What's the difference?
Anybody who doubts that Hyundai is gunning for the number one in the world has rocks in their head. Big heavy ones. Korean companies do not settle for anything less than number one. The second-generation Genesis (our first taste here in the Antipodes as the gen-one had its steering wheel on the wrong side) is proof.
What's different about Hyundai's unstoppable rise is the way they're going about it. They've always done their own thing in Korea, reinventing themselves time and again when they strayed off the beaten path.
The Genesis is a gamble for a Korean company in foreign markets whose default setting for luxury is marked, Britain or Germany. If Hyundai gets the Genesis wrong there will be howls of derision, or at best patronising pats on the back - "Nice try, you'll get there one day". But if they get it right...
The Subaru Outback has a lot to answer for. Way back in 1994 the Japanese brand created the high-riding wagon scene - and while the idea never really took off with most mainstream makers, European luxury brands seemingly loved the idea of a rugged estate. It’s another niche to fill, after all.
This led to the Volvo V70 Cross Country in 1997, and Audi followed suit with the A6-based Allroad quattro back in 1999.
Other luxury brands have entered the fray since then, and obviously the market has proliferated with SUVs… but they’re not the same as a high-riding station wagon.
There has been evolution in the Audi Allroad line-up over time: in 2015 the company added the smaller A4 Allroad, while the original larger A6-based Allroad wagon continues to cop the rough-and-tumble treatment, as it has for decades now.
So, since the all-new Audi A6 Allroad has just arrived in Australia, we thought we’d see what it’s like. And perhaps more pertinently, maybe we’ll be able to answer the question that many of you probably have: Should you buy a high-riding wagon? Or is it smarter to just buy an SUV?
The Genesis is not quite a match for cars twice its price but it makes you think what's possible. It doesn't have the dynamic brilliance of a BMW or the self-assured faultless execution of a Mercedes. Lexus ought to be worried, though - why would you have an LS when you could have this? The only answer is 'badge'.
The Genesis is an epoch-making car for the Korean manufacturer. As the company has got better, there are fewer excuses for overlooking it. While the Genesis is pitched into a shrinking market, it's not really meant for the average i30 buyer to buy, but to see.
It's bristling with tech and is not only a halo car but a shot across the bows of both Lexus and the Germans. Attached to that shot is a note: "We're coming for you." In other words, Hyundai got it right.
I was thoroughly impressed by the Audi A6 Allroad 45 TDI quattro 2020 model. It is excellent on road, resolved and comfortable on unsealed surfaces, and very well packaged for family touring.
I’d personally have it in a heartbeat over a Q7 or any SUV, for that matter. I can understand why some buyers wouldn’t consider it, but if you’re someone who likes to think outside of the boxy SUV, then be sure to take a look at the Audi A6 Allroad.