Hyundai Genesis VS Audi S3
- Spec list
- No V8 option
- No diesel option
- Virtual cockpit
- Accessible performance
- Handsome styling
- Harsh ride
- Limited rear-seat headroom
- Engine runs out of huff at top end
Anybody who doubts that Hyundai is gunning for the number one in the world has rocks in their head. Big heavy ones. Korean companies do not settle for anything less than number one. The second-generation Genesis (our first taste here in the Antipodes as the gen-one had its steering wheel on the wrong side) is proof.
What's different about Hyundai's unstoppable rise is the way they're going about it. They've always done their own thing in Korea, reinventing themselves time and again when they strayed off the beaten path.
The Genesis is a gamble for a Korean company in foreign markets whose default setting for luxury is marked, Britain or Germany. If Hyundai gets the Genesis wrong there will be howls of derision, or at best patronising pats on the back - "Nice try, you'll get there one day". But if they get it right...
|Fuel Type||Regular Unleaded Petrol|
Audi was the first to market with a premium small performance sedan in 2014, with its four-door S3 combining luxury appointments with a punchy engine.
The German brand has largely enjoyed free air in the somewhat niche segment, but now Mercedes-AMG has launched its A35 sedan and BMW's 2 Series Gran Coupe-based M235i is set for a 2020 introduction to try and steal some of the S3's thunder.
With a new-generation version expected around the corner, Audi has updated its S3 with more kit to keep things fresh against its new rivals.
Now priced at $65,800 in sedan form, and $64,200 for the five-door Sportback hatch, does the S3 still have what it takes to stave off the competition?
|Engine Type||2.0L turbo|
|Fuel Type||Premium Unleaded Petrol|
The Genesis is not quite a match for cars twice its price but it makes you think what's possible. It doesn't have the dynamic brilliance of a BMW or the self-assured faultless execution of a Mercedes. Lexus ought to be worried, though - why would you have an LS when you could have this? The only answer is 'badge'.
The Genesis is an epoch-making car for the Korean manufacturer. As the company has got better, there are fewer excuses for overlooking it. While the Genesis is pitched into a shrinking market, it's not really meant for the average i30 buyer to buy, but to see.
It's bristling with tech and is not only a halo car but a shot across the bows of both Lexus and the Germans. Attached to that shot is a note: "We're coming for you." In other words, Hyundai got it right.
Despite being close to the end of its lifecycle, the Audi S3 sedan remains a solid choice for those looking for punchy performance wrapped in a premium package.
There is a bit of a trade-off in comfort for the extra performance, but it never strays towards being too unbearable or unliveable.
If you can survive with just using the rear seats occasionally, the S3 sedan also serves up one of the best front-seat interiors on the market, even after all this time.
The Genesis is like no other Hyundai. For a start, it's gigantic - it looks easily as big as a BMW 7 Series (it isn't) with the road presence to match. There's a lot of BMW from most directions, but with a sharper approach to the creasing and character of the sheet metal.
Towards the rear it's more BMW 6 Series Gran Coupe and is all the better for it. The style is understated and technocratic.
The big wheels from the Ultimate pack help make it look lower and sleeker, too.
Inside is also very Germanic, but with a bit more of a Lexus feel. Our car had the lighter leather which meant that the wood and the metal materials didn't necessarily work well together.
The interior is expertly put together and feels like it will last forever.
On Australian-delivered cars there is just one Hyundai badge, sitting proudly on the boot - you get the feeling this was debated long and hard and when the decision was made to go for it, a big one was chosen.
However, the winged Genesis branding takes pride of place everywhere else. When you approach the car at night and the puddle lamps come on, the Genesis logo is projected on to the ground, crisp and clear.
While you might struggle to fit something like a full-sized bike into the boot of the sedan, the extra cargo capacity would easily accommodate extra grocery bags or a stroller.
We actually think the sedan looks better than the hatch, as the styling is a little more mature and grown up. It actually looks like a shrunk down A4!
The 19-inch wheels fitted to the S3 also help fill its slightly blistered wheelarches, while subtle nods to its sportiness can be seen in the red brake callipers and quad exhaust tips.
The rest of the S3 sedan is unmistakably Audi thanks to its singleframe front grille, strong shoulder line and contrasting side mirrors.
Inside, sports seats with Audi's unique diamond-quilting are fitted for the front occupants, while the rear bench seats also feature the bespoke finish – at least on the outboard pews.
Between the driver and front passenger sits a small storage cubby, the gear shifter, multimedia controls and two cupholders.
In the centre stack, you will see climate controls, the drive mode selector and a small screen above circular air vents.
Everything in the cabin is laid out in a clever, ergonomic fashion, though we will note the central cupholders won't be much use for anything bigger than a small coffee cup.
The best part of the interior is easily the virtual cockpit, which lays out all the information you need right in front of you. It's even customisable, so you can adjust the sizing of the satellite navigation maps or media system.
Being a small sedan, the S3 doesn't exactly boast heaps of interior space, but there is enough for a young family or a group of four adults over short distances.
Our head can just about fit in the rear outboard pews, but our necks were a bit sore after trying the middle seat. For reference, this writer measures about 186cm.
Leg room was pretty good though, even with the front seats set-up for someone our size, though again, we'd only recommend small children for the middle seat.
Amenities in the rear are sparse, with just a 12-volt socket to charge devices and rear air vents to keep passengers entertained.
The door cards will swallow small bottles, but not much else, while there is no fold down centre armrest or cupholders.
The front fares a little bitter, with larger door pockets, a glove box and central storage cubby, but don't expect to be moving houses in the S3 sedan.
As for the boot, its deep and wide with a cargo net to keep things tumbling round, and is generous enough to swallow 390 litres of volume with the seats in place – that's about 50L more than the Sportback.
Price and features
The only way to describe the Genesis' pricing is aggressive - kicking off at $60,000, it's the most expensive Hyundai money can buy, but with a spec list like this, you won't feel at all short-changed.
Your sixty large buys you a huge cabin with a seventeen speaker stereo, auto headlights and wipers, LED ambient lighting inside and out, dual-zone climate control, keyless entry and start, powered front seats which are heated and cooled, satnav, front and rear parking sensors, and plenty of other bits and pieces.
Our car had the $22,000 Ultimate package, adding 19-inch alloys, blind spot sensor, front and side cameras, around-view display, real leather, more adjustments for the driver's seat, ventilated seats in the front, heated rear seats, panoramic glass sunroof, acoustic glass, heads-up display, powered bootlid and LED foglamps.
You can have a lot of the more useful features in the $11,000 Sensory Pack. It's a good middle ground that, for example, features the excellent heads-up display.
The 9.2-inch screen splits the asymmetric air-conditioning vents. The software is unique to the Genesis and a huge leap forward over the rest of the Hyundai range - classy, smooth graphics, a good responsive screen.
You control the seventeen speaker stereo from here, which kicks out a rich sound and an impressive Bluetooth performance - rear seat passengers can also run the stereo from their armrest. The satnav is detailed and chatty, while the excellent heads-up display shows a configurable information set in strong, clear graphics.
Priced at $65,800 before on-road costs, the S3 sedan is about $6500 cheaper than its $72,500 Mercedes-AMG A35 sedan rival, but still comes loaded with what you'd expect in a premium small car.
Close to the end of its life, Audi bundled nearly $9000 worth of extras in the S3 sedan at no extra cost late last year, which includes the aforementioned 19-inch wheels, metallic paint, Nappa leather sports seats, wireless smartphone charger, magnetic suspension, and Bang & Olufsen 13-speaker sound system.
A sports bodykit is also fitted as standard, while LED headlights, keyless entry, push-button start, electronically folding side-view mirrors and heated front seats also feature.
Inside, passengers will find dual-zone climate control, LED interior lighting, flat-bottom steering wheel, and 7.0-inch multimedia system with digital radio, satellite navigation and Bluetooth connectivity.
Our favourite feature though, is the 12.3-inch all-digital virtual cockpit instrument panel, which is easily customisable and clear to read.
Audi set the benchmark for digital displays when it first introduced virtual cockpit in its third-generation TT sports car, and it still remains the benchmark to this day.
Engine & trans
The Genesis is powered by Hyundai's own 3.8-litre V6 developing 232kW and 397Nm, mated to Hyundai's eight-speed automatic transmission.
Despite weighing just under two tonnes, the Genesis completes the dash to 100km/h in 6.5 seconds.
It has a claimed 11.2L/100km on the combined cycle. In what must be a first, we got below that, averaging 10.8L/100km over two weeks. And that's without stop-start fuel-saving to blunt the effect of lot of city driving.
We'd still like to try the V8 - only available in left-hand drive markets - though.
Power in the S3 sedan comes from a 2.0-litre turbo-petrol engine, which outputs 213kW at 6500rpm and 380Nm from 1850-5300rpm.
Engine outputs are impressive for a small car, though the powerplant does run out of go when the needle approaches redline.
The engine is also down on power and torque when compared to its newer rivals, such as the 225kW/400Nm Mercedes-AMG A35 sedan and 225kW/450Nm BMW M135i xDrive – though the latter is a hatchback.
Official fuel consumption figures are pegged at 6.5 litres per 100km, while carbon dioxide emissions are 151 grams per kilometre.
The S3 sedan sips premium unleaded fuel and the engine is Euro 6 compliant.
With a 55-litre fuel tank, the S3 should average about 846km of driving range per fill-up, but this is obviously dependent on driving conditions and the urgency of the driver's right foot.
At five metres long, with a ride firmly pitched in the luxury camp, the Genesis is not going to tempt you into a track day, even with rear wheel drive.
Sitting in the back of the Genesis, it's easily as good as the German and luxury Japanese competition. The seats are hugely comfortable, there's ample head, leg and shoulder room and it feels lot nicer than anything within a bull's roar of its price.
No matter where you sit, it's an incredibly quiet car. The engine is a distant whoosh, the tyre noise muted and there's almost no wind or ambient noise. It's supremely comfortable and the excellent stereo will wash away what little noise does invade.
It certainly feels its weight from the driver's seat, with a competent, soft turn-in, but if you're wanting sudden movements, this isn't the car for you.
On fast flowing roads you can have some fun, but things will get floaty and that will quickly kill that fun. The ride and isolation from the rest of the world is completely worth it.
Audi has probably perfected the easy-to-drive-fast formula with its S3 sedan, deftly balancing approachable limits with an engaging drive.
The exhaust just pops, rather than crackles, but again, that characteristic lends itself more to the mature and grown-up status of the S3 rather than the ‘boy racer' image of other cars in the same class.
The quattro all-wheel-drive system means the S3 sedan just grips, but leans towards understeer if you really come into a corner red hot.
It's no bad thing though, as steering is communicative and the chassis feels neutral for the most part.
If you want a small luxury sedan that will make you feel like a hero, the S3 is it.
With peak torque available so early in the rev range, the S3 is also a gem when just cruising around at inner-city speeds and when getting off the line briskly.
The transmission shifts quickly and smoothly, but if you'd prefer, you can always put it in manual mode and shift with the gear stick or steering wheel mounted paddles.
The S3 then, is suitable for pulling double duty as a weekday commuter and weekend canyon carver, and while there are other options that will do each respective thing better, there isn't much out there that can balance both aspects.
Nine airbags, traction and stability control, lane departure warning, forward collision control, ABS, brake force assist and distribution and traction and stability control bring the ANCAP count to five stars.
The Sensory and Ultimate packs add blind spot sensors and around view cameras.
ANCAP awarded the entire A3 line-up a full five-star safety rating when it was originally tested in 2013.
We'd love to see something like a surround view-camera added to the next-generation S3, but with its diminutive size, it's not a deal breaker.
Some sort of autonomous self-parking technology would also be appreciated to get the car into those tight spaces.
Audi's S3 sedan, like all new Audis, come with a three year/unlimited kilometre warranty alongside three years of roadside assist and 12 months of anti-corrosion cover.
Service intervals are ever 15,000km or 12 months, whichever comes first.
Both three- and five-year service plans are available for $1850 and $2390 respectively.