What's the difference?
Anybody who doubts that Hyundai is gunning for the number one in the world has rocks in their head. Big heavy ones. Korean companies do not settle for anything less than number one. The second-generation Genesis (our first taste here in the Antipodes as the gen-one had its steering wheel on the wrong side) is proof.
What's different about Hyundai's unstoppable rise is the way they're going about it. They've always done their own thing in Korea, reinventing themselves time and again when they strayed off the beaten path.
The Genesis is a gamble for a Korean company in foreign markets whose default setting for luxury is marked, Britain or Germany. If Hyundai gets the Genesis wrong there will be howls of derision, or at best patronising pats on the back - "Nice try, you'll get there one day". But if they get it right...
The Audi A4 allroad is the off-roader of the A4 line-up. I’m using the term ‘off-roader’ loosely here because this wagon is obviously best suited to daily duties in a city and suburbs, with perhaps an occasional foray into very light off-roading, i.e. driving on a well-maintained gravel or dirt road with few, if any, corrugations, and in dry weather only.
But that’s not a negative factor because the great thing about adventures is that they can be scaled to suit you, your lifestyle and your vehicle of choice.
However, is this allroad your best option for a comfortable, nice-driving all-rounder? Read on.
The Genesis is not quite a match for cars twice its price but it makes you think what's possible. It doesn't have the dynamic brilliance of a BMW or the self-assured faultless execution of a Mercedes. Lexus ought to be worried, though - why would you have an LS when you could have this? The only answer is 'badge'.
The Genesis is an epoch-making car for the Korean manufacturer. As the company has got better, there are fewer excuses for overlooking it. While the Genesis is pitched into a shrinking market, it's not really meant for the average i30 buyer to buy, but to see.
It's bristling with tech and is not only a halo car but a shot across the bows of both Lexus and the Germans. Attached to that shot is a note: "We're coming for you." In other words, Hyundai got it right.
The Audi A4 allroad 40 TDI quattro S Tronic is a nice-looking wagon that’s fun to drive.
It’s packed with tech, adequately functional for daily life and it’s also capable enough off-road as long as the driving surface is nothing more challenging than well-maintained gravel or dirt tracks in dry weather, and you’re not planning a rough-and-tumble expedition into remote bushland.
As I mentioned earlier, the great thing about adventures is that you can scale them to suit you and your vehicle and the allroad offers a nice stepping-stone for people who’d like to experience the outdoorsy lifestyle, before perhaps diving deeper into it.