What's the difference?
Things that have had a name change AFTER they’ve become famous…
Okay… there’s Kanye West’s switch to Ye, Twitter’s rebranding to X and now this – the Audi Q8 e-tron.
As the brand’s first production EV, it used to be known simply as Audi e-tron. But that was confusing, because – Porsche Taycan-based GT and RS sports sedans aside – every electrified vehicle that the company has made before and since wears e-tron as a suffix.
Beyond new badging, the Q8 e-tron also brings a facelift and improvements underneath, to better challenge the BMW iX, Jaguar I-Pace and Mercedes EQC and EQE large electric SUVs, among others.
How does the Ingolstadt EV fare? Let’s find out.
The Mercedes-Benz EQS is a car faced with multiple momentous responsibilities.
Not only is it the latest purely electric offering from Mercedes-Benz, but it also has to represent the future of the historic S-Class limousine, and in the AMG-spiced 53 trim we’re reviewing, it has to represent the future of the brand’s driving experience, too.
So can this oddly-shaped EV really take it all on and succeed? Read on to find out.
The Audi Q8 e-tron ushers in welcome improvements to an already likeable and capable large luxury SUV.
But it is also feeling dated compared to newer and fresher rivals like the BMW iX, isn’t as good to drive as the best, offers disappointing range for the size of the new battery, and prices are creeping up for what is essentially a half-decade-old EV.
The name change isn’t enough. What the Q8 e-tron really needs is a massive leap in its Vorsprung durch Technik in a rapidly evolving electrified landscape.
Very good… but far from great.
It’s unquestionably fast, certainly luxurious, but I’ll be honest, I don’t think the EQS is going to be for everyone. The styling will be challenging for some and the glittery interior tech offering might be a bit much, even for the more rusted-on Benz traditionalists.
Then again, shouldn't an electrified flagship be all about challenging the status quo, trying new ideas, and bringing new fans to the brand? If anything, I think that might be what the EQS does best.
The Q8 e-tron looks smaller than it actually is, with the SUV wagon’s length/width/height/wheelbase numbers measuring in at 4915/1937/1633mm/2928mm, respectively.
The Sportback version is slightly lower at 1619mm.
You’ll need a keen eye to spot the difference between the old e-tron and new Q8 e-tron, with almost all of the visual changes reserved for the front end.
For starters, there’s a new, two-dimensional four-ring logo that looks larger and flatter than before, sitting within a sleeker and slimmer grille treatment that now takes in the restyled headlights. Along with the redesigned bumper, the effect serves to broaden the SUV’s stance.
The effect also suggests improved aerodynamics, aided by small air foils near the wheel arches and a fully-clad underbody section.
Otherwise, aside from the odd inclusion of the make-model name on the B-pillar and minor trim updates out back, the Q8 e-tron keeps the same, contemporary appearance of its predecessor. Which is no bad thing.
And there are even fewer changes inside.
We’re going to start with design, because from the outset it is a topic which simply must be addressed.
Mercedes has flipped the script when it comes to its next-generation design language worn by its dedicated range of ‘EQ’ electric cars. It follows a trend we’re seeing across the industry of larger, more amorphous vehicles which need the space to accommodate batteries, but also the aerodynamic traits to extend driving range and keep energy efficiency as high as possible.
The issue when it comes to the EQS is it essentially puts the iconic S-Class shape, refined over generations, in the bin, and replaces it with something a bit more challenging to the eye.
Gone are the angles, louvres, and deeply three-dimensional grilles, replaced by sleek rounded edges, wheels which reach to the very edges of the chassis, a blank, almost plasticky grille and a more liftback-like profile than one of a traditional sedan.
You’d better get used to it, too, because the smaller EQE is near identical in shape, a trend which will no doubt continue across other EQ models.
It’s the finer details that add character, particularly for the 53 with its AMG-leanings. The lack of shapeliness down the side makes the massive 22-inch wheels stand out more, and the rear three-quarter might be this car’s best angle, with a colour-matching spoiler flicking up off the small bootlid, and delicate badgework illustrating this car’s place in the world. Our car, which appeared in a silver shade timeless on Mercedes-Benz models, made the black AMG highlights on the front and rear bumpers shine, and some of the usual Benz shape is claimed back through the EQS’s LED light profile, both at the front and rear.
There’s no doubt it’s a step into the future, and an overall shape which is a marriage of both form and function. While looks are always subjective, I still think it may be a hard sell, even to some of the most committed fans of Mercedes design.
More than merely good enough.
Entry and egress are easy thanks to a lofty ride height and wide-opening doors. Once sat, you’ll discover Audi has not changed anything much inside compared to the old e-tron. Frankly, very little needed to.
You’ll still find a strikingly stylish and upmarket cabin offering sufficient space for five people, a commanding driving position, superbly supportive front seats that are a boon when long-distance driving, plenty of storage options, ample ventilation and suitably moody lighting.
While not the most modern dash on the market when contrasted to the vast ‘hyper’ screens of some rivals, the Q8 e-tron’s remains very architectural in appearance and presentation.
Trim and material quality are certainly up to brand expectations. Practicality remains a priority, with lots of storage areas within the dash, console and door cards.
There are no fewer than three screens – a 12.3-inch digital instrument cluster Audi calls 'Virtual Cockpit', a 10.1-inch central multimedia display with haptic feedback and an 8.6-inch unit for climate control.
While they may seem daunting at first, a little familiarisation means most users will find them easy to operate.
Kudos, too, to the super-clear markings in the instrumentation, as well as the very satisfying tactile sensations of using the quality switchgear and controls. Typical Audi thoroughness here.
The same applies to the Q8 e-tron’s roomy and pleasantly-presented back seat area, with intelligently designed seating offering a nicely angled backrest as well as supportive cushion.
Three people can fit across without too much pain, though two is better, as the folding centre armrest and other amenities like air vents and climate control systems can be better-accessed and enjoyed.
You can see, smell and feel where your money’s gone inside. This is a quiet, isolated and cocooning experience, whether cruising on the motorway or stuck in heavy urban traffic. As you’d expect from a luxury SUV.
About the only real jarring aspect are the $3500 virtual exterior mirrors, created to improve aero performance. Their door-mounted screens are set low, outside the natural visual eyeline of the driver, creating confusion and adding precious extra seconds of eyes not on the road ahead. They’re irritating to the point of frustration.
Otherwise, the Q8 e-tron gets the job done inside, with cargo capacity at a reasonable 569 litres in the SUV wagon and 528L in the Sportback. And there’s even a 62L tub in the frunk up front to store the cables that also come standard with the EV.
Audi interior and packaging expertise strikes again.
The EQS is enormous, so it’s a good thing there’s huge amounts of interior space, even for what is ostensibly an S-Class, and with its bespoke electrified underpinnings, it also scores the kinds of innovations we like to see from electric cars.
These include things like a huge cutaway under the floating dash for extra storage, which the brand has seen fit to add elastic tie-downs so your objects don’t go flying in corners!
Storage up front is otherwise excellent with decent bins in the doors with height-limited sections for bottles, a flip open tray which houses the wireless charger and a set of fold-away bottle holders, and split-opening armrest console box which is deep and features yet another set of USB-C outlets.
Adjustability is great for front passengers, but ergonomically I found something a little weird about the digital dash. For me to rest my arms and hold the wheel, I had to set it so low the top of the wheel obscured the instruments, and if I set it high enough to see the full cluster, to comfortably hold the wheel my elbows would need to float above the armrests. Weird.
It doesn’t end there for the entirely touch-based controls either. While the (admittedly very cool-looking) wheel is packed full of buttons and touch sliders, they require near-surgical precision to operate with your thumbs, distracting while you’re driving, and the enormous centre screen’s main drawback is the fact CarPlay, for example, was not designed for the buttons and functions on the far left to be a metre away from where the driver’s hand is. Again, it’s distracting to have to lean out of your seat to hit the ‘back’ button on most context menus.
I would like to tell you at this point the Mercedes-Benz menus are mercifully simple to aid you with such an overwhelming system, but this isn’t true either. For some reason, there’s a ‘vehicle settings’ menu accessed easily through the main panel, or another menu with a separate set of key functions activated by a car-shaped shortcut button on the floating console. Why? Why aren’t these menus the same? I discovered this in my attempts to use the ‘raise vehicle’ function when faced with a steep driveway. You’re going to need to use this function often in a car measuring over 5.2 metres long, so hiding it in a confusing menu is an interesting choice.
The back seat is where the EQS should shine, and in terms of space it’s stellar. I can barely touch the seat in front of me when set to my own (182cm tall) driving position. It comes with some soft pillows which attach to the headrests, the sunroof extends back there nicely while not impeding on the great headroom, and the lavish trims all continue into the doors and seat bases, too.
The drop-down armrest has a trick pop-out bottle holder in it, and there are a further two on the doors. Amenity-wise rear passengers score four adjustable air vents with two climate zones adjusted via their own touch-panel, but I was interested to see there was a lack of screens back there.
This is particularly notable as most S-Classes are bought to be driven in rather than to drive, and the screens are so much in the front, I was expecting a matching offering for rear travellers. Not so.
You also can’t adjust the rear seats at all, and unlike some EVs coming out in this space, there’s no recliner mode for the full business-class experience.
The boot is much larger than in the smaller EQE, with the EQS making use of its extended dimensions nicely. The floor is fully flat, and has a secret compartment underneath for the storage of both your included Type 2 to Type 2 public AC charging cable, and Type 2 to wall-socket converter for garage charging.
With a total space of 580 litres, the EQS comfortably consumed our entire CarsGuide luggage set with space to spare.
First thing’s first. The Q8 e-tron has very little in common with the existing Q8 petrol, diesel and SQ8 high-performance models.
These, along with the larger Q7, have internal combustion engines.
However, keep in mind all leverage variations of the same 'MLB Evo' architecture that first saw the light of day all the way back in 2015. So, no spring chickens here.
But as it currently also serves Bentley, Lamborghini and Porsche SUVs, we’re talking about a classy set of components, anyway. Plus, the pre-facelift model was only rolled out on the world market in 2019.
For now, only a single variant is here, known as the Q8 e-tron 55, meaning the previous, smaller-battery 50 and flagship SQ8 aren’t here yet. That will happen sometime during 2024.
As before, there’s the choice of a traditional SUV wagon or more-popular BMW X6-style Sportback SUV coupe.
Prices start at $153,900 (all prices are before on-road costs) for the former and $165,900 for the latter, and that’s a jump of nearly $8K and $9K respectively over their old e-tron-as-a-noun-rather-than-an-adjective predecessors.
At least the Q8 e-tron is well equipped.
On the safety front, you’ll find about 40 driver assistance systems, backed up by a plethora of cameras, radar sensors and ultrasonic sensors to help keep the SUV as secure as possible.
These include a 360-degree camera system, adaptive cruise control, lane-support systems, rear cross-traffic assist and Autonomous Emergency Braking (AEB).
More on safety further down below.
All models also include adaptive air suspension with a variable ride height range of 76mm, a drive-mode selector that switches between normal and sport settings, LED headlights with auto high beams, keyless entry/start, front and rear climate control, heated and powered front seats and adjustable regenerative braking paddles on the steering wheel.
There's also a head-up display, three digital screens including electronic instrumentation and a central touchscreen with haptic feedback, satellite navigation, Android Auto, wireless Apple CarPlay, digital radio, wireless smartphone charging, four USB-C ports, an electric tailgate with gesture control, roof rails and 20-inch alloy wheels – with a space-saver spare wheel to boot.
Plus, an undisclosed number of Launch Edition SUVs from $165,900 are also available, adding Audi’s S line exterior styling touches, 21-inch wheels, sports front seats, a racier steering wheel, electric steering column adjustment and more.
Note that the base Q8 e-tron 55 does not include leather upholstery (it’s synthetic material instead) or a sunroof as standard.
Pricing and spec, then, are generally in-line with the luxury Euro EV SUV competition, which is to say, a bit on the exxy side.
Let’s check out the changes.
At a whopping $328,400 before you start ticking options boxes or apply the necessary on-road costs, the EQS 53 is at the pointy end of the price scale, even for an electric car.
Dig a little deeper though, and there are some surprises. For example; this top-spec EQS still manages to be more affordable than the top-spec combustion S-Class ($335,100) and when compared to its rival from Porsche, the Taycan Turbo S ($351,000), it comes out with a cost-advantage.
It is significantly more expensive than BMW’s electric flagship, the upcoming i7 sedan, which starts at $297,900 before on-roads for the xDrive60.
Still, falling between BMW’s core EV offering and the Porsche Taycan is a fitting sweet-spot for our Mercedes EQS.
Equipment is out-of-this world, with the EQS not only having ridiculous performance figures we’ll talk about later, but also standard four-wheel steer, all-wheel drive, adaptive suspension, full leather interior trim with multi-way adjust for the front seats, complete with heating, cooling, and several message programs.
It also has the (again, completely over-the-top) 1.4-meter long MBUX ‘Hyperscreen’, which is made up of two large screens for the instrument cluster and passenger touchscreen, as well as an enormous centre panel for the climate and multimedia functions, wireless Apple CarPlay and Android Auto connectivity with matching wireless phone charging bay, augmented reality sat-nav, a panoramic sunroof, LED headlights, LED interior lights with selectable RGB settings, and an auto tailgate.
Enough stuff for you? Wait! Says Mercedes, there’s more! The Dynamic Plus package ($7690) boosts performance even more and adds an extended cooling system and launch mode, an aesthetic Night Package ($3990) which adds mainly black and chrome trim pieces as well as 22-inch wheels, ceramic composite brake package ($9990), augmented reality head-up system ($2690) and a wall box home charger ($1450).
Plenty for buyers to work with then. For now though, they’ll only be able to choose the top-spec AMG-tinged 53 version, as lower grades are yet to arrive in Australia. It will be the same for the smaller but near-identically specified EQE 53 when it arrives in Australia, so the message is pay big or go home to get on the latest EQ tech early.
Tech-overload alert. As per its predecessor, the Q8 e-tron 55 continues with two electric motors – one on each axle – for ‘quattro’ all-wheel drive.
Upgraded internals are said to improve efficiency substantially. Both are induction/asynchronous motors, mated to a single-gear two-stage ratio planetary transmission.
In the 55 model, the dual-motor set-up delivers a combined 300kW of power and 664Nm of torque, for a healthy 0-100km/h sprint-time of 5.6 seconds, on the way to a 200km/h top speed.
That’s impressive, given the lightest Q8 e-tron 55 tips the scales from 2595kg. That said, the Audi’s power-to-weight ratio is an equally strong 116kg/tonne.
Other updates include more direct steering, stiffer front suspension and retuned chassis controls.
Suspension is a five-link arrangement all-around, with adaptive air suspension featuring an electronically controlled with continuously variable adaptive damping system.
In the electric era, do performance figures matter? AMG would argue a resounding ‘yes’ although I would argue the art for premium automakers like Mercedes is now in producing suspension setups that can handle the weight of batteries.
Regardless, the EQS has a dual-motor setup, capable of providing a whopping 484kW/950Nm in its standard form, or an even more incredible 560kW/1020Nm with the Dynamic Plus package. Look, you’re spending over $328,000 already, what’s an extra $8k or so to put pretty much any other four-wheeled object in your rear-vision mirror? With the Dynamic Package, a sprint time of 3.4 seconds is… brutal.
The four-wheel drive system is necessary to keep all that power under control. While some enthusiasts may be turned-off by the four-wheel steer function, I’d read on to the driving section to see why it’s not only worth having (try turning a 5.2-meter long sedan around without it) but also not as intrusive as you think it’s going to be in the corners.
The good news is that the lithium-ion battery pack size rises from 95kWh to 114kWh, and is accompanied by faster DC charging capability, due to a jump from 150kW to 170kW.
While far from the class best, this cuts down charging times by a considerable margin.
The claimed driving range is 454km, while average consumption is a disappointing 25.6kWh/100km. The Q8 e-tron’s trip computer during our run in it recorded a mid-to-high 20s readout, by the way.
Even at the official energy consumption of 23kWh/100km, the EQS’ drivetrain is essentially the electric equivalent of wielding a massive V8 under the hood. It’s not by any measure impressive, but then, with 107.8kWh of lithium batteries under the floor, it’s perhaps impressive it’s not worse than an Audi e-tron, particularly since the EQS weighs in at nearly three tonnes.
The battery is one of the largest on the market in Australia, offering the EQS a driving range of 585km on the WLTP cycle. Very impressive.
On the charging front, the EQS can charge at up to 200kW on DC thanks to an advanced cooling system, and on AC charges at 11kW in its stock form or 22kW with an optional $2490 upgrade. Again, at $328k, why wouldn’t you want the best charging system you can get for so little extra?
You can also package in a Mercedes-Benz branded wallbox for your home garage, valued at $1450 before installation costs.
To give you an idea of charging times: Expect a little over two hours (from 10 per cent) on a common 50kW DC public charger, nearly ten hours from an 11kW AC public charger, and a number not even worth mentioning from a home wall socket.
For decades, Audi used the advertising tagline ‘Vorsprung durch Technik’ – which means Progress through Technology in its native German – to highlight how advanced its vehicles are.
So, how has the Q8 e-tron advanced over its predecessor?
Right from the get-go, there’s so much to dig about the electric Audi SUV, especially if you’re new to luxury EVs.
To start with, it’s as quiet as you’d expect, even by luxury brand standards. As the Audi accelerates, the sense of momentum is somewhat masked by how refined and civilised your progress is.
Watch that, though. You could get a speeding fine more easily than you expect!
Anyway, with 664Nm of torque coming on instantly, there’s certainly no shortage of it, backed up by enough muscle for effortless and instantaneous overtaking. This sort of motoring can become highly addictive.
Similarly, a low centre of gravity, combined with a beautifully modulated electric power steering and the quattro AWD set-up, provides pleasing agility combined with reassuring roadholding. Even when you’re pressing on, the Q8 e-tron corners and grip with confidence and control.
So far, so good. Especially considering the air suspension is further cushioning your sense of speed, with excellent bump absorption for an isolated ride.
That’s on the standard 20-inch alloys spec. Riding on the larger wheels, there is a bit more firmness, as well as some road-noise intrusion.
Plus, it doesn’t take long to realise the Q8 e-tron is a very heavy vehicle. Though undeniably quick and athletic, changing directions in a hurry means that the SUV can feel a bit unwieldy.
Throttle response at higher velocities can seem a little muted and, over certain crests and humps when travelling fast, there is a sense that the driver really needs to have their wits about them.
Best to take it a bit easier, then, and enjoy the serenity the Audi EV SUV delivers in more typical and restrained travelling scenarios.
There is so much that the Q8 e-tron brings, and driving it normally really does reveal a sophisticated, comfortable, dependable and high-quality grand-touring experience.
Push a bit harder, though, and some cracks show up.
The EQS is quite surreal to drive, and you’ll notice a whole bunch of odd things first.
Immediately the driving position will be surprising. It’s nothing like what a traditional sedan feels like. This is because you sit high in the EQS. This helps facilitate extra under-floor space for the batteries, but the way Benz puts it, this driving position is deliberately SUV-like to grant buyers the more desirable view of the road which they now (apparently) seek.
It has some oddities, as mentioned earlier, with the fixed digital instrument cluster, and the way the wheel can block it depending on your height, but on the whole I found visibility in the EQS to be pretty good, despite limitations out the distant rear window.
Sound-wise AMG has created a bespoke soundscape for its electric models, two soundscapes, in fact. One sounds like a facsimile of a distant, digitised, V8 (weird) while the other is a bit more sci-fi. I can’t decide which one I really like, but props to the brand for thinking of individual sounds for things like accelerating, regenerative braking, as well as turning the car off and on. There’s even a humming tone for when the car is idling.
AMG says “it doesn’t work without sound” and I suppose it does add some sort of feedback to the experience which would otherwise be missing. I’d rather have it than not I suppose is the take-away here.
The acceleration is completely over-the-top in Sport or Sport+, allowing you to move such a large vehicle forward in an almost comically quick fashion. It has the sudden urge of a Tesla, but with an element of grace that follows courtesy of the adaptive suspension which, not only settles the ride, but keeps the car comfortable.
It is the suspension though which sets cars like the EQS (and even rivals from BMW) apart from the likes of Tesla. The ride in the EQS is superb, befitting the heir apparent to the S-Class throne. It’s hard to find a ride so void of issues, particularly in the everyday Comfort drive-mode. It’s not just the fact I can’t complain about brutality from this car’s oversized 22-inch wheels, but also there has clearly been delicate work conducted to control the rebound, body-roll, and jiggle which can occur as a result of moving around a near-three-tonne chunk of aluminium, steel, lithium and leather at enthusiastic speeds.
This settled ride combines gloriously with the four-wheel steer system to make the EQS a keen corner carver, despite gravity constantly working against it.
I was surprised to find the four-wheel steer system to be pretty much identical in feel to the system also employed in the EQE and new C43, in that it is unobtrusive to the overall feel of the car, only helping to add a little extra turn-in to the corners when need be.
In a vehicle as long as the EQS it’s a bit more noticeable, and requires a moment of brain-adjustment, as the car (bizarrely) goes exactly where you point it, requiring no over- or under-adjustments, the grip from the enormously capable four-wheel drive system refusing to let any shift under sensible driving conditions.
So, it’s comfortable enough to be an S-Class, fast enough to be an AMG, but I must say there is something a bit clinical about how it attacks the road. Missing some of theAMG drama we’ve become so used to from the brand’s combustion range, perhaps?
Tested way back in 2019 but updated in September, 2023, the e-tron/Q8 e-tron range scored a maximum five-star ANCAP crash-test rating.
There is no shortage of safety equipment – with passive and active, driver-assist-heavy technologies designed to avoid an accident, with full surround-view cameras also providing an extra level of security.
Standard kit includes Audi’s 'Pre-Sense front' and 'Pre-Sense rear', offering AEB, cross-traffic alert and active lane-keep assistance tech, as well as adaptive cruise control with full stop/go, eight airbags (dual front as well as side and curtain airbags for all outboard occupants), hill-descent control, anti-lock brakes, electronic brake-force distribution, brake-assist, electronic stability control, traction control and tyre pressure monitors.
The AEB system can detect pedestrians and cyclists between 10km/h and 85km/h, and even at night, while for other motor vehicles that increases to 250km/h (an upper velocity more relevant for the coming SQ8 e-tron). The active lane warning operations is from 65-250km/h.
Both outboard rear seats feature ISOFIX child-seat latches, along with three top tethers for straps.
The S-Class has always been a safety leader, and it appears the EQS is no different.
On the active front expect Autobahn-speed auto emergency braking with pedestrian and cyclist detection, lane departure warning with lane keep assist, blind spot monitoring with rear cross traffic alert, traffic sign recognition and driver monitoring.
The Mercedes semi-autonomous adaptive cruise control suite is just as good (perhaps better in some areas like distance control) as the stuff from Tesla in my experience, and this car also had a notably comprehensive 360-degree parking camera which is brilliant enough to show you the top-down and full rear view cameras all in one screen.
The EQS is yet to be officially rated by our local crash authority, ANCAP, but it received a maximum five-star Euro NCAP safety rating in 2021.
Audi provides a five-year/unlimited kilometre warranty as well as six-years’ worth of free roadside assistance, which is nothing unusual these days, while the battery warranty is eight years or 160,000km.
The first six years of scheduled servicing is free, too. Intervals are every two years/30,000km (whichever comes first).
Plus, owners also receive six years of complimentary access to Chargefox’s network.
Like many electric cars, the warranty on the EQS is twofold. Firstly, there is the whole vehicle warranty, which from Mercedes-Benz is five years and unlimited kilometres, but the high-voltage battery is covered by a separate, and quite healthy, ten-year, 250,000km promise.
Benz throws in a three-year subscription to ChargeFox, offering owners free charging for the duration (to give you an idea, it cost me about $30 to charge the EQS to nearly full from 20 or so per cent).
Service intervals are surprisingly standard, at 12 months and 15,000km, and the EQS’ pre-paid service program is $1750 for three years, $2750 for four years, or $3250 for five-years, working out to about $650 a year. Far from the cheapest we’ve seen for an EV, but chump change for owners considering the up-front cost of this vehicle.