trim, a big 12.8-inch central display (and a head-up display), a 12.3-inch digital instrument display, a Burmester sound system with 15 speakers, a panoramic sunroof and cooling and heating in the front seats.
Outside, there are 21-inch alloys, flush-fitting door handles, illuminated running boards and LED lighting, which Benz calls 'Digital Lighting', and offers 1.3m pixels of light per headlight.
Tech-overload alert. As per its predecessor, the Q8 e-tron 55 continues with two electric motors – one on each axle – for ‘quattro’ all-wheel drive.
Upgraded internals are said to improve efficiency substantially. Both are induction/asynchronous motors, mated to a single-gear two-stage ratio planetary transmission.
In the 55 model, the dual-motor set-up delivers a combined 300kW of power and 664Nm of torque, for a healthy 0-100km/h sprint-time of 5.6 seconds, on the way to a 200km/h top speed.
That’s impressive, given the lightest Q8 e-tron 55 tips the scales from 2595kg. That said, the Audi’s power-to-weight ratio is an equally strong 116kg/tonne.
Other updates include more direct steering, stiffer front suspension and retuned chassis controls.
Suspension is a five-link arrangement all-around, with adaptive air suspension featuring an electronically controlled with continuously variable adaptive damping system.
There are two electric motors delivering the driving power, one at the front axle and one at the rear, which will deliver a combined 265kW and 800Nm, fed through a single-speed transmission and with all four wheels being powered.
That's enough for a sprint to 100km/h of 6.0 seconds.
The good news is that the lithium-ion battery pack size rises from 95kWh to 114kWh, and is accompanied by faster DC charging capability, due to a jump from 150kW to 170kW.
While far from the class best, this cuts down charging times by a considerable margin.
The claimed driving range is 454km, while average consumption is a disappointing 25.6kWh/100km. The Q8 e-tron’s trip computer during our run in it recorded a mid-to-high 20s readout, by the way.
There's a huge 107.8kWh on board here, but the EQS450's driving range is a less impressive 483km. Maybe something to do with the 2918kg weight of this big SUV.
Don't get me wrong, 483km is plenty to cover almost anyone's weekly commute (and then some), but early promises had pointed to a range of more like 600km.
When it comes time to plug in, you'll find the EQS450 is set up for 200kW DC fast charging, which should see you go from 10 to 80 percent charged in just 31 minutes.
Home charging is, of course, a slower proposition. A three-phase 11kW supply should take 10 hours, while a 7.0kW wallbox will be slower again, and more like 15 hours.
For decades, Audi used the advertising tagline ‘Vorsprung durch Technik’ – which means Progress through Technology in its native German – to highlight how advanced its vehicles are.
So, how has the Q8 e-tron advanced over its predecessor?
Right from the get-go, there’s so much to dig about the electric Audi SUV, especially if you’re new to luxury EVs.
To start with, it’s as quiet as you’d expect, even by luxury brand standards. As the Audi accelerates, the sense of momentum is somewhat masked by how refined and civilised your progress is.
Watch that, though. You could get a speeding fine more easily than you expect!
Anyway, with 664Nm of torque coming on instantly, there’s certainly no shortage of it, backed up by enough muscle for effortless and instantaneous overtaking. This sort of motoring can become highly addictive.
Similarly, a low centre of gravity, combined with a beautifully modulated electric power steering and the quattro AWD set-up, provides pleasing agility combined with reassuring roadholding. Even when you’re pressing on, the Q8 e-tron corners and grip with confidence and control.
So far, so good. Especially considering the air suspension is further cushioning your sense of speed, with excellent bump absorption for an isolated ride.
That’s on the standard 20-inch alloys spec. Riding on the larger wheels, there is a bit more firmness, as well as some road-noise intrusion.
Plus, it doesn’t take long to realise the Q8 e-tron is a very heavy vehicle. Though undeniably quick and athletic, changing directions in a hurry means that the SUV can feel a bit unwieldy.
Throttle response at higher velocities can seem a little muted and, over certain crests and humps when travelling fast, there is a sense that the driver really needs to have their wits about them.
Best to take it a bit easier, then, and enjoy the serenity the Audi EV SUV delivers in more typical and restrained travelling scenarios.
There is so much that the Q8 e-tron brings, and driving it normally really does reveal a sophisticated, comfortable, dependable and high-quality grand-touring experience.
Push a bit harder, though, and some cracks show up.
The drive experience is, well, unremarkable. But I don’t want that to sound negative, because that's not how it's intended.
The EQS450 SUV does exactly what you expect a circa-three-tonne, premium electric SUV to do, and it does it all well.
It's powerful enough without being exhilarating, comfortable enough, and laden with enough tech to satisfy almost anyone.
It's just that it also doesn't exactly ignite the senses. But the question must be asked, what seven-seat family-focused SUV does? Few, if any.
So, surely the real test is if electrification has improved the formula here, and I'd argue that it definitely has.
For one, the EQS450 is properly whisper-quiet in the cabin, with Benz employing multiple sound-deadening techniques at once to lock out road noise. And with no pesky engine to interfere, the cabin is about as serene as they come.
The power delivery is predictably smooth and easy, too. There is no headline-stealing acceleration figure here, but the power is potent and plentiful, and more than enough for any real-world situation you might encounter.
The ride, too, is commendable. Aided by Mercedes' air suspension, it glides over all but the most broken road surfaces. And it is fitted with rear-axle steering, which really does cut down a turning circle that would otherwise surely resemble that of a cruise ship.
It feels heavy at times, though, and even the most high-tech suspension can't eliminate body roll entirely through tighter corners (physics and all that).
But unless you're really pushing – and why would you be – the cabin is calm, comfortable and cosseting.
So, exciting? Not really. But comfortable and calming, which are probably the traits its owners will value much higher.
Tested way back in 2019 but updated in September, 2023, the e-tron/Q8 e-tron range scored a maximum five-star ANCAP crash-test rating.
There is no shortage of safety equipment – with passive and active, driver-assist-heavy technologies designed to avoid an accident, with full surround-view cameras also providing an extra level of security.
Standard kit includes Audi’s 'Pre-Sense front' and 'Pre-Sense rear', offering AEB, cross-traffic alert and active lane-keep assistance tech, as well as adaptive cruise control with full stop/go, eight airbags (dual front as well as side and curtain airbags for all outboard occupants), hill-descent control, anti-lock brakes, electronic brake-force distribution, brake-assist, electronic stability control, traction control and tyre pressure monitors.
The AEB system can detect pedestrians and cyclists between 10km/h and 85km/h, and even at night, while for other motor vehicles that increases to 250km/h (an upper velocity more relevant for the coming SQ8 e-tron). The active lane warning operations is from 65-250km/h.
Both outboard rear seats feature ISOFIX child-seat latches, along with three top tethers for straps.
The EQS450 SUV is yet to be ANCAP crash tested, but you can expect an extensive suite of active safety equipment, including AEB with pedestrian and cyclist detection and junction assist, adaptive cruise control, active lane keep assist, lane change assist and steering assist, traffic sign recognition and eight airbags.
Audi provides a five-year/unlimited kilometre warranty as well as six-years’ worth of free roadside assistance, which is nothing unusual these days, while the battery warranty is eight years or 160,000km.
The first six years of scheduled servicing is free, too. Intervals are every two years/30,000km (whichever comes first).
Plus, owners also receive six years of complimentary access to Chargefox’s network.
The Mercedes EQS450 is covered by Mercedes-Benz's five-year, unlimited-kilometre warranty, with servicing required every 12 months or 25,000km.
You can prepay your service costs, coming in at $2350 for three years, $3695 for four years or $4280 for five years.
The battery its covered for eight years or 160,000km.