Audi Q8 E-Tron vs Lamborghini Urus

What's the difference?

Things that have had a name change AFTER they’ve become famous…

Okay… there’s Kanye West’s switch to Ye, Twitter’s rebranding to X and now this – the Audi Q8 e-tron.

As the brand’s first production EV, it used to be known simply as Audi e-tron. But that was confusing, because – Porsche Taycan-based GT and RS sports sedans aside ­– every electrified vehicle that the company has made before and since wears e-tron as a suffix.

Beyond new badging, the Q8 e-tron also brings a facelift and improvements underneath, to better challenge the BMW iX, Jaguar I-Pace and Mercedes EQC and EQE large electric SUVs, among others.

How does the Ingolstadt EV fare? Let’s find out.

Lamborghini is famous for making glamorous supercars whose pilots seem so carefree they don’t appear to need a boot, or back seats, or even families.

They don’t even seem to mind them being so low they have to get in and out on all fours – well that’s how I need to do it, anyway.

Yup, Lamborghini is famous for these exotic race cars for the road… not SUVs.

But it will be, I know it. 

I know, because the new Lamborghini Urus came to stay with my family and we torture tested it, not on the track or off-road, but in the 'burbs doing the shopping, the school drop-offs, braving multi-storey car parks and the potholed roads daily.

While I never like to give the game away this early in a review, I need to say the Urus is astounding. This is truly a super SUV that is every bit as Lamborghini as I hoped, but with a big difference – you can live with it.

Here’s why.