Once known for cheap and cheerful cars that set new lows for retail pricing, Hyundai turned the notion on its head in 2014, launching the first of what will be a wide range of high-spec, premium priced cars under the Genesis sub-brand in Australia.
The first car is known as a Hyundai Genesis, though the ‘Hyundai’ is set to be dropped from the name in 2017. A 232kW 3.8-litre V6 petrol engine backed by an eight-speed automatic powers the rear-wheel drive four-door sedan. The range starts from $61,500 for the Genesis (base) and tops out at $82,000 for the Genesis (Ultimate Pack). At $82,000 the Genesis is currently the most expensive car the Korean firm makes – and the Genesis range is set to expand to six from 2018.