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Has Holden leaked the 2017 Commodore?

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    Does Holden's 'We're Here To Stay' ad show a designer at work on a new design we could see as a Commodore after 2017?

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Ad shows Holden designer with new four-door being developed.

Holden's new 'We're Here To Stay' commercial was intended to reassure Australia that the brand will not disappear in the future. But has the carmaker shown more of the future than it meant to?

The ad features Holden ambassadors, dealers and staff -- and among the last of those is a designer working on a car we've not seen before. What shows on his computer screen is a four-door but with a fast coupe-like line to the rear roof. Meanwhile, sketches around his desk show a sportback or shooting brake wagon body.

Holden has confirmed the person in the ad is not an actor, but one of their designers,  Evan Kingsbury, in their Melbourne studio. However the carmaker is coy about the vehicle Kingsbury is working on. "It's just a possible future General Motors car," Holden head of PR George Svigos told Carsguide, declining to be drawn further on the subject.

So do the designs point to the next Commodore to be launched here after Holden halts manufacturing in 2017 -- which would mean it's a GM model in any case. Or are they sneak peeks at designs for the Chinese market, for which Holden announced earlier this year it would be developing two cars in a partnership between GM and Shanghai Automotive Industry Corp (SAIC).

Either way, with GM's move towards more global platforms, there is the probability we will see a large sedan built on one of them in Australia after the Commodore ceases rolling off the local production line.

That could mean the design work in the ad feeds into a project for a new Chinese-built Buick flagship that could be rebadged as a future Commodore.  That arrangement -- and the fluid lines of the design -- would fit with a comment in May by Mark Reuss, who told Forbes he'd like to see a Buick flagship that was “a much more beautiful Panamera,” (Porsche’s four-door sedan).

At the time, Reuss was GM executive vice president and president of North America, but as the boss of Holden from February 2008 until September 2009, few would be more aware of the automotive design talent in Australia.

And in his new position as GM's executive vice president of product development -- replacing May Barra in her move to the CEO's chair -- Reuss is certainly in a position to make the most of our talent pool.


This reporter is on Twitter: @KarlaPincott

Comments on this story

Displaying 3 of 11 comments

  • Aaaahhhhh, Union grubs complaining that Holden is leaving when they are the leaches who set Holdens departure in motion... Brian, I bet your one of these Union Stalwarts who really believe that blue collar slobs are being underpaid for simple labour and that organisations like Holden should continue to pay high labour rates for half witted high school drop-outs, yet never really satiated and will continue asking for more like the parasite seagulls "more, more, more...."

    Graeme Gratter of Kempsey Posted on 31 December 2013 8:13pm
  • There here to stay as a foreign car maker... sleazy marketing. Pay back the bailout funding Holden, otherwise leave and let GMH sell U.S imports directly or just let Opel do their job.

    Shain Demitria of Upper Kedron Posted on 31 December 2013 8:07pm
  • It's an Opel insignia.

    Franks Posted on 28 December 2013 11:16pm
  • The car on the far right (image of the rear of a car) is of the Chevrolet World Touring Car Championship (WTCC) Ultra Concept Car. I doubt any of the drawings are strong concepts for possible future Holdens, but rather, just old sketches of possible VF ideas. They rarely leak images like this, especially when the media come in to film. The designers name is Ewan Kingsbury.

    CarFan Posted on 27 December 2013 11:59pm
  • It's an Opel Monza. Commodores were originally based on opels.

    Insider8614 of Sydney Posted on 27 December 2013 10:13pm
  • All he did was draw a Holden badge on the back of a Mondeo...

    Paul of Brisbane Posted on 27 December 2013 8:37am
  • Get a life Brian. Sooking won't change anything. You too grant. Pathetic.

    Neal of Cairns Posted on 26 December 2013 11:59pm
  • I wont be buying anymore commodores unless their made here in Australia.

    Stephen of Australia Posted on 26 December 2013 6:48pm
  • I am sorry now that I bought a new Holden Cruze last year. Had I been aware that this treacherous company intended to pull out, I would have bought a Japanese or European car that is better made stuff you G.M.H. If I wanted to buy a rebadged Great Wall I would have bought the real thing. Stick your Chinese built car where the sun does not shine

    Grant Armstrong of Victoria Posted on 26 December 2013 10:38am
  • go nissan and any other car maker in australia,stuff holden & ford keep jobs in oz, let your next car picks show you care.........

    brian amos of brisbane Posted on 25 December 2013 11:00pm
  • rubbish there here to stay ,if they wanted to stay then they would invest in their australian future, not run off when money gets tight,and sack there front line workers ask them what they think ?

    brian amos of brisbane Posted on 25 December 2013 10:57pm
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