What's the difference?
Anybody who doubts that Hyundai is gunning for the number one in the world has rocks in their head. Big heavy ones. Korean companies do not settle for anything less than number one. The second-generation Genesis (our first taste here in the Antipodes as the gen-one had its steering wheel on the wrong side) is proof.
What's different about Hyundai's unstoppable rise is the way they're going about it. They've always done their own thing in Korea, reinventing themselves time and again when they strayed off the beaten path.
The Genesis is a gamble for a Korean company in foreign markets whose default setting for luxury is marked, Britain or Germany. If Hyundai gets the Genesis wrong there will be howls of derision, or at best patronising pats on the back - "Nice try, you'll get there one day". But if they get it right...
The Infiniti Q50 Red Sport sedan really wants you to love it, and this latest version is doing its best to impress the heck out of you with its looks and features.
So much so that you'll take it home... and live with it, forever. And then there's that engine – armed with a formidable twin-turbo petrol V6, the Q50 Red Sport's outpowers all its rivals.
But then there's the BMW 340i which is not that much more expensive... and it's a BMW. And what about the Lexus IS 350? That's more like the Infiniti, but also more popular.
Oh, and don't forget that we when first met the Q50 Red Sport last year we didn't exactly get off on the right foot. The engine's formidable grunt seemed too much for the car to handle. Then there was the jiggly ride, and the steering wasn't great either unless you were in Sport + mode. It's all coming back now...
Perhaps the Q50 Red Sport had changed. This is the new one, and Infiniti had assured us it's a different car now.
Do we give it another chance? Of course, and we do, in a quick 48-hour test. So, has it changed? Is it better? Would we live with it forever?
The Genesis is not quite a match for cars twice its price but it makes you think what's possible. It doesn't have the dynamic brilliance of a BMW or the self-assured faultless execution of a Mercedes. Lexus ought to be worried, though - why would you have an LS when you could have this? The only answer is 'badge'.
The Genesis is an epoch-making car for the Korean manufacturer. As the company has got better, there are fewer excuses for overlooking it. While the Genesis is pitched into a shrinking market, it's not really meant for the average i30 buyer to buy, but to see.
It's bristling with tech and is not only a halo car but a shot across the bows of both Lexus and the Germans. Attached to that shot is a note: "We're coming for you." In other words, Hyundai got it right.
The Q50 Red Sport is a premium sedan that's great value, with a cracker of an engine. While Infiniti has improved the ride and steering, it still feels to me that the engine is too powerful for the wheels and chassis to handle. But if you're looking for something of an untamed beast, this car could be for you. Just don't say we didn't warn you.