What's the difference?
Anybody who doubts that Hyundai is gunning for the number one in the world has rocks in their head. Big heavy ones. Korean companies do not settle for anything less than number one. The second-generation Genesis (our first taste here in the Antipodes as the gen-one had its steering wheel on the wrong side) is proof.
What's different about Hyundai's unstoppable rise is the way they're going about it. They've always done their own thing in Korea, reinventing themselves time and again when they strayed off the beaten path.
The Genesis is a gamble for a Korean company in foreign markets whose default setting for luxury is marked, Britain or Germany. If Hyundai gets the Genesis wrong there will be howls of derision, or at best patronising pats on the back - "Nice try, you'll get there one day". But if they get it right...
What’s the closest thing we have to a modern-day Holden Statesman/Caprice?
If, like General Motors, you obliterate Australia’s Own from existence altogether, you’re left with time-honoured rivals also made in this country, like the Ford Fairlane, Chrysler by Chrysler and Toyota’s Crown and Avalon.
But they’re also all in history’s dustbin (well, the American ones, anyway), leaving the humble Camry as the sole living nameplate with any connection to Australian manufacturing.
And since the Lexus ES is a close relative, we’re going to take a fresh look at the latest version, with a view of it as a bit of a survivor of a bygone era – where aspirational vehicles were created from normal family sedans.
Just like the Fairlane, Crown and of course, the Caprice.
Launched in mid 2018 but facelifted in 2021, we test the ultimate version of the seventh-generation ES, the 300h Sports Luxury – or SL, if we’re to make yet another tenuous connection to long-gone Holdens.
Let’s go!
The Genesis is not quite a match for cars twice its price but it makes you think what's possible. It doesn't have the dynamic brilliance of a BMW or the self-assured faultless execution of a Mercedes. Lexus ought to be worried, though - why would you have an LS when you could have this? The only answer is 'badge'.
The Genesis is an epoch-making car for the Korean manufacturer. As the company has got better, there are fewer excuses for overlooking it. While the Genesis is pitched into a shrinking market, it's not really meant for the average i30 buyer to buy, but to see.
It's bristling with tech and is not only a halo car but a shot across the bows of both Lexus and the Germans. Attached to that shot is a note: "We're coming for you." In other words, Hyundai got it right.
There’s no denying the Sport Luxury is imposing, spacious, plush, chock-full of kit, efficient, speedy and pleasingly relaxing up to a point.
But its interior is also dated and true ride comfort can be elusive beyond smooth roads for this top-of-the-line version to make the grade as a proper luxury sedan.
The ES 300h feels more like an aspirational Toyota than a Lexus for the (wealthier) masses, especially after recent triumphs like the latest NX and RX SUVs. The Camry DNA is difficult to disguise, as the amused strangers who sat in our test car uninvited thinking it was their Camry highlights.
Sure, the hybrid is no Chevy V8, but in many other ways, the Sport Luxury seems like the modern successor to the Holden Caprice experience.