What's the difference?
Things that have had a name change AFTER they’ve become famous…
Okay… there’s Kanye West’s switch to Ye, Twitter’s rebranding to X and now this – the Audi Q8 e-tron.
As the brand’s first production EV, it used to be known simply as Audi e-tron. But that was confusing, because – Porsche Taycan-based GT and RS sports sedans aside – every electrified vehicle that the company has made before and since wears e-tron as a suffix.
Beyond new badging, the Q8 e-tron also brings a facelift and improvements underneath, to better challenge the BMW iX, Jaguar I-Pace and Mercedes EQC and EQE large electric SUVs, among others.
How does the Ingolstadt EV fare? Let’s find out.
With the hugely anticipated Toyota LandCruiser 300 Series now in showrooms, the time has come for Lexus to show off its own riff on the LC300 theme. But don’t be fooled by the LandCruiser connection, the new Lexus LX models, while perfectly equipped to tackle bush tracks, are aimed at the cashed-up urbanite who appreciates an SUV with the absolute lot.
It's been almost a decade-and-a-half since the last new Lexus LX model, and in that time, the global demand for the SUV concept has gone from strength to strength, playing into Lexus’ hands somewhat. But that doesn’t mean this clean-sheet design has ignored some innovative technologies or creative design and packaging.
The new LX range covers plenty of price territory, and can be configured to handle a huge range of user profiles. And while it remains an expensive vehicle by Australian standards, there’s no doubt that it will be taken seriously by those with the means and the need for a huge SUV with the potential for serious off-road use.
In fact, the ability to cover rough terrain in supreme comfort and without sacrificing anything in the way of creature comforts, suggests that Australia (and its hordes of recreational four-wheel drivers) was never the market Lexus had in mind for the new LX. Instead, think Middle East and North America and you’re probably getting closer to the well-head of LX inspiration.
As well as a new mechanical platform, this LX also introduces a pair of new trim levels; the F-Sport and the Ultra Luxury specification.
The Audi Q8 e-tron ushers in welcome improvements to an already likeable and capable large luxury SUV.
But it is also feeling dated compared to newer and fresher rivals like the BMW iX, isn’t as good to drive as the best, offers disappointing range for the size of the new battery, and prices are creeping up for what is essentially a half-decade-old EV.
The name change isn’t enough. What the Q8 e-tron really needs is a massive leap in its Vorsprung durch Technik in a rapidly evolving electrified landscape.
Very good… but far from great.
There's absolutely no doubting the new LX's off-road credentials, nor the fact that it takes luxury SUVs to new heights in the four-seat Ultra Luxury model. Do you need a massaging chair and a foot-stool to get to your camping site? Probably not, but globally, there's a distinct market for that sort of decadence.
Closer to the other end of the LX line-up, however, there's a fair bit of cross-over in price and luxury terms with the Lexus' close cousin, the Toyota LandCruiser 300 Series. That suggests there might be a LandCruiser that will do the same job for a little less money and, if that's the case, then the LX loses a little relevance, particularly the petrol-engined version here in Australia. Until, that is, you take into account buyers for whom the Lexus badge infers the bank-vault solidity and prestige that the brand has worked so hard to establish. Which is another way of saying; it all comes down to where you stand on the politics of envy.
Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.