What's the difference?
Things that have had a name change AFTER they’ve become famous…
Okay… there’s Kanye West’s switch to Ye, Twitter’s rebranding to X and now this – the Audi Q8 e-tron.
As the brand’s first production EV, it used to be known simply as Audi e-tron. But that was confusing, because – Porsche Taycan-based GT and RS sports sedans aside – every electrified vehicle that the company has made before and since wears e-tron as a suffix.
Beyond new badging, the Q8 e-tron also brings a facelift and improvements underneath, to better challenge the BMW iX, Jaguar I-Pace and Mercedes EQC and EQE large electric SUVs, among others.
How does the Ingolstadt EV fare? Let’s find out.
Well into its second generation, the Mercedes-Benz GLE remains a key player in the luxury large SUV space.
Though it lags well behind the BMW X5 in terms of sales, by about half in fact, the GLE still aims to exude status and luxury, helped by a facelift in 2023.
In its category, there are however plenty of badges with the power to lure buyers away: Audi, Porsche and Range Rover. Even non-Euros like Genesis and Lexus.
Despite the facelift, the category is moving on with big screens and more tech, where the GLE still has to rely on some traditional charm to win over wallets - especially in our big diesel ‘450d’ guise.
A week behind the wheel around and out of the city should reveal whether the GLE still has a strong-enough USP in 2025.
The Audi Q8 e-tron ushers in welcome improvements to an already likeable and capable large luxury SUV.
But it is also feeling dated compared to newer and fresher rivals like the BMW iX, isn’t as good to drive as the best, offers disappointing range for the size of the new battery, and prices are creeping up for what is essentially a half-decade-old EV.
The name change isn’t enough. What the Q8 e-tron really needs is a massive leap in its Vorsprung durch Technik in a rapidly evolving electrified landscape.
 Very good… but far from great.
If you can get past the relatively steep asking price, the design appeals to you, and its slightly last-gen ergonomics work for you, then there’s a lot to like about the GLE. It’s a big, capable and comfortable cruiser, but given there are cheaper and more efficient options around, it would be a decision of the heart rather than the head.