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Volkswagen is aiming to tout durability and reliability in its Super Bowl, which features a father telling his daughter that every time a VW hits 100,000 miles (160,000km) an engineer back in Germany sprouts wings.
While the appendages might usually be better worn by the Victoria's Secret 'Angel' models, the addition of the wings offers the opportunity for a few sight gags. Oddly, it seems Volkswagen's engineering team is largely male, and the only female seen in a white coat doesn't get to earn wings sprouting from her shoulders.
Back in the car, the father's sceptical daughter suggests that when a car hits double that magic number, something else sprouts from the other end of an engineer's torso -- and we get to see that too.
Volkswagen has recently been plagued by a series of recalls both here and overseas, however the ad's claim -- that there are more VWs on the road with 160,000km on the clock than any other brand -- is reportedly backed up by official data from IHS Automotive car industry analysts.
Watch the desktop version of the VW channels Victoria's Secret for Super Bowl video here.
This reporter is on Twitter: @KarlaPincott
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