What's the difference?
Things that have had a name change AFTER they’ve become famous…
Okay… there’s Kanye West’s switch to Ye, Twitter’s rebranding to X and now this – the Audi Q8 e-tron.
As the brand’s first production EV, it used to be known simply as Audi e-tron. But that was confusing, because – Porsche Taycan-based GT and RS sports sedans aside – every electrified vehicle that the company has made before and since wears e-tron as a suffix.
Beyond new badging, the Q8 e-tron also brings a facelift and improvements underneath, to better challenge the BMW iX, Jaguar I-Pace and Mercedes EQC and EQE large electric SUVs, among others.
How does the Ingolstadt EV fare? Let’s find out.
As far as vehicle niches go, this is pretty niche. The Mercedes-Benz EQV is Australia’s first premium electric seven-seat commercial vehicle-based people mover.
The EQV falls under Benz’s electric ‘EQ’ banner and is based on the Vito van platform, but adapted to house an all-electric powertrain.
However, unlike the popular EQA small SUV or recently launched EQB, don’t expect to see too many EQVs on the roads.
It is likely to appeal to airport transfer operators, hotels and other corporate customers that need to ferry multiple people around in comfort.
But given the kilometres those airport limo drivers can clock up in a day, is an EV capable of doing the job? And will these buyers be happy to fork out more than $150,000 for the privilege?
The Audi Q8 e-tron ushers in welcome improvements to an already likeable and capable large luxury SUV.
But it is also feeling dated compared to newer and fresher rivals like the BMW iX, isn’t as good to drive as the best, offers disappointing range for the size of the new battery, and prices are creeping up for what is essentially a half-decade-old EV.
The name change isn’t enough. What the Q8 e-tron really needs is a massive leap in its Vorsprung durch Technik in a rapidly evolving electrified landscape.
 Very good… but far from great.
The EQV is indeed a curious offering. The driving range is decent, but not outstanding, and depending on what you’re using it for, it could be a savvy investment. Especially if you charge using solar power. You’ll also save on servicing costs. But if you’re a limo operator, it really will depend how many kilometres you’re going to do each day. A V-Class might suffice.
Either way it’s great that Benz is giving buyers electric options in a variety of body styles and segments - an SUV simply won’t suit everyone.
If you can live with that ride quality and have the deep pockets for an EQV, there’s more than enough to like. But I suspect there won’t be many of you.